TagItWine system based on H2020 TagItSmart technology: A blockchain enabled solution for counterfeit prevention in wine industry
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Presented at the BMI Conference, October 3-5, 2018, Tivat, Montenegro. The theme for the conference was "Blockchain: the New Architecture of the World"
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TagItWine pilot system implemented in the context of H2020 TagItSmart project
The document summarizes a pilot project called TagItWine that was implemented using smart tags and blockchain technology to address the problem of counterfeiting in the wine industry. The project was done in the context of the H2020 TagItSmart project and involved a partnership between the University of Donja Gorica and a wine company. The pilot used dual-state NFC tags with photochromic ink and QR codes to allow product authentication and tracking via a cloud-based system and human sensor network.
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TagItWine pilot system implemented in the context of H2020 TagItSmart project
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- 1. TagItWine system based on H2020 TagItSmart technology A blockchain enabled solution for counterfeit prevention in wine industry Tomo Popović University of Donja Gorica Porto Montenegro, October 5, 2018
- 4. 4 Project Highlights Realized by University of Donja Gorica Done in context of TagItSmart technology (H2020 project) Partnership with company “13. jul Plantaže” Collaboration with with DunavNET, Durst, VTT Smart Tags Internet of Things, Cloud, Mobile apps, Blockchain
- 5. 5 Problem Brand protection and counterfeit prevention Real problem, big challenges Examples of fake wine labels (Source: “13. jul Plantaže”)
- 8. 8 The Use of Smart Tags QR code + a letter print in photochromic ink Each product has a “digital twin” in virtual world Tag information combined with user input Intelligent heuristics on the Cloud Inactive State Active State
- 9. 9
- 10. 10 Human Sensor Network Product state via user input “funneling”
- 11. 11 Cloud Smart Tag validation Pattern recognition support (letters) Match verification QR code vs. functional ink print Seamless product status/state tracking Authentification using advanced heuristics The use of Blockchain distributed database Additional functions (data collection, e-card)
- 12. 12 Towards the Use of Blockchain OriginTrail DLT-Tags from UNI-ZG
- 13. 13 Challenges Potential challenges for blockchain: – Transaction speed, performance – Lack of standardization, interoperability – Infrastructure implementation – Supportive regulation – Lack of skillful work force – ...
- 14. 14 Benefits Potential benefits for blockchain: – Risk reduction, product tracking – Optimization, supply chain real-time information – Integrity, supply management management – Transparency, disintermediation (no middle man) – ...
- 15. 15 Approach Considerations Use Case approach: – Benefits to the purpose – Clear value addition – Starting with proof of concept System integration: – Simple API – Encapsulation model – Tools/Infrastructure selection Source: Googrich et al. (2013) Data Structures and Algorithms
- 16. 16 Thank you Questions? Discussion? Also, be part of TagItWine pilot, please scan to experience: