The target audience for the trailer is 12 to 19 year old secondary school students who will be able to relate to the portrayal of current issues happening in schools. Students and teachers of all nationalities are targeted by including a diverse cast of characters in different situations. Younger viewers wanting to be "survivors" may also be interested to see how characters stand up to popular students or address challenges in their education.

1. St. Paul’s Catholic College
Unit G324: Advanced Portfolio in Media
Target Audience
By Rhiya Heir

2. Target Audience
• The target audience are twelve to nineteen year olds (Hartley seven
subjectivities). Secondary schools have younger students as well as older
teenage students therefore this was a specific target audience. Teenagers of
that age will currently still be in education, therefore they will be able to
personally relate to the current affairs that are happening.
• Teenagers from all different nationalities (Hartley seven subjectivities) will
be targeted. ‘The Academy’ trailer will include students from all
nationalities.
• Teachers also appear in the trailer, therefore those who are a teacher in real
life will be able to relate to them as they have the same job. According to
‘personal identification’ (Katz) they can see and take a like to a character
that could be similar to them.
• This image shows portrays the current issues that are happening in schools,
you always have the ‘cool kids’ who act different to everyone else. Younger
kids who want to be ‘survivors’ according to (Katz) will want to watch the
show as they want to see how people stand up to these ‘cool kids’.