The Social Marketer’s Conundrum: Balancing Reach vs. RelevancyR2integrated
This document discusses the challenge social marketers face in balancing reach versus relevancy when targeting online audiences. It notes that people make decisions based on their communities of interest online, which are places on the web and networked. Successfully targeting these communities of interest can help social marketers show potential customers products they may want while also focusing on what products those customers will actually buy.
Activating Communities of Interest on the Real Time, Social WebR2integrated
Activating Communities of Interest On The Real Time, Social Web: The web is a decision engine, and communities of interest are where it's at for brands looking to influence customers and build advocacy.
R2iSMASH™: Tapping the Social Web to Reach Potential Members & Build Your On...R2integrated
This document summarizes a presentation by R2integrated about using social media to build online communities. R2integrated is a full-service digital marketing agency with over 90 employees specializing in social media, websites, and technology. The presentation discusses challenges non-profits face, the importance of social media, best practices for social media use, and how to measure social media effectiveness. Key recommendations include using social media for insights, distribution, community building, and bridging owned and unowned platforms through analytics.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
The document is an introduction and guide to using Twitter. It explains that Twitter is a microblogging platform that allows users to post messages called tweets that are up to 140 characters. It describes the basic Twitter interface including the timeline, profile, dashboard, search features, lists, mentions and retweets. The document provides tips for using Twitter effectively such as following others, personalizing your profile, engaging in conversations and monitoring topics through saved searches.
Social's Real Impact – Changing the Way People Make Purchasing DecisionsR2integrated
The presentation discusses how social media and online reviews are changing the way consumers make purchasing decisions. It shows that most consumers now research purchases online and are influenced by reviews and recommendations from peers. The rise of social networks means decisions occur through conversations across online and offline networks. Understanding these conversations is key to effective marketing strategies. Companies must shift from advertising to managing communities and discussions around their brands.
This NACE standard recommends using iron counts to monitor corrosion in oil and gas production systems. It provides guidance on sampling locations and techniques, analytical methods, and interpreting iron count results. Iron counts measure the concentration of iron dissolved in produced water and can indicate downhole corrosion and inhibitor effectiveness if the varying conditions of each system are properly evaluated.
The Social Marketer’s Conundrum: Balancing Reach vs. RelevancyR2integrated
This document discusses the challenge social marketers face in balancing reach versus relevancy when targeting online audiences. It notes that people make decisions based on their communities of interest online, which are places on the web and networked. Successfully targeting these communities of interest can help social marketers show potential customers products they may want while also focusing on what products those customers will actually buy.
Activating Communities of Interest on the Real Time, Social WebR2integrated
Activating Communities of Interest On The Real Time, Social Web: The web is a decision engine, and communities of interest are where it's at for brands looking to influence customers and build advocacy.
R2iSMASH™: Tapping the Social Web to Reach Potential Members & Build Your On...R2integrated
This document summarizes a presentation by R2integrated about using social media to build online communities. R2integrated is a full-service digital marketing agency with over 90 employees specializing in social media, websites, and technology. The presentation discusses challenges non-profits face, the importance of social media, best practices for social media use, and how to measure social media effectiveness. Key recommendations include using social media for insights, distribution, community building, and bridging owned and unowned platforms through analytics.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
The document is an introduction and guide to using Twitter. It explains that Twitter is a microblogging platform that allows users to post messages called tweets that are up to 140 characters. It describes the basic Twitter interface including the timeline, profile, dashboard, search features, lists, mentions and retweets. The document provides tips for using Twitter effectively such as following others, personalizing your profile, engaging in conversations and monitoring topics through saved searches.
Social's Real Impact – Changing the Way People Make Purchasing DecisionsR2integrated
The presentation discusses how social media and online reviews are changing the way consumers make purchasing decisions. It shows that most consumers now research purchases online and are influenced by reviews and recommendations from peers. The rise of social networks means decisions occur through conversations across online and offline networks. Understanding these conversations is key to effective marketing strategies. Companies must shift from advertising to managing communities and discussions around their brands.
This NACE standard recommends using iron counts to monitor corrosion in oil and gas production systems. It provides guidance on sampling locations and techniques, analytical methods, and interpreting iron count results. Iron counts measure the concentration of iron dissolved in produced water and can indicate downhole corrosion and inhibitor effectiveness if the varying conditions of each system are properly evaluated.
This NACE standard provides material requirements for metallic materials used in oil and gas equipment to resist sulfide stress cracking (SSC) in hydrogen sulfide environments. It includes requirements for ferrous metals like carbon steels, stainless steels, and nonferrous metals. The standard applies to components exposed to sour environments where a SSC failure could compromise safety or functionality. It is the user's responsibility to determine if the environmental conditions meet the standard's criteria and if the materials are suitable for the intended application. The standard will be revised as needed to include new materials and address changes in technology.
