Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Air jordan

1,013 views

Published on

Digital marketing strategy Air Jordan

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Air jordan

  1. 1. AIR JORDAN Digital Strategy by Nicholas Lucero
  2. 2. Jordan background • Jordan release in 1984 • Jordan is owned and controlled by Nike • Jordan is leading the basketball shoe market with 58% market share
  3. 3. Why Wear Air Jordan? • Air Jordan has state of the art designs • Performance that is well tested • Comfortable, while still being durable • Are worn by the world’s best • The creator is one of the worlds elite professional athletes
  4. 4. Digital Strategy Goals • Meeting customers through social media threads • Will be making customization more detailed and personal • Promoting other apparel • Connecting with past customers, while creating new ones • Enhancing Social media pages
  5. 5. Growing Consumer Patterns Collect Information from past customers Allow customers a more personal experience Promote Exclusive brands to reliable customers
  6. 6. Digital Marketing Insights • Official Jordan website • Twitter page • Facebook Page • Youtube • Search engine optimization
  7. 7. Market competitors • Adidas • Under Armor • LI-ning • Converse • Reebok
  8. 8. Recent Target Market • Men • 18-35 • Athletes • Basketball Players New Target Market • Men and Women • Ages 10-35 • Athletes • Running and Basketball Athletes
  9. 9. Key Performance indicators • Customer Retention • Status of existing customers • New customer acquisition • Turnover • Bad Debt Collection
  10. 10. Budget • Total Digital Strategy Budget: $1.5 million – Facebook: $400,000 – Twitter: $400,000 – Instagram: $300,000 – Youtube: $100,000 – Other Digital Outlets: $200,000 – Site Maintenance: $100,00

×