85% of these Android App's customers receive loans in less than 10 minutes. Want to know how? These are the slides of a lecture I gave at ESSEC, France leading Business School based in Paris and Singapour.

1. TALA
The 10 minutes loan app
@aalkg

2. In Africa where most people have never had a bank account,
financial institutions are struggling to lend money to consumers
and small businesses.

3. One app is taking over the microlending sector by storm.

4. This is TALA, it allows anyone in Kenya to borrow, up to
50,000 KSH directly from their smartphone.

5. Created by a former UN employee, the android app was
launched for the first time in March 2014 without
knowing whether the model would work.

6. 5 years later,

7. 5 years later,
The start up originated $500m+ loans to 5 countries
became the Top 3 Google apps in Kenya
raised corporate venturing funds from Paypal
Similar web, February 2019
https://www.similarweb.com/apps/top/google/store-rank/ke/all/top-free

8. 85 percent of its customers receive a loan in less than 10 minutes!
Reuters, October 2018
https://www.reuters.com/article/us-paypal-tala/paypal-backs-emerging-markets-lender-tala-idUSKCN1MW1MT

9. That’s extremely fast! Let’s check out their lending approval process.
00:09:59

10. Connect with your
MPESA account
MPESA, is a popular
mobile money service
used to store & transfer
money as easy as
sending an SMS

11. Connect with your
MPESA account by
entering
Phone number

12. Connect with your
MPESA account by
entering
Phone number
PIN number

13. KYC* is already done! Registering through the Mpesa account makes things
easy.
00:08:59
* Wikipedia, KYC (Know your customer)
https://en.wikipedia.org/wiki/Know_your_customer

14. Welcome to Tala. I’m Steve and I am here to help you get started. Tala
requires a permission, so you can quickly apply for a loan.
Steve from Tala
Tala allows one account per person which is linked to your device. Tala
uses access to your phone to secure your account. Tala will never send
or receive calls from your device.
Answer a simple question in order to secure your account
CONTINUE

15. Welcome to Tala. I’m Steve and I am here to help you get started. Tala
requires a permission, so you can quickly apply for a loan.
Steve from Tala
Tala allows one account per person which is linked to your device. Tala
uses access to your phone to secure your account. Tala will never send
or receive calls from your device.
Answer a simple question in order to secure your account
CONTINUE
ALLOW TALA to make and
manage phone calls?
DENY ALLOW

16. You are eligible! Allowing phone data access brings you closer to your goal.
00:08:29

17. 1 2 3
Press “Apply now”, answer up to 8 questions, review and continue

18. Now checking your answers against data collected on your phone.

19. Now checking your answers against data collected on your phone.

20. Now checking your answers against data collected on your phone.

21. Congrats! Loan is
already approved.
Accept offer
Choose when to repay,
Confirm loan terms

22. Congrats! Loan is
already approved.
Accept offer
Choose when to repay,
Confirm loan terms
Dynamic pricing. Flexible
interest rate based on
chosen loan amount and
repayment plan

23. Your money is on
its way!
Check out
Your Mpesa account

24. Your money is on
its way!
Check out
Your Mpesa account
And SMS notifications (L) Congratulations Alex. Your Tala
loan has been approved. Ksh
24,000.00 have just been sent to
your Mpesa account
(C) Ksh 24,000.00 deposited by
Tala app on 14-02-19 at 16:05
transaction BX-9345. Your new
Mpesa balance is Ksh 30,000.00
16:02:54
16:02:56

25. Fast &
secure
KYC
Data
eligibility
Dynamic
pricing
Smooth
Payment
Tala, end to end lending best practices:

26. Fast &
secure KYC
Data
eligibility
Dynamic
pricing
Smooth
Payment
Tala, end to end lending best practices:

27. Fast &
secure KYC
Data
eligibility
Dynamic
pricing
Smooth
Payment
Tala, end to end lending best practices:

28. Fast &
secure KYC
Data
eligibility
Dynamic
pricing
Smooth
Payment
Tala, end to end lending best practices:

29. That’s how you distribute a new loan in less than 10 minutes.

30. Thank You
Need help or want to talk about your loan product strategy?
@aalkg
alexandre.gantin@gmail.com
Alexandre Gantin
@aalkg