This document discusses using active thermography to detect hidden corrosion in lap joints of aircraft structures. Pulse thermography techniques observe changes in infrared radiation emitted by materials. Preliminary tests were conducted on samples with riveted lap joints. Thermography detected differences in thermal properties between solid corrosion compounds of aluminum alloys and the base material. Thermographs clearly showed damage to anti-corrosion paint coatings and anomalies from introduced solids in lap joints. The results indicate pulse thermography is a quick, effective method for evaluating hidden corrosion in aircraft structures.
This NACE standard provides guidelines for selecting metallic materials for sucker-rod pumps operating in corrosive oilfield environments. It establishes three levels of corrosion severity - mild, moderate, and severe - and recommends materials for barrels, plungers, cages and other parts based on the expected corrosion level. The standard is intended to help users and manufacturers choose appropriate corrosion-resistant materials while minimizing costs. Maintenance records are also recommended to monitor actual corrosion experienced and refine material selections over time.
NACE es una organización internacional con más de 15,000 miembros dedicados al control de la corrosión. Organiza el mayor congreso anual sobre corrosión con 6,000-8,000 asistentes. Publica los estándares y revistas más reconocidos sobre control de corrosión y ofrece certificaciones para ingenieros y técnicos en este campo.
NACE Coating Inspector Program Level 1 CertJohnny Jozwiak
NACE International awarded Johnny Jozwiak a Certificate of Achievement recognizing that he is NACE Coating Inspector Level 1-Certified with certification number 31415. The certificate was awarded in January 2011 and was signed by NACE International's Executive Director.
This document discusses strategies for social media marketing. It outlines the stages companies go through in adopting new technologies from initial skepticism to full adoption. It also discusses how brands are becoming publishers by directly engaging consumers online and how this requires adapting organizations, content, and skill sets. The document advocates identifying and empowering advocates through social sharing as a way to influence buying decisions. It provides a case study of a company that shifted from advertising to publishing online content and examples of frameworks for developing effective social media programs.
R2i State of Mobile: Tips and Trends to Building a Solid Mobile ProcessR2integrated
This presentation provides an overview of mobile trends and best practices for building a mobile strategy. It discusses the growth of smartphones and tablets between 1983 and 2011. It also summarizes key mobile metrics such as the number of iPhone, iPad and Android device users. Additionally, it outlines different mobile website and app options and provides tips for developing a successful mobile process including understanding your audience, defining features, choosing platforms, designing user experience and integrating data. The presentation aims to help organizations determine if and how to build a mobile presence.
This document provides the design and calculation of an impressed current cathodic protection system for the Gunung Megang - Singa gas compression and pipeline facility in Indonesia. It outlines the pipeline details and location data, design concepts, calculation methods, and considerations for interference mitigation. The cathodic protection system will utilize mixed metal oxide anodes in a deep well groundbed configuration to protect the coated pipelines and achieve a protective potential between -900mV and -1,050mV. Calculations will be performed to determine surface area, current requirements, anode quantities, groundbed and cable resistances, transformer-rectifier output capacity, and potential attenuation. Mitigation of interference on neighboring pipelines will also be addressed.
Hydrogen induced cracking (HIC) refers to mechanical damage of metals caused by the presence and interaction of hydrogen. There are four main types: hydrogen blistering, hydrogen embrittlement, hydrogen attack, and decarburization. HIC is caused by the absorption and diffusion of hydrogen into metals, which can lead to cracking when it becomes trapped in defects or inclusions. The susceptibility of steels to HIC depends on factors like microstructure, hardness, presence of inclusions, and hydrogen concentration. A standard test assesses HIC resistance by exposing specimens to a hydrogen sulfide solution and evaluating resulting crack formation. Preventive measures include using clean steel, coatings, inhibitors, reducing corrosion, and proper welding/heat
The document discusses standards for selecting materials resistant to cracking in sour oil and gas environments containing hydrogen sulfide (H2S). It describes NACE MR0175/ISO 15156, which establishes requirements for materials used in H2S-containing oil and gas production. It is comprised of three parts addressing different material types and qualifications. The document also discusses NACE MR0103, which specifies material requirements for resistance to sulfide stress cracking in sour refinery environments. Both standards aim to select materials that reduce risks from failures posed by H2S exposure.
The document summarizes hydrogen induced cracking (HIC) and sulfide stress cracking (SSC), which can occur in materials exposed to hydrogen atoms or hydrogen sulfide. It describes how cracking occurs due to hydrogen diffusion and recombination within metal lattices. Standards for testing material resistance to HIC/SSC are discussed, including test methods involving exposure to hydrogen sulfide-saturated solutions. Cracking is evaluated based on crack length and thickness ratios.
