The document discusses how the future is becoming more feminine due to evolving digital technologies that interconnect everything. It notes that corporate Australia currently has an inherent masculinity. The presentation covers male and female attributes, measuring feminine qualities, and a case study of the startup Smart Patient. Smart Patient is building a repository of effective health treatments owned by patients. The document concludes that organizations will need to learn to relinquish control and collaborate in new business paradigms enabled by technologies like blockchain that emphasize qualities like trust, community, and personal empowerment.

1. The Future is Feminine
With Taminda Pollé, General Manager at Trusted Habitat
& Kathryn Alexander, Founder of Smart Patient
@tamindapolle @trustedhabitat @kathrynalexander

2. Trusted Habitat
http://www.trustedhabitat.com.au
info@trustedhabitat.com.au

3. Todays Agenda
u Male & Feminine Attributes
u Corporate Australia – Its Inherent Masculinity
u The Global Shift Towards Measuring the Feminine
u Case Study – Smart Patient
u Strategic Implications – How You Can Prepare
@tamindapolle @trustedhabitat @kathrynalexander

4. Source: The Attraction Lab
Source: The Attraction Lab
http://attractionlab.com/wp-content/uploads/2016/03/Screen-Shot-2016-03-08-at-8.24.52-PM.png

6. “I believe the future is
feminine by virtue of
the evolving digital
environment that
interconnects
everything, and
everyone including
organisations, systems,
services, things (IoT),
robots, AI and people
alike.”
Adjunct Professor of the Hult
International Business School,
Stephen Alexander
LinkedIn:
Linkedin.com/in/stephenalexander
@tamindapolle @trustedhabitat @kathrynalexander

8. Putting this all into Practice
Smart Patient - Grass Roots Patient Care
Kathryn Alexander, Founder of Smart Patient
@tamindapolle @trustedhabitat @kathrynalexander

9. .
THE BIG WICKED PROBLEM
No government in the Western world can afford the
escalating cost of chronic disease
OUR HEALTH SYSTEM CULTURE
Hierarchical, highly centralised, dogmatic, paternalistic,
procedure-centric, culture of military and tribalism
@tamindapolle @trustedhabitat @kathrynalexander

10. POPULATION/TIM
E
COST
Loss of services
Formal rationing
Citizen outrage
Maximum
Government
expenditure
Current health
model would cost
100% of State
government
tax revenue
+
+
+
20402014/15
Top down lever
Better management of chronic
disease through
• Better service delivery
• Personalised medicine
• Better diagnostics
Harm by the system itself
where:
• System failure leading to the
duplication of medical
appointments and tests;
• 30% of hospital admissions
are due to avoidable errors;
(cost of bed for 1 night = $10,000
[Intel])
• promotion of greater
dependencies on the system
itself
TIPPING POINTS
Healthcare expenditure trends
Tipping Points
$$$$$$$$
Moran, G.; S. Alexander; Logan Innovation Roadmap Report, HISA; 201
+

11. "In 2007-08, around 237,000 (32%) hospital admissions were related to complications from
diabetes that could have been avoided through better management". Kevin Rudd
https://www.abc.net.au/news/2010-03-31/rudd-injects-430m-into-diabetic-care/387832
Premature death
Self Reliance
Wellness Home
Chronic Community
Acute Hospital
Global trends
When the data follows the patient
Reduce system harm
Reduce collective self-
harm
Apply the knowledge of what works
Sir Muir Gray, UK, NHS
Being better equipped for the future
Having greater dependency
Bottom up lever
@tamindapolle @trustedhabitat @kathrynalexander

12. .
THE GOOD IDEA - Kathryn
Build a repository of what works
• by the people,
• for the people and
• owned by the people.
MY WICKED PROBLEM - Patient
I want to be in a better place than I am now, immediate alleviation of pain, greater
health security and the capacity to lead a full life.
What is going to work best for me, with my condition and my circumstances, to take me
to where I want to go?
@tamindapolle @trustedhabitat @kathrynalexander

15. burning pain
griping pain
bloating
constipation
back painsleep
energy
weight
anxiety
Symptoms radar map: pre-training, post training & 6 months on
post training to be pre-training as is needs to be
Anxiety
Weight
Energy
Sleep Back pain
Constipatio
n
Bloating
Griping pain
Burning
pain
Post-training Pre-training 6 monthsTo be Needs to be

16. I can do Nexium; it
will make me feel
better, it can
mitigate some
future health risks.
0
1
2
3
4
5
6
7
8
9
10
Remission
Become drug free
Future health risks
Goals
Causes
Benefit/risk
My capacity
Lifestyle criteria
Comparing treatments for GERD
Nexium
It carries its own risks
and won’t get me to
my end point.
@tamindapolle @trustedhabitat @kathrynalexander

17. 0
1
2
3
4
5
6
7
8
9
10
Remission
Become drug free
Future health risks
Goals
Causes
Benefit/risk
My capacity
Lifestyle criteria
Comparing treatments for GERD
Nexium Diet
Diet is too hard; I
don’t like cooking, I
don’t have the
knowhow of what and
how to cook;
I don’t have the time.
It doesn’t carry
any risks and it
could help me get
to my end point.
@tamindapolle @trustedhabitat @kathrynalexander

18. Web 3.0 is an revolution in motion, we are
past the point of no return.
https://medium.com/@matteozago
@tamindapolle @trustedhabitat @kathrynalexander

19. Web 3.0 Benefits
u Ownership of Data = Personal
Empowerment
u Access Control of Information =
Responsibility
u Elimination of Centralised Control =
Community
u The Permission Less Blockchain =
Trustworthiness
u Uninterrupted Service = Reliability
@tamindapolle @trustedhabitat @kathrynalexander

20. Key Takeaways
u Web 3.0 is a here – and people are responding globally – it is now time
to think about how this will impact you
u New business paradigms and models are here
u Traditional existing organisations will have to learn how to relinquish
control and collaborate
u We will each do better, regardless of gender, by developing our
feminine characteristics and attributes
u We will be able to generate and measure new forms of value, such as
empathy, kindness and care, in this new feminine paradigm
@tamindapolle @trustedhabitat @kathrynalexander

21. Thank you! Connect with us!
u Twitter: @tamindapolle
u Company Twitter: @trustedhabitat
u Email: tamindapolle@trustedhabitat.com.au
u LinkedIn: linkedin.com/in/tamindapolle
u Email: Kathryn@kathrynalexander.com.au
u LinkedIn: Linkedin.com/in/kathrynalexander