This document analyzes the target audience for "Q" magazine. It is a UK music magazine that targets young, affluent music fans aged 30-40 interested in alternative music. The magazine costs £2.99 but is sometimes offered as a promotion of 2 magazines for £5. It contains articles about music, advertisements for concerts, albums, festivals and products like cars and vodka. There is no reader interaction feature. Promotions include offering Q magazine together with Empire magazine in a bundle.