Tapping the Crowd for Insights and Solutions: Crowdsourcing, Crowdfunding, and the Personal Data Economy

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There is currently a boom in tech advances enabling companies to tap the crowd for multiple new types of data and solutions to complex business problems. Whether we're talking about new ways to collect, store and trade personal data, or new tech vehicles for pooling collective intelligence in response to climate change, or creative applications of crowdfunding platforms – there is a lot of valuable knowledge in this field for sustainability, marketing and finance professionals!

Tapping the Crowd for Insights and Solutions:
Crowdsourcing, Crowdfunding, and the Personal Data
Economy
Bahar Gidwani, CSR Hub @CSRHUB
Reki Hattori, Datacoup @Datacoup
Thomas Malone, Climate Co-Lab @MITSloan
Gwen Nguyen, Indiegogo @unguyen

Crowd Sourcing CSR
Metrics
Bahar Gidwani
Co-founder & CEO
bahar@csrhub.com

9/12/2014
News & Blog Sites
Activists & NFPs
ESG Research Firms
Many Sources of Sustainability Data
Page 2

9/12/2014
CSRHub Gathers & Focuses
Corporate Ratings Data
Page 3

9/12/2014
Data
elements
Convert Map
Remove
Bias
Ratings
Community
Employees
Environment
Governance
We Map, Merge, and Normalize Data
from 333 Sources
333
Sources
3,000 Data
Types
60,000,000
Data Points
We have become the standard for CSR Data
Page 4

9/12/2014
Large Companies Are Covered
KPMG Survey of CSR Reporting 2013
Page 6

9/12/2014
Less Data On Small Ones
Page 7

9/12/2014
Best Hope Is to Integrate
Crowd-Sourced Data
Crowd Source Number of Companies Covered
Glassdoor 120,000 companies, employees
volunteer ratings
Ekobai 87,000 companies, each company fills
out its own information
WeGreen 367,000 products and companies,
users can add their views
AMEE 2,000,000 small companies revealed
using Companies House and utility data
Page 8

9/12/2014
We Hope To Soon Rate At
Least 50,000 Companies
Page 9

9/12/2014
Broad Crowd-Driven Ratings
Could Bring Big Benefits
Stronger supply chains. Better suppliers,
better products, happier customers.
Spread best practices. All parts of the
system share and learn.
Drive new applications. Purchasing,
product purchase, job search, private
equity investments, etc.
Page 10

Reki Hattori - CTO / Co-founder
@rekihattori

Why Does this Matter?
1. Let users learn and benefit from their data.
2. Your data is an extension of your identity,
behavior and preferences.
3. We are not all the same, we are all individuals
with separate tastes.
4. We seek value from our assets in a
collaborative environment

Copyright © 2014 Thomas W. Malone. All rights reserved.

US House of Representatives, Washington, DC, January 25, 2012

What can be done to reduce greenhouse gas emissions
attributable to the electric power sector?

How can cities become more resilient to
the challenges brought on by climate change?

What can be done to shift cultural attitudes on climate change?

Copyright © 2014 Thomas W. Malone. All rights reserved.
Putting the pieces back together
…
…
Transportation
contest
U.S. Carbon Price
contest
…
Shifting Behavior…
contest
… …
Integrated Global contest

Indiegogo is the ﬁrst and
largest crowdfunding
platform.

Ubuntu Edge
Raised: $12,814,216
Funders: 27,635
Countries: 63
Average Contributions:
$291 / min
$17,472 / hour
$419,342 / day
Visits: 4,268,761
Referrals: 580,248

Google for
Entrepreneurs
Campaigns: 177
Raised: 320,000 euros
Funders: 3,422
Average Contribution: 134 euros
Matching Funds: 150,000 Euros

DC Entertainment
Campaigns: 3
Raised: $503,406
Funders: 7,586
Visits: 300,000+
Referrals: 63,638
Perks Claimed: 7,434

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Keeping the Public Engaged & Confident During Disruptive Construction

Leslie Hetherington, MBA, APR*

The document discusses the importance of strategic communication for large infrastructure projects. It outlines Hardy Stevenson & Associates' approach, which includes comprehensively identifying all audience stakeholders, tailoring messages and delivery methods to each group's needs and values, fostering two-way dialogue through a variety of online and offline tactics, and aligning actions with communications to build long-term trust and ensure project approval and success. The process led to on-time and on-budget completion of several billion-dollar projects with no public complaints.

Using Communications to Ensure Infrastructure Projects Succeed

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MSU Strategic Doing Detroit Workshop Slides

Ed Morrison

The summary discusses a workshop held at Michigan State University on April 14, 2011 focused on collaborating to help transform Detroit. The workshop used the Strategic Doing method to: 1) Identify assets participants were willing to share and potential opportunities from connecting these assets like developing a youth support network. 2) Define metrics to measure success and characteristics of potential outcomes. 3) Propose an initial project on urban gardening and a forum at MSU to start moving toward the outcomes. 4) Schedule follow up meetings to maintain connections and progress toward their goals.