NACE is the corrosion engineer institute. As now, material corrosion exist in our daily life, no matter in the industry application or usual commercial product. They all suffer corrosion impact. As one of member valve industry, I would like to introduce NACE and its related code in upstream and downstream area for stimulating more idea and opponent for make our working environment safe and green.
This document discusses cathodic protection, which involves applying a small electric current to the surface of a metal structure to prevent corrosion. It describes two main methods: impressed current uses an external power source connected between the structure and an auxiliary anode buried in the ground, while sacrificial anodes rely on galvanic action between the structure and more reactive anodes. The principles of cathodic protection involve driving the structure's potential negative of its corrosion potential to inhibit the corrosion reaction while increasing the cathodic reaction. Proper design considers factors like protection potentials, current density, coatings, and avoiding over-protection.
Dokumen tersebut membahas tentang pengendalian korosi pada logam dengan menggunakan coating atau cat. Beberapa poin penting yang diuraikan adalah tujuh faktor utama yang mempengaruhi kualitas coating, mulai dari persiapan permukaan, kondisi lingkungan, mutu material coating, sistem pelapisan, tenaga kerja aplikator, spesifikasi teknis, hingga quality assurance. Dokumen tersebut juga menjelaskan berbagai jenis coating thermosetting dan
Saes w-011-welding on plot ( process ) pipingabhi10apr
This document outlines welding requirements for on-plot piping at Saudi Aramco. It specifies approved welding processes, welding consumables, welding procedures, welder qualification requirements, joint details, corrosion resistant materials, technique and workmanship standards, preheat and post weld heat treatment needs, production weld hardness testing, inspection access, weld identification, inspection requirements, and repair standards. The document provides detailed requirements to ensure welding is completed according to applicable codes and standards for safety and quality.
The document provides information on drafting instrument loop diagrams (ILDs) including common symbols and abbreviations used in ILDs. Some key symbols described are for orifice plates, control valves, electrical switches, lamps/lights, and different types of lines. ILDs provide detailed information about instrument control loops and are commonly used in drawings at Saudi Aramco.
R2i works with clients to help them architect, optimize, integrate and Marketo with CRMs and other marketing technology to execute and manage integrated demand generation, personalization and lead nurturing campaigns.
The document discusses responsive design from a marketer's perspective. It defines responsive design as providing an optimal viewing experience across devices through flexible layouts that adapt to different screen sizes. The key benefits of responsive design are meeting mobile user expectations, reaching mobile-only users who spend more time on mobile devices, and improving SEO. Most industries should consider responsive design, though some retailers may find mobile-optimized sites better. Responsive design requires additional time and costs compared to a typical website redesign.
R2integrated - From Pointing Fingers to PartnershipR2integrated
R2integrated and Loyola University Maryland's presentation at the 2014 AMA Symposium for the Marketing of Higher Education, "From Pointing Fingers to Partnership: An Integrated Approach to Drive Enrollments Goals and Departmental Affection", which highlights how r2i was able to increase enrollment at Loyola by 138% while strengthening the brand and building departmental affection in just 9 short months.
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
There has been an important shift within the marketing department of organizations because of the use of technology. R2i's Director of Marketing, Natalie Staines, explains why it's something we've been watching for and how the role of the CMO is changing and what they will need to be successful within this new landscape in this years CMO Summit Webinar.
This NACE standard provides material requirements for metallic materials used in oil and gas equipment to resist sulfide stress cracking (SSC) in hydrogen sulfide environments. It includes requirements for ferrous metals like carbon steels, stainless steels, and nonferrous metals. The standard applies to components exposed to sour environments where a SSC failure could compromise safety or functionality. It is the user's responsibility to determine if the environmental conditions meet the standard's criteria and if the materials are suitable for the intended application. The standard will be revised as needed to include new materials and address changes in technology.
This document discusses using active thermography to detect hidden corrosion in lap joints of aircraft structures. Pulse thermography techniques observe changes in infrared radiation emitted by materials. Preliminary tests were conducted on samples with riveted lap joints. Thermography detected differences in thermal properties between solid corrosion compounds of aluminum alloys and the base material. Thermographs clearly showed damage to anti-corrosion paint coatings and anomalies from introduced solids in lap joints. The results indicate pulse thermography is a quick, effective method for evaluating hidden corrosion in aircraft structures.
This NACE standard provides guidelines for selecting metallic materials for sucker-rod pumps operating in corrosive oilfield environments. It establishes three levels of corrosion severity - mild, moderate, and severe - and recommends materials for barrels, plungers, cages and other parts based on the expected corrosion level. The standard is intended to help users and manufacturers choose appropriate corrosion-resistant materials while minimizing costs. Maintenance records are also recommended to monitor actual corrosion experienced and refine material selections over time.
