A survey was conducted on the target audience for a music video. The results showed that 60% of respondents thought the video should be performance based, 80% thought it should be shot in both day and night, 45% thought it should feature the band members in one shot, 55% thought the editing should be slow paced, 85% thought iconography was not important, and 100% thought there should be consistency between the music, lyrics, and video.