Downloaded 86 times
More Related Content
Similar to Coca-Cola's Marketing
Coca-Cola's Marketing
- 1. Coca-Cola Ruth Escamilla Shane Helck Melanie Shoults
- 2.
- 3.
- 4.
- 5.
- 6.
- 7. History • 3000 drinks •200 countries
- 8.
- 9.
- 10.
- 11.
- 12. History X 5 BILLION
- 13. History X 5 BILLION
- 14. History 1985 X 5 BILLION
- 15. Mission Statement “To refreshthe world, to inspire moments of optimism and happiness and to create value and make a difference.”
- 16. Mission Statement “To refreshthe world, to inspire moments of optimism and happiness and to create value and make a difference.” • Satisfy needs of the people • Maximize financial return • Be socially responsible
- 17. Goals • Additional nutrients • List calories on front • Natural Sweeteners
- 18. Goals • Additional nutrients • Leadership • List calories on front • Collaboration • Natural Sweeteners • Integrity • Accountability • Passion • Diversity • Quality
- 19.
- 20.
- 21.
- 22.
- 23.
- 24.
- 25.
- 26. SWOT Strengths Opportunities Weaknesses Threats
- 27. SWOT Strengths Opportunities Weaknesses Threats
- 28. SWOT Strengths Opportunities Weaknesses Threats
- 29. SWOT Strengths Opportunities Weaknesses Threats
- 30. SWOT Strengths Opportunities Weaknesses Threats
- 31. SWOT Strengths Opportunities Weaknesses Threats
- 32. SWOT Strengths Opportunities Weaknesses Threats
- 33. SWOT Strengths Opportunities Weaknesses Threats
- 34. SWOT Strengths Opportunities Weaknesses Threats
- 35. SWOT Strengths Opportunities Weaknesses Threats
- 36. SWOT Strengths Opportunities Weaknesses Threats
- 37. SWOT Strengths Opportunities Weaknesses Threats
- 38. SWOT Strengths Opportunities Weaknesses Threats
- 39. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
- 40. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
- 41. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
- 42. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
- 43. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
- 44. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
- 45. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
- 46. Variety Pack • Meetsa variety of needs • 3 or 4 types of drinks • Everyone wins
- 47. Advertising • Television • Radio •Print • Online
- 48. Advertising • Television • Radio •Print • Online
- 49. Advertising • Television • Radio •Print • Online
- 50. Advertising • Television • Radio •Print • Online
- 51. Advertising • Television • Radio •Print • Online
- 52. Advertising • Television • Radio •Print • Online
- 53. Public Relations • Constantcommunication • Q&A sections
- 54.
- 55.
- 56.
- 57.
- 58.
- 59.
- 60.
- 61.
- 62.
- 63.
- 64.
- 65.
- 66.
Editor's Notes
- #2 \n
- #3 \n
- #4 \n
- #5 \n
- #6 \n
- #7 \n
- #8 \n
- #9 \n
- #10 \n
- #11 \n
- #12 \n
- #13 \n
- #14 \n
- #15 \n
- #16 \n
- #17 \n
- #18 \n
- #19 \n
- #20 \n
- #21 \n
- #22 \n
- #23 \n
- #24 \n
- #25 \n
- #26 \n
- #27 \n
- #28 \n
- #29 \n
- #30 \n
- #31 \n
- #32 \n
- #33 \n
- #34 \n
- #35 \n
- #36 \n
- #37 \n
- #38 \n
- #39 \n
- #40 \n
- #41 \n
- #42 \n
- #43 \n
- #44 \n
- #45 \n
- #46 \n
- #47 \n
- #48 \n
- #49 \n
- #50 \n
- #51 \n
- #52 \n
- #53 \n
- #54 \n
- #55 \n
- #56 \n
- #57 \n