NACE es una organización internacional con más de 15,000 miembros dedicados al control de la corrosión. Organiza el mayor congreso anual sobre corrosión con 6,000-8,000 asistentes. Publica los estándares y revistas más reconocidos sobre control de corrosión y ofrece certificaciones para ingenieros y técnicos en este campo.
NACE Coating Inspector Program Level 1 CertJohnny Jozwiak
NACE International awarded Johnny Jozwiak a Certificate of Achievement recognizing that he is NACE Coating Inspector Level 1-Certified with certification number 31415. The certificate was awarded in January 2011 and was signed by NACE International's Executive Director.
This document discusses strategies for social media marketing. It outlines the stages companies go through in adopting new technologies from initial skepticism to full adoption. It also discusses how brands are becoming publishers by directly engaging consumers online and how this requires adapting organizations, content, and skill sets. The document advocates identifying and empowering advocates through social sharing as a way to influence buying decisions. It provides a case study of a company that shifted from advertising to publishing online content and examples of frameworks for developing effective social media programs.
R2i State of Mobile: Tips and Trends to Building a Solid Mobile ProcessR2integrated
This presentation provides an overview of mobile trends and best practices for building a mobile strategy. It discusses the growth of smartphones and tablets between 1983 and 2011. It also summarizes key mobile metrics such as the number of iPhone, iPad and Android device users. Additionally, it outlines different mobile website and app options and provides tips for developing a successful mobile process including understanding your audience, defining features, choosing platforms, designing user experience and integrating data. The presentation aims to help organizations determine if and how to build a mobile presence.
This document provides the design and calculation of an impressed current cathodic protection system for the Gunung Megang - Singa gas compression and pipeline facility in Indonesia. It outlines the pipeline details and location data, design concepts, calculation methods, and considerations for interference mitigation. The cathodic protection system will utilize mixed metal oxide anodes in a deep well groundbed configuration to protect the coated pipelines and achieve a protective potential between -900mV and -1,050mV. Calculations will be performed to determine surface area, current requirements, anode quantities, groundbed and cable resistances, transformer-rectifier output capacity, and potential attenuation. Mitigation of interference on neighboring pipelines will also be addressed.
Hydrogen induced cracking (HIC) refers to mechanical damage of metals caused by the presence and interaction of hydrogen. There are four main types: hydrogen blistering, hydrogen embrittlement, hydrogen attack, and decarburization. HIC is caused by the absorption and diffusion of hydrogen into metals, which can lead to cracking when it becomes trapped in defects or inclusions. The susceptibility of steels to HIC depends on factors like microstructure, hardness, presence of inclusions, and hydrogen concentration. A standard test assesses HIC resistance by exposing specimens to a hydrogen sulfide solution and evaluating resulting crack formation. Preventive measures include using clean steel, coatings, inhibitors, reducing corrosion, and proper welding/heat
The document discusses standards for selecting materials resistant to cracking in sour oil and gas environments containing hydrogen sulfide (H2S). It describes NACE MR0175/ISO 15156, which establishes requirements for materials used in H2S-containing oil and gas production. It is comprised of three parts addressing different material types and qualifications. The document also discusses NACE MR0103, which specifies material requirements for resistance to sulfide stress cracking in sour refinery environments. Both standards aim to select materials that reduce risks from failures posed by H2S exposure.
The document summarizes hydrogen induced cracking (HIC) and sulfide stress cracking (SSC), which can occur in materials exposed to hydrogen atoms or hydrogen sulfide. It describes how cracking occurs due to hydrogen diffusion and recombination within metal lattices. Standards for testing material resistance to HIC/SSC are discussed, including test methods involving exposure to hydrogen sulfide-saturated solutions. Cracking is evaluated based on crack length and thickness ratios.
NACE is the corrosion engineer institute. As now, material corrosion exist in our daily life, no matter in the industry application or usual commercial product. They all suffer corrosion impact. As one of member valve industry, I would like to introduce NACE and its related code in upstream and downstream area for stimulating more idea and opponent for make our working environment safe and green.
This document discusses cathodic protection, which involves applying a small electric current to the surface of a metal structure to prevent corrosion. It describes two main methods: impressed current uses an external power source connected between the structure and an auxiliary anode buried in the ground, while sacrificial anodes rely on galvanic action between the structure and more reactive anodes. The principles of cathodic protection involve driving the structure's potential negative of its corrosion potential to inhibit the corrosion reaction while increasing the cathodic reaction. Proper design considers factors like protection potentials, current density, coatings, and avoiding over-protection.
