The document discusses classifying a film adaptation of Hansel and Gretel as a 12A. It aims the film at 12-year-olds as at that age children are still interested in fairy tales but want something more exciting. While the film genre is thriller, which may be unsettling for younger viewers, children under 12 can watch with an adult. The adaptation will include dark elements and twists but remain loyal to the original story. By appealing to 12-year-olds' interests and building intrigue around a new perspective on a classic tale, the film hopes to engage its target audience.

1. 12A - UNISEX

3. Although our trailer will be a 12/12A but anyone aged 12 and above or below accompanied
by an adult can watch, as a group we discussed that we are specifically aiming at just 12
year olds. This is because we feel that at the age of 12-14 these children will be more aware
and in touch with reality so they know that Hansel & Gretel is just a fairy-tale; not a true story
and our adaptation wouldn’t cause any children to turn away from fairy tales. Though, those
who are below the age of 12 who decide to watch (like I said, there is no heavy content) but
it can disturb children’s ideas.
I believe children aged between 12 are still conscious of what stories were told during their
childhood and so this is why we are aiming at this age. Also because most 12 year olds have
just started secondary school so they think watching a thriller is something cool to do and this
is the twist to our story, we are mixing both worlds together; the fairy-tale happy ending and a
darker side to it. If anything, with our film we are persuading and influencing 12 year olds to
continue interested in fairy tales as they grow up but of course with a different vision and
perspective; this is why our genre is thriller.
However, even though we are aiming at 12 year olds mainly we will not put a limit or age
range to how old the audience should be to watch it (if they’re 12+) or even younger but
accompanied by an adult. This way it expands our viewers base but at the same time we
have a starting point with the 12A.

4. • 12 year old girl • 12 year old boy
• Just started high school • Just started high school too
• Still conscious about fairy • Finds thrillers/horror exciting
tales

5. According to ‘BBFC’ (British Board of Film Classification) a 12’12a film is suitable for
anyone of the age of 12 of the age of 12 and above.
We chose to classify our film as a 12/12A. This is because at the end of the day our
genre will always be thriller which, the genre itself implies that some scenes may be
unsettling or disturbing for anyone below the age of 12 to watch. Although, children
below the age of 12 can assist our film as long as they’re accompanied by an adult
(18+), we decided this based on our work so far and also based on our storyboard, and
so far we are aware that our trailer will not contain any heavy content such as;

6. Ideally I’d like my audience to interpret my trailer as a story that will have moral. I want my
audience to enjoy the film as much as learn as much as possible from it. Personally, I think the
most my audience can learn from it (as in moral behaviour) is that family should be above all.
This is because those who are familiar with the original story of Hansel and Gretel know that
the kids are abandoned influenced by the mother. Although it could be a counter
argument, that the only reason she done that was because there was not enough money for
all four of them (mother, father and Hansel & Gretel) which creates a controversial issue and
raises the question: ‘Put myself above my kids?’ On the other hand, the counter argument
would be ‘What if the mother done this because she believed fate would give them more
than she possibly could…
A more obvious meaning of my trailer to my audience, is that it’s a well known fairy-tale that
my audience probably know the storyline by heart, whether because of their mothers telling
them or even older audience who choose to watch it, telling their kids. Either way, I believe
they would be keen to see another side/perspective to the story because it’s not what they
know already. Even though, as a group we are trying to keep loyal to the original as much as
possible there will be obvious and oblivious twists to it. For example: The few props we
decided to use but yet make them drastic and noticeable.

7. According to the results of my questionnaire, my target audience expect to see death in
thrillers and even expect to get scared whilst watching thrillers. I believe we can achieve my
audience’s expectations because we will have the whole sense of mystery and evil present
throughout our thriller. We plan to emphasize and highlight the witches role so it’s clear from
the beginning that this is loyal to the original story yet different in a different perspective.
Our audience can expect suspense, as according to our storyboard our trailer will start with a
cheerful voiceover saying ‘’ Once upon a time.. ‘’ as you do in ordinary happy fairytales
and then it will rapidly be clear that it’s no longer a happy fairytale, perhaps the unknown
story of Hansel and Gretel like never seen before.

