Two young entrepreneurs founded Route2shop on one fine evening during a high tea conversation with the realization of persistent gap in access to the high quality and emerging global brands to Indian customers. The name Route2shop was coined to address this intricate thought with a simplified name.

1. Take Time Out For Your Beauty With Us...

2. Contents
Intro
Founders
R2S Story
Evolution of Logos
Funding
Acquisitions
Why Route2shop?
Order Lifecycle

3. Intro
Two young entrepreneurs founded Route2shop on one fine evening during a
high tea conversation with the realization of persistent gap in access to the
high quality and emerging global brands to Indian customers. The name
Route2shop was coined to address this intricate thought with a simplified
name.
Route2shop is the youth-driven online curator that aims to bring the price
revolution and globally handpicked products and brands based on experts’
opinion and rigorous client preference analysis. The initial categories
targeted are the daily need consumer products like beauty and personal
care, food, homecare.
We have effectively laid our processes and functions on the basic principles
of product genuineness, secured payment gateways, best prices and unique
customer experience.

4. Founders
Mr.Jitendra Kumar Saxena

5. About Founders
Jitendra Kumar Saxena
MD and Founder
JK Saxena spent his early years in Bareilly and Budaun. He
graduated from Bareilly College, Bareilly. He started his
venture as Himalaya Group of Companies in 2010.
As a MD, JK Saxena oversees all the customer facing
activities of the company ranging from technology to
marketing. He is also in charge of Route2shop’s corporate
divisions which include the finance and legal departments.
An avid gaming enthusiast, JK Saxena likes to spend most of
his free time in doing social work.

6. About Directors
Hrishi Gupta
Director
Born and raised in Bareilly, Hrishi went on to get a degree in
Master from Noida Business School. He had a brief stint at Primary
Module before taking the entrepreneurial plunge with Route2shop.
At Route2shop, Hrishi oversees all operational activities that come
into play from the time the customer places an order till the time
of delivery and technical updating. This spans across divisions like
warehousing, logistics and customer support.
A big fan of Sachin Tendulkar as well as Dhiru Bhai Ambani, Hrishi
is also passionate about Business Plan and Entrepreneurship.

7. Route2shop Story
Route2shop,was established by Mr.JK Saxena and Mr.Hrishi Gupta
whos was working with an IT company before coming to R2S and
started their own company.
Initially they used word of mouth strategy to popularize their
company’s existence.
Hrishi started this company under the guidance of JK Saxena
and got more results from market in the initial stages.
Then we targeted the maximum no. of consumers through yhe
strategy of digital marketing.

8. Evolution of Logos

9. Funding
Initially funded by the JK Saxena himself from his already
ongoing venture Himalaya Corporation Limited with 50
Lakhs(INR).
We are seeking to add on more funding through the investors
from banking segment.

10. Screenshot..

11. Why Route2shop?
Authenticity
Maximum Discounts
Exclusive Brands
Best Customer Service
In-house Inventory Maintenance
Quality Check Department
More Varieties
24*7 Customer Support
E-mailed customer receipt
Save and secure Payment Gateway
User Friendly App
Exciting Offers
Availability of Products

12. Why Route2shop?
Payment
cash on delivery.,..
auto redirection to banking site...
Inventory...
Not like only when an order is placed they get the product.The
products are all there in the godown. When u order u get it
after the specified number of days. Strictly abide by “never
promise something that u don't have” rule.

13. Contd..

14. Order Lifecycle
Attract users to the site
 Family, Friends, SEO, SEM,WoM, Brand Building
Provide selection
Make it easy to Find & Discover products
Provide details to evaluate a product
 Description, Specifications, UGC
 Price well
 Have to be competitive to the most obvious options
 Provide convenient payment options
 Online, COD
 Confirm payment

15. Order Lifecycle(contd)
Get the item
 Procure from (Just-ininventory house-time) (Supplier selection)
Keep Inventory (Inventory Prediction, Planning)
Clean & Check for sanity
 Pages missing, MRP printed lesser than told to you
Pack the item
 Tamper proof, weather proof, breakage proof
Select courier & hand-over
 Courier performances vary across regions a LOT
Get tracking id & communicate to customer
 Follow-up for timely delivery
Take care of returns (faulty product/user changes their mind)
Minimize returns

16. This is Dhanda
No glamour – this is dhanda and very traditional at that.
Your competition is with Sadar Bazar, Malls and Chandni Chowk.
Dealing with suppliers:
> Signing agreements with Dealers and Companies
> getting them to share data feeds
> getting them to fulfil your orders
Dealing with Payment Gateways
Setting up & operating large warehouses
Dealing with Couriers
People may not be as forthright & honest

17. Shop Now and Know More….
www.route2shop.com