Dokumen tersebut membahas tentang pengendalian korosi pada logam dengan menggunakan coating atau cat. Beberapa poin penting yang diuraikan adalah tujuh faktor utama yang mempengaruhi kualitas coating, mulai dari persiapan permukaan, kondisi lingkungan, mutu material coating, sistem pelapisan, tenaga kerja aplikator, spesifikasi teknis, hingga quality assurance. Dokumen tersebut juga menjelaskan berbagai jenis coating thermosetting dan
Saes w-011-welding on plot ( process ) pipingabhi10apr
This document outlines welding requirements for on-plot piping at Saudi Aramco. It specifies approved welding processes, welding consumables, welding procedures, welder qualification requirements, joint details, corrosion resistant materials, technique and workmanship standards, preheat and post weld heat treatment needs, production weld hardness testing, inspection access, weld identification, inspection requirements, and repair standards. The document provides detailed requirements to ensure welding is completed according to applicable codes and standards for safety and quality.
The document provides information on drafting instrument loop diagrams (ILDs) including common symbols and abbreviations used in ILDs. Some key symbols described are for orifice plates, control valves, electrical switches, lamps/lights, and different types of lines. ILDs provide detailed information about instrument control loops and are commonly used in drawings at Saudi Aramco.
R2i works with clients to help them architect, optimize, integrate and Marketo with CRMs and other marketing technology to execute and manage integrated demand generation, personalization and lead nurturing campaigns.
The document discusses responsive design from a marketer's perspective. It defines responsive design as providing an optimal viewing experience across devices through flexible layouts that adapt to different screen sizes. The key benefits of responsive design are meeting mobile user expectations, reaching mobile-only users who spend more time on mobile devices, and improving SEO. Most industries should consider responsive design, though some retailers may find mobile-optimized sites better. Responsive design requires additional time and costs compared to a typical website redesign.
R2integrated - From Pointing Fingers to PartnershipR2integrated
R2integrated and Loyola University Maryland's presentation at the 2014 AMA Symposium for the Marketing of Higher Education, "From Pointing Fingers to Partnership: An Integrated Approach to Drive Enrollments Goals and Departmental Affection", which highlights how r2i was able to increase enrollment at Loyola by 138% while strengthening the brand and building departmental affection in just 9 short months.
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
There has been an important shift within the marketing department of organizations because of the use of technology. R2i's Director of Marketing, Natalie Staines, explains why it's something we've been watching for and how the role of the CMO is changing and what they will need to be successful within this new landscape in this years CMO Summit Webinar.
Digital Video: Powerful Today, Explosive TomorrowR2integrated
The document discusses trends in digital video marketing. It notes that digital video consumption and advertising is increasing. In 2013, digital video became highly social with the growth of platforms like Vine and Instagram. The document outlines 5 key strategies for success with digital video marketing: 1) Consider business goals and decision making process, 2) Remember audience behaviors, 3) Create new videos instead of repurposing old content, 4) Make videos interactive, and 5) Understand different video sharing channels.
Solving Compliance Challenges Across Digital ChannelsR2integrated
At this years Net Finance Conference r2i's VP of Technology, Nick Christy, spoke about how financial institutions are driven by a core set of business goals and how compliance and regulatory laws can stand in the way of achieving the goals.
Measuring the Success of Your Organizations WebsiteR2integrated
R2i's Director of Search Marketing, Kara Alcamo, explains how to measure the success of your website through awareness, lead numbers, site conversions, site engagement and more at this years C3 conference.
Executive Director of Strategic Partnership and Alliances, Chris Chodnicki, talked about how data has changed over the decades, what big and small data is and which one is better for marketers as well as how to use it to their advantage.
The Future of Search Marketing Starts with ContentR2integrated
The document discusses how marketing has changed dramatically in recent years due to new technologies and consumer behaviors. It notes that marketing executives are increasingly adopting technologies like marketing clouds to create and deliver customized content. The organic search landscape has also shifted significantly with new search algorithms, tools, and an emphasis on new content types. The document recommends that brands develop integrated, interactive strategies that engage consumers across multiple channels to address rising expectations for relevant, high-quality content in a personalized, real-time manner. It emphasizes using data and analytics to inform marketing strategies and demonstrate accountability by linking objectives and metrics to overall business goals.
Measuring the Success of Your Website R2integrated
At the Capitol Communicator Convergence in Communications Conference (3C), r2i's Director of Search, Kara Alcamo discussed how to measure the success of a website and the process by which marketers and communications professionals can define success, map that to measurable KPIs, slice through big data, and lay everything out in a meaningful report that provides actionable information.
The document discusses design trends for 2014, including more storytelling using methods like video and images instead of just text, more seamlessness through overlays and endless scrolling, and more emphasis on aesthetics like parallax scrolling, typography, flat colors, illustrations, and photography. It provides examples of websites that demonstrate these trends and whether they are responsive or not.
