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Target Audience 
Research 
By Erika White
Certification 
 I researched on the British Board of Certification and looked up the rules 
which apply to age 15 certification. In a 15 rated film you might see any of 
the following: 
 strong violence 
 frequent strong language (e.g. 'f***'). 
 portrayals of sexual activity 
 strong verbal references to sex 
 sexual nudity 
 brief scenes of sexual violence or verbal references to sexual violence 
 discriminatory language or behaviour 
 drug taking
Other ratings 
 By looking at the list of what may apply in a 15 rated film I think we would 
choose to rate it 15. Main reason being is that we will use frequent strong 
language and discriminatory language or behaviour. However we chose not to 
rate our film any higher (18 or 18R) because we won’t be using: 
 strong portrayals of sexual activity 
 scenes of sexual violence 
 strong horror 
 strong blood and gore 
 real sex (in some circumstances)
Mr. and Mrs. Smith 
 This is one of our chosen inspirational film trailers. We chose this film 
because it’s very similar to our narrative/storyline. This film is a 15 
certification, with very little strong language but a lot of violence. Our film 
will be of the same elements which is why we feel that a 15 rating is 
acceptable. 
 https://www.youtube.com/watch?v=7C1miwFdQOQ 
 This is the trailer to Mr. and Mrs. Smith to give a rough idea of what elements 
we will be including in our film trailer.

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Target audience research.pptx blog

  • 1. Target Audience Research By Erika White
  • 2. Certification  I researched on the British Board of Certification and looked up the rules which apply to age 15 certification. In a 15 rated film you might see any of the following:  strong violence  frequent strong language (e.g. 'f***').  portrayals of sexual activity  strong verbal references to sex  sexual nudity  brief scenes of sexual violence or verbal references to sexual violence  discriminatory language or behaviour  drug taking
  • 3. Other ratings  By looking at the list of what may apply in a 15 rated film I think we would choose to rate it 15. Main reason being is that we will use frequent strong language and discriminatory language or behaviour. However we chose not to rate our film any higher (18 or 18R) because we won’t be using:  strong portrayals of sexual activity  scenes of sexual violence  strong horror  strong blood and gore  real sex (in some circumstances)
  • 4. Mr. and Mrs. Smith  This is one of our chosen inspirational film trailers. We chose this film because it’s very similar to our narrative/storyline. This film is a 15 certification, with very little strong language but a lot of violence. Our film will be of the same elements which is why we feel that a 15 rating is acceptable.  https://www.youtube.com/watch?v=7C1miwFdQOQ  This is the trailer to Mr. and Mrs. Smith to give a rough idea of what elements we will be including in our film trailer.