Greening Your Job Search Powerpoint 4 29 10

kambrad3

This document outlines 8 steps for finding a green dream job, including: 1) immersing yourself in learning about the green economy through sectors like smart grid, renewables, and green building; 2) identifying your green niche; 3) researching and targeting green companies; 4) developing a green network; 5) finding green jobs and conducting a target-gap analysis; 6) preparing marketing documents like a resume and cover letter; 7) taking action through networking, interviewing, and following up; and 8) nurturing your network. The document provides details and examples for each step.

Chapter 4

QIUXUEWANG

This document discusses the marketing environment and its influence on companies. It describes the microenvironment as comprising the company, suppliers, marketing intermediaries, customers, and public. The macroenvironment includes competitive, demographic, economic, natural, technological, political, and cultural forces. Changes in these environments can impact marketing. The document advises companies to regularly scan their environments, analyze trends, and respond proactively to ensure ongoing business success.

Branding - CSR version 3.0

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DMA Data Protection 2014

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This document provides an agenda and summaries for a data protection conference on February 7, 2014. The agenda includes sessions on challenges and a vision for the UK Information Commissioner's Office, how to make data protection a priority in companies, implications of the new EU Data Protection Regulation, and stories on using big data. Speakers will discuss topics like getting board-level support for data protection, making it a business priority to avoid disasters, and opportunities under new regulations to build better customer relationships through individualized treatment and consent. The event is supported by Opt-4 as a gold sponsor and will include lunch and networking. Upcoming related training workshops and an event on customer acquisition best practices are also promoted.

Toluna QuickSurveys - case studies from Sony Music and Econsultancy

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Next Generation Marketing Insights - Our Approach

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The document describes Next-Generation Marketing Insights' (NGMI) approach to gaining consumer insights from social media conversations. NGMI analyzes large amounts of unmoderated social media data using techniques like stance-shift analysis and semantic engagement indexing to understand consumer opinions, trends, and what drives engagement. This reveals strengths, weaknesses, opportunities and threats to inform clients. NGMI then models the data using business intelligence to generate actionable insights and strategic recommendations for clients.

Designing a Network of Marine Reserves in California

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5 ways innovative brands leverage social data insights (1)

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Everybody Loves a Winner - AFPMA 2010

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Talk given by Chris Klaehn, Partner & Director of Brand Strategy, Corey McPherson Nash at the Association of Fundraising Professionals, Conference on Philanthropy. When Warren Buffet donated the bulk of his vast fortune to the Gates Foundation, did the Gates Foundation’s donations dry up because people felt the foundation had enough money, and their money would be needed more elsewhere? Nope. The Gates Foundation donor base got bigger. Why? Because people want to be around winners. A wider and deeper donor base is built on the understanding and belief that your organization is a winning brand. Learn how to develop and communicate your 5 Top Winning Attributes and how to use this message framework to engage your audience and grow over time.

Guiding the way to living greener - how psychology helped IA for a new govern...

Ben Crothers

Government websites are breaking away from the dense and impenetrable text-laden internally-focused patterns of old and embracing user-centred design. Even so, they can face big challenges when it comes to communicating government content and agendas. How can they push large amounts of information in light, easy-to-digest ways? This session will demonstrate how personas, information architecture and user interface design tackled these issues in the newly released government website www.livinggreener.gov.au. Find out how applying psychological principles contributed to an approach that treated people holistically, putting not only them but their individual life experience and situations at the centre of their online experience. It will also show how a regular approach of lining up information into topical categories wasn’t enough; a ‘concierge’ guide-style model was conceived to cater for people of all levels of ‘green’ knowledge to move them on a journey through to action.

AsiaLaborEnviroRisk2013forSRIinvestorsKateLarsen8april2013

Kate Larsen

This presentation was shared with SRI (Socially Responsible) and other Investors on a tele-conf webinar from London on 8 April 2014. CSR professionals in brands or consulting organisations in Asia (largely HK, China, Bangladesh, Cambodia, Vietnam, etc) were surveyed in advance here http://csrwinwin.wordpress.com/2013/04/04/survey-on-asia-supply-chain-labour-conditions-and-risks-summer-2013/ Some of the supply chain labor issues we assumed would continue unfortunately did: mass faintings of Cambodian garment factory workers, strikes by workers in Bangladesh, Cambodia, Vietnam, more factory fires. Unfortunately we did not foresee the tragic collapse of the Rana Plaza multi-storey garment factory building killing more than 1300 workers, or we might have done more to prevent it. Nevertheless, other supply chain labor and environmental risks explored remained relevant, and solutions presented continue to receive accolades in the industry.

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The document discusses social media and user-generated content. It describes how new technologies have enabled widespread knowledge sharing and collaboration. People increasingly trust recommendations from personal connections over traditional media sources. Social media platforms allow people to publicly discuss topics that are important to their social circles, forming online communities around shared interests.

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Tapping the Crowd for Insights and Solutions: Crowdsourcing, Crowdfunding, and the Personal Data Economy

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