Digital Marketing Dashboard: Which Metrics are Lame & Which are AwesomeR2integrated
In a presentation for the AMA Symposium for the Marketing of Higher Education, r2i VP of Digital Marketing Eric Jones presented with AVP Marketing & Communications Sharon Higgins from Loyola University of Maryland to talk about lessons learned in creating an omnichannel dashboard and the value of combining offline and online marketing metrics. When faced with big data, marketers have to know how to create the small data sets that will provide meaningful information about marketing campaigns. From evaluating landing page performance to creating campaigns to drive more qualified lead conversions, Loyola captured all activity in multiple marketing dashboards with a focus on what was working and what was not. An optimized dashboard leads to optimized marketing.
Softening the Social Blow with Crisis ManagementR2integrated
Not all messaging is a flashy slogan or catchy tagline and not all customer communications are special offers and promotions. Sometimes brands have to deliver bad news, product recalls or information that could challenge their customer loyalty. A common practice is to plan out the softest and least offensive communication and hope that no one will notice. But, what if you took a proactive approach to anticipating negative reactions and had a crisis management plan in place before the bad news is even released? This presentation by r2i Senior Social Marketing Strategist, Lynn Morton, and Emilie Bridon, Senior Digital Marketing Manager at Microsoft shares how a proactive approach using social media along with an online listening and engagement plan mitigated customer dissatisfaction and maintained positive brand sentiment.
Microsoft Compete: 2013 PSAMA Pulse Award Winning CampaignR2integrated
R2i's "Why Microsoft" campaign developed for Microsoft Compete won at the 2013 Puget Sound AMA Pulse Awards for its integrated strategy, tactical execution and measurable outcomes all of which leveraged Microsoft Compete social channels to position the product against competitors in the market. R2i was responsible for the social strategy, content development, campaign optimization and reporting.
Social Analytics: Why you need more than "likes"R2integrated
This document summarizes a presentation about social media analytics. It discusses:
1) The limitations of only measuring metrics like likes and followers on owned social media channels, as these channels are better for customer loyalty rather than new customer acquisition.
2) The importance of also measuring unowned channels like forums where customers discuss and evaluate brands during the purchase consideration process.
3) How social marketers should distribute content across both owned and unowned channels to guide customers through different stages of the buyer journey, and measure results across their entire social ecosystem.
4) Key questions social marketers need to be able to answer about their brand's performance and customer sentiment to ensure social efforts are successful.
This document discusses the power of small data compared to big data for marketers. It argues that small data, which involves filtering data by segments like time, location, or profiles and measuring important metrics, can provide valuable insights when analyzed properly. The key is to start small by identifying relevant data sources, defining metrics and goals, and testing and refining analytics on segmented slices of data rather than trying to analyze all data at once. Small, targeted data analysis focused on important metrics can allow businesses to make better real-time decisions.
If you are a marketer, designer or developer, Windows 8 should be in your overarching digital assets as a platform to deliver your brand experience to the huge number of consumers that use Windows devices and Windows 8 technology. Windows 8 technology has a user-friendly interface, clean design elements and intuitive features and functions that can be scaled across desktops, tablets and Windows phones. R2i has designed and developed numerous W8 solutions for clients in a variety of industries in part so they can leverage the unique capabilities of Windows 8 and in part so they can provide a holistic platform offering across all devices to their customers. Find out why Windows 8 should be part of your digital strategy.
Social's Real Impact on Buying Behavior - Digital Marketing Exchange - r2iR2integrated
Most marketers think of social media as a tool and while it is indeed a tool that helps to publish content and engage with target audiences there are certain aspects of social media that marketers need to understand as it relates to their customer's buying behaviors. Rather than focus on how many likes, fans or retweets social can generate, marketers should focus on the un-owned properties and communities of interest that their audience turns to for advice seeking and giving. Since more than 75% of consumers have completed all their research before making a buying decision, it is imperative that brands understand where their customer is getting their information so they can contribute in a relevant way to their customer's decision-making journey.
Digital Video: Powerful Today, Explosive TomorrowR2integrated
Lindsay Moore, Senior Digital Marketing Strategist at r2i, a digital marketing and technology agency, presented on the current landscape and future of digital video and the role it plays in social media marketing. This presentation is from the Baltimore 2013 Mid-Atlantic Marketing Summit.
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
1. #SMWsocialaction
Talk Is Cheap
Using Social Media to Drive Action
#SMWsocialaction
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2. #SMWsocialaction
What is the value of social media?
Why use social?
Is it only for engaging a community?
If there is a high level of engagement but no one acts what’s its value?
How can we translate engagement into action?
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4. #SMWsocialaction
Are dashboards like this helpful?
