As the world changes, it is more important than ever to use new technologies to keep up. Interactive Video is the answer. Videos engage viewers at a much higher rate than traditional channels - viewers are 95% more likely to remember a call to action after watching a video, and Video marketers have been proven to get 66% more qualified leads per year. Replacing printed materials with video can also achieve substantial cost savings by reducing print costs by up to 80%. Empower you teams to have hold meaningful, two-way and cost-effective conversations with each front-line doctor and healthcare professional remotely.

1. Interactive Video in
Pharmaceutical Marketing
Reconnect with Your Audience
Gerhard Heide | Global Director - Market Strategy
Keith Wright | Senior Product Manager

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3. Pharmaceutical
Marketing in the
UK
Generics
swamping the
market, new
promotion
models
CCG structure,
prescriber
relationships
No DTC
advertising for
prescription
medicine
Regional brand
awareness,
consistency/Code
compliance
“Pharma will have to provide
more support for the medical
education programmes […] to
help doctors keep abreast of the
latest medical developments.”
- PWC, April 2020

4. “93% of Senior Management
say great customer experience
is critical to their success.”
“CX Goes Mainstream” – UserTesting, Feb 2018
”70% of CX initiatives are not
successful… undifferentiated,
unclear ROI.”
“An Inconvenient Truth” – CustomerThink, Feb 2018
“Customers expect better, more
personalized experiences.”
“Elevating the Customer Experience” – DMA, Winterberry
& Precisely – April 2018
If a picture paints a
thousand words,
then 1 minute of
video is worth
3.6 million words!
- at 60 frames per second
By 2022 video will account for
82% of all internet traffic across
all devices.
– Cisco
97% of marketers say that videos
help customers understand
products and offers better than
any other medium.
– Hubspot
90% of consumers claim that
video will help and influence
them in making a purchasing
decision.
– Social Media Today

5. Redefine the video experience by evolving to
video that interacts
Traditional
Video
Everyone sees the
same thing
Personalized
Video
Each viewer sees their
own video
Interactive Personalized Video
Each viewer charts
their own unique video
experience.

6. EngageOne Video – Measurable ROI
Those using the EngageOne Video platform to communicate with their customers are seeing impressive results in a
variety of industry verticals and use cases.
12% increase in retention
among customers who have
viewed their videos.
84% of customers said they
better understand our services
after seeing their videos.
74% of customers feel that we
care about them.
55% of viewers contacted us
after watching their
personalised videos.
76% of customers were highly
engaged with our message for
over 4 minutes.
6x Return on Investment within
the first 6 months.

7. Example – Large Healthcare provider in Latam
• In 2015, Women’s Health division had 300 reps to
visit 13,000 doctors, plus 17,000 other healthcare
professionals
• Reduced to 200, while sales targets increased
30%
• Cost per visit between U$50 to U$100.
• Enablement and continuous training with
elevated costs
Interactive video for virtual visit
• Gender / Language dynamic
• Request samples with control
• Link to Community portal
• More than 30,000 virtual visits in 24 months;
• Average of 6min in each virtual visit, versus 3min in-person
• Extended reach to 10,000 additional doctors
• Increased prescriptions by 45%;
• Expansion to cardiology with more than 50,000 doctors

8. Discussion and
QA