Gulp is a task runner and automation tool for JavaScript projects. It uses plugins and streams to automate repetitive tasks like concatenating, minifying, and optimizing files. Gulp tasks can be used to preprocess files with Sass, Less, and CoffeeScript, optimize images and assets, run tests, and watch for file changes to trigger builds or browser reloads. Plugins are installed via npm and used in gulpfiles to extend Gulp's capabilities. Common plugins preprocess CSS and JS, minify files, optimize images, and add browser syncing.