Image Source: stadden.com/writing/
Image Source: digitalbursonmarsteller.com/tag/corporate/
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5. #SMWsocialaction
A fan is not a business metric
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6. #SMWsocialaction
Engineer social in reserve Step 4:
Measure every
tactic based on how
well it meets
business objectives
Step 3:
Make sure that
everything in
market supports
your business goals
Step 2:
Architect a social
strategy engineered
to meet those
objectives
Step 1:
Identify your
essential business
objectives
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7. #SMWsocialaction
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8. #SMWsocialaction
When We Started (June through September)
• 3,458 screener visits
• 20,689 people being reached
• Dormant online presence:
• Search-driven visits low—not reaching people
who may not know about DRIVE4COPD or
realize they may have COPD
• Social properties inactive
• Conversations were almost exclusively NASCAR
event-focused
*4 months Sysomos data 6/1/12-9/30/12
*4 months Google Analytics data 6/1/12-9/30/12
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9. #SMWsocialaction
How do you get someone to take action?
Step 1: Build the assets
• Resigned the website and screener to improve the user experience and make it
event easier to complete
• Refreshed the social properties
Step 2: Re-engage
• November is COPD Awareness Month—how can we promote that in a way that
does not come across as self-serving?
• Can’t just ask—no motivation
• Have to make the screener relevant to people
• Have to give people a reason to get screened or share the screener
• It’s easier than daily activities
• It will improve their quality of life
• Appeal to their emotional bonds with their families
• Acknowledge that the symptoms are daily irritants and show how screening can
help remove them unlike other annoyances they face
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15. #SMWsocialaction
30 Reasons to Get Screened Drove 832 People to the Screener in One Month
Simplicity Quality of Life Emotional Irritant
14 posts 5 posts 7 posts 4 posts
176 screener visits 105 screener visits 104 screener visits
447 screener visits 26 visits/post
35.2 visits/post 21.4 visits/post
31.93 visits/post
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16. #SMWsocialaction
Campaign Results
• 21,587 screener visits +524%
• 43% average MOM screener visit growth
• 530,355 people reached + 2463%
• Conversations shifted from NASCAR to COPD education and support
*4 months Sysomos data 10/1/12-1/31/13 *4 months Google Analytics data 10/1/12-1/31/13
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17. #SMWsocialaction
Campaign Results
• More people are reaching out to us directly, sharing COPD stories- and encouraging others to
take the screener
• Engagement typically limited to sharing and retweeting posts, with little commentary
• Of those who are commenting, topics are sharing stories of their experience with COPD, and
encouraging others to take the screener
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18. #SMWsocialaction
December and January Posts
Simplicity Quality of Life Emotional Irritants
• Numbers started falling
• We had tapped out our
audience with this
approach
Statistics Questions
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19. #SMWsocialaction
DRIVE4COPD300 —February 23
Did U know that DRIVE4COPD is the official
health initiative of #NASCAR? Share the
screener & save lives.http://ow.ly/hOpQ8
#DRIVE4COPD300
While the countdown for #DRIVE4COPD300 is
on, #NASCAR is always in a race to find the
missing millions with COPD. Are U one?
http://ow.ly/hOpxF
I don't want anyone to go through what my
grandfather did. Determine your risk for COPD
today: bit.ly/TtLPyl #DRIVE4COPD300
#NASCAR
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20. #SMWsocialaction
Takeaways
Think of the larger digital ecosystem of which social is a part
Need to make sure assets support your goals and that they’re designed to make action
easy—Social may me able to drive people but if they don’t act you’ve failed
Campaigns won’t be successful forever
What worked once won’t always work—need to keep content AND audience fresh
Need to tie campaigns together with evergreen activities
Take time to reflect and use insights to drive your marketing
When commenting on social properties, people shared personal stories of their
experience with COPD—led to our development of Faces of COPD campaign
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21. › Building a Dashboard
#SMWsocialaction #SMWsocialaction
› Follow Your Goals.
CONVERSION » Hone in on your goals, and fill your report
with metrics that support that goal. If you
take your eye off the prize, you’re less likely
to get it.
› Know Your Audience.
How do people
find these » Understand who’s reading your reports so
elements and site that they’re not left asking ―so what?‖ Look
actions?
for opportunities to drill down and roll up
data.
What elements
funnel into these
site actions?
› Choose (Your Metrics) Wisely.
» Simplicity is key – highlight only those
What site actions
metrics which will contribute to
define these understanding goal achievement. Too much
business goals? data clutters your ability to make insightful
recommendations.
› Turn On Your Right Brain.
What are your » Portraying data in a easy to understand way
business goals?
is an art. Find creative ways to convey your
message with numeric tables.
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22. › Establish Tracking Necessities #SMWsocialaction
Business Objective Website Action Item to Be Tracked Site Location Tracking Methodology a
Generate Sales Online Purchase Ecommerce Transaction www.oursite.com/shopping-cart/checkout Ecommerce Tracking
Aprv. Sch. Day Date Time Platform Content Theme Post Shortened Link Chars.
x x Friday 28-Jan 1:40 PM twitter VDay Here is my post! ow.ly/1as2v54s23 32
domain.org/landing-page?utm_source=tw&utm_medium=ownedsocial&utm_content=post23&utm_campaign=Vday&utm_term=register
23. › The Social Channel #SMWsocialaction
SOCIAL MEDIA PERFORMANCE FORM SUBMISSIONS
15 3.00% Monthly Average 10
13
2.40%
2.50%
1.85% Last Month 8
10 1.75% 7 2.00%
7
1.50% Percent Change 66%
3
5 1.00%
7 6
5 0.50% Achieved: 55 Goal: 200
0 0.00%
November December January
KEY TRENDS & INSIGHTS
Facebook Twitter Social Conversion Rate
› Identify performance trends that provide insight into
visitor behavior within this channel.
JANUARY PERFORMANCE
RECOMMENDATIONS
Other Speaker Platform Visits Convs. Conv. Rate
15% › Make strategic recommendations based on the
20%
performance insight above.
Facebook 200 7 3.50%
Program
Register Content Twitter 342 6 1.75%
40% 25%
Totals 542 13 2.40%
24. › Social in Context #SMWsocialaction
OVERALL SITE PERFORMANCE SUBMISSIONS
Monthly Average 600
7,000 10.00%
6,000
6,000
5,000
5,000 5,250 9.52% 9.50%
9.00%
500 Last Month
Percent Change
425
17%
4,000
3,000 8.33% 8.50%
8.50% Achieved: 1,000 Goal: 5,000
2,000
500 500 8.00%
1,000 425
0 7.50%
November December January
COMPLETION RATE
Visits Submissions Submission Rate Monthly Average 52%
65% Last Month
Percent Change
47%
39%
COMPLETION BREAKDOWN
Paid Medium Completions Δ
Search
▲
Organic 19% Unowned Direct Traffic 125
COMPLETION TYPE
Search Social Referral 65 ▼
27% 6%
Organic Search 135 ▲ Score January Total
Owned 5+ 0-4
Social Paid Search 95 ▼ 48% 52% 0-4 260 460
10% Unowned Social 30 ▲ 5+ 240 540
Owned Social 50 ▲ Total 500 1,000
Referral Direct
Total Completions 500 ▲
13% 25%
25. #SMWsocialaction
www.r2integrated.com
Leigh George, PhD Arden Kaley
Director, Strategy Analytics Strategist
410.369.3744 410.369.3748
lgeorge@r2integrated.com akaley@r2integrated.com
Twitter: @leighgeorge Twitter: @mynameisarden
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Editor's Notes
Just because a number is available doesn’t mean we should track it. And numbers based on activity of a network just tell us about the network—not about how well we’ve achieved business goalsSelf-referrentialBut does that information help us make decisions?Only means you’re being talked about—nothing beyond thatTalk needs to impact behavior
Because we love to report on any number we can collect80% of analytics dashboards look like thisExcel, lots of tabs, lots of data, lots of numbers, may even have drill downsFans, followers, pageviews, visits, checkins, lifetime total likesDo doubt took an incredible amount of time and resources to put togetherBut what does it really tell you? These are vanity metrics that tell you nothingWhy should I care There’s no analysis or insight--Lack context and actionable valueCan’t look at it and say wow we need to do X.
First step to recovery is to admit you have a problemSo consider this your first AA meeting –Analytics AnonymousSo how many have clients or bosses who have demanded “We need fill in arbitrarily large number of Facebook fans!”How many of you have included Liking a facebook page as a CTA in a social campaign?Say it with me: A fan is not a business metric”To track your social media, approach to social media needs to be architected strategically
Telling a story
COPD stands for chronic obstructive pulmonary disease People 35 years old and upNagging cough, phlegm, being out of breath, wheezing, chronic bronchitis and emphysema are considered to be COPD.Can’t be cured but can be treated so diagnosis is criticalEvery 4 minutes someone dies of the conditionDRIVE4COPD is a multi-year public health initiative to screen the millions of people who may be at risk for COPD. As many as 24 million Americans have COPD but approximately half don't know it and remain undiagnosed.Screener is fast, only 5 questions
ActivationSocial properties had been inactive since March (both owned and earned activity)150k social media users were posting about COPD-related symptoms that were not linked to COPD as the culpritAwarenessBranded DRIVE conversations were focused almost exclusively around NASCAR events—not the screenerEngagementWith no content publishing layer and no one responding to people online, there was no level of engagementBottom line: DRIVE4COPD was non-existent in the social space
6,000 fans
Questions# of posts: 4# of visits: 0# of visits/post: 0Quality of Life# of posts: 3# of visits: 109# of visits/post: 37 Simplicity# of posts: 5# of visits: 244# of visits/post: 49 Emotional# of posts: 3# of visits: 61# of visits/post: 20 Irritant# of posts: 3# of visits: 57# of visits/post: 19 Statistics# of posts: 5# of visits: 0# of visits/post: 0 Holidays# of posts: 5# of visits: 0# of visits/post: 0