The document outlines a target market profile, focusing on key characteristics such as geography, age range, academic majors, class years, post-undergraduate timelines, affiliations, and income levels. It emphasizes the importance of specific academic metrics and the role of extracurricular activities in identifying the target demographic. Overall, it serves as a comprehensive framework for understanding the characteristics of potential prospects.

1. -331470-403860<br />TARGET MARKET PROFILE INFORMATION<br />NAME OF TARGET GROUP:<br />What are the Geography boundaries?<br />What is the Age Range?<br />What Majors or broad academic subject areas? (NOTE: Many lists group together sets of majors into broad categories because each university has unique names for their specific major, such as “Politics” and “Political Science”. It is helpful to be as broad as possible to increase chances of capturing the right academic area of study without being too narrow.)<br />What class years? (e.g., Juniors and Seniors?)<br />How many years post-undergrad degree? (e.g., graduated within last 3 years?)<br />What types of Associations/Organizations could these prospects belong to?<br />What types of Publications could these prospects subscribe to?<br />Is Income level a factor? If so, what ranges?<br />What type of academic scoring matters? (i.e., GPA info, GRE info, Honors level, etc…)<br />Are sports/activities a factor for this group? If so, which ones?<br />