8. The biggest way the audience will see this trailer was put together to appeal to the
audience is the idea that it is a fairytale after all but also, with a twist to the genre which
suits the genre as it’s no longer the happy fairytale ending. This is important because at
this age, presumably the audience has moved on from fairy tale but with our trailer they
will step back and see it from a different perspective.
Although they’ll still know fairy tale stories from their childhood in the back of their hand this is
a twist to the story of Hansel & Gretel that they do not expect or ever expected to see.
The trailer main purpose is to suit our audience and appeal to them, so everything
we’ve put together has been deeply thought of and analysed carefully to make it as
successful as possible and overall to suit our audience which is the primary idea.
Our audience has a place in our work, as we went out and researched age, interest etc.
And it was through this that we have achieved what we have now; the pitch, storyline
etc and all in consideration of the audience.

9. My trailer will give the audience a viewpoint about the world overall. Although in a city
(which is where our audience is mainly focused on) no one lives in a forest house and
normally in today’s 21st century the father doesn’t abandon his kids because there’s all sorts
of help for family support etc.
But, I do believe that our trailer gives the audience a viewpoint about the world in the sense
that, not everyone is as nice as we think they are. For example, being 12 years old, you’re still
naïve to most life dangers either because you haven’t experienced any or most commonly
you are over protected by your parents to explore. So our trailer shows that you shouldn’t
judge a book by its cover; I say this because in our storyboard when they see the house
Gretel gets happy but, Hansel being older and wiser holds her back cautiously. This also
shows that us being young or not, we should listen and respect our elders opinion, decision
especially when we are close to them. We should trust them.

10. I think that the audience will identify themselves mostly with Gretel, because if the audience
was in their shoes they too would be happy to see a house in a forest after being abadonned
by their father. Although, some may say that they wouldn’t this is a personal opinion, and
even so we can’t really say as said before, not many people are in this situation in today’s
society especially in a forest.
And for those adults who would watch it freely or accompaign their little ones to watch
it, would focus on the mother and father’s role in Hansel and Gretel. I presume most of them
would say that they could never do that to their kids and would rather not eat then letting
their kids starve. Also they would say they would never put that the dad of the kids in that
situation of leaving them. On the other hand, some wuold also say that no matter what the
other parent would say to leave the kids etc, they would never leave them just because.
So particularly in the parents role, not many would identify themselves instead they would
perhaps judge and debate over the authority a normal parent has which is 50/50, so why
would the father listen to Hansel & Gretel’s mother? But this is still how my audience will
interpret the characters although they would not agree etc.

11. The audience will engage in understanding the meaning of our trailer, and perhaps even
disagree or confront the characters decisions. The reaction to the kids will be sympathy and
kindness whereas to the parents and witch will be hatred and confusion (to the parents) as
how they were capable of doing such thing.
Because it’s a thriller and most people enjoy thrillers, the outcome would be positive as we
are following thrillers common codes and conventions as this is what the audience expects.
So to the product itself, it would be a good reaction; although not so much to the audience.
Towards the kids, I believe the audience will feel sympathy as they were left by their
parents, especially when it was the mum’s idea, and kids tend to be closer to their mothers at
a young age, in general. And the audience will be aware how a kids relation ship should be
with their parents and how they should be treated by their parents, and how most parents
would do anything for their kids, this is a common thing to be said amongst parents. The fact
that the kids are abandoned in the forest and left by themselves not knowing anything or
anyone, not even having anything, yet they have each other and the mother has hope they
will find some place better for them, the audience would react to this as morally incorrect as
a place a kid should be is at home with their family no matter how bad the situation is, family
is meant to overcome these things.

12. Although our target audience is 12A/+, our trailer speaks to many people of different age
range and thought provokes their views, especially parents according to the obvious
situation that happens during the trailer.
Personally, I don’t think that the trailer would actually speak to the target audience as they
are young and once again naïve, and to them is just a thriller based on the fairy-tale of
Hansel And Gretel. but to whoever is accompanying them may mean something deeper.
Although, it is not aimed at anyone in particular, people individually may interpret different
things such as, how they treat people around them and how easy it is to loose someone, the
meaning of family, relationship with their parents and brother/sisters and so on. Some people
may reflect about their real life relation ships and look at the meaning it has to them.

13. Like it was said on my previous slide, whoever sees it (not just my audience) will start reflection
on their real life relation ships. Maybe they will think differently towards someone, or that the
trailer would help understand someone else’s decision about something that they’ve always
disagreed about, etc.
Also, the trailer isn’t mainly focused on influencing people about one thing so each person
may interpret it different and even apply it to real life and in different areas.
It supports my idea, on the fact that parents will not understand how the mother could put
the father up to such thing, but then again I could be wrong… Some people may believe
that the mother done the best thing with a good intention; that the kids would find a better
place even though that wasn’t the situation. Some people will argue that it is the intention
that counts.