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DEMAND PLANING
Get the basics in
place
June 9th 2016
GSK – Consumer Health
IBP - Overview
High Level – we should be familiar with the basic processes
S&OP
Portfolio
Review
Demand
Review
Supply
Review
Reconciliation
IBP - Tactical
Rarely do we discuss the tactical – ‘the how’
S&OP
Portfolio
Review
Demand
Review
Supply Review
Reconciliation
Tactical Demand
Planning
Suggested Process
WD -20
to - 12
WD -10
to -5
WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17
FC70S&OPFC
DUE
System
Deadline
Demand
Reviews
Brand
Forecast
Alignment
Next
Slide
Next
Slide
Inventory
Review
Controller
Reviews
Demand
Review
DRM
PMR
Promo
Account
Clinic
Weekly
Forecast
Review
Friday & Monday every week
Overview – collection of meetings and reviews – Pre DRM
WD -20
to - 12
WD -10
to -5
WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17
FC70S&OPFC
DUE
System
Deadline
Demand
Reviews
Demand
Review
Meeting Objectives Outputs
Demand
Reviews
• To have the most accurate
forecast possible.
• Embedding the customer
and variant segmentation
models; introduction of stat
forecasting models to drive
greater levels of accuracy.
• The system based forecast
will become the numbers
that are reported at DRM
and S&OP.
• Shared understanding of
Customer performance.
• Jointly built base forecast.
• Understanding of necessary
subsequent actions.
• Key actions agreed and
recorded for use in
Controller Reviews.
• Supply Forecast
• Fully validated base
forecast.
Suggested Process
Demand Reviews
WD -20
to - 12
WD -10
to -5
WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17
FC70S&OPFC
DUE
System
Deadline
Demand
Reviews
Controller
Reviews
Demand
Review
Meeting Objectives Outputs
Controller
Review
• Full understanding of
Sales performance
and forecast Broken
down by category and
brand within a retailer.
• Inputs from a supply
perspective as well as
analysis of all Risks
and Opps to
determine and finalise
a robust forward
position
• Shared understanding
of performance and
forward forecast
including drivers,
drainers, risks & opps.
• Promotional
performance reviews
and promotional
calendar review
• Key actions to drive
performance
• Validated forecast
Suggested Process
Overview – collection of meetings and reviews – Pre DRM
WD -20
to - 12
WD -10
to -5
WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17
FC70S&OPFC
DUE
System
Deadline
Demand
Reviews
Inventory
Review
Controller
Reviews
Demand
Review
Meeting Objectives Outputs
Inventory
Review
• Identify stock
to be sold
from surplus,
residual,
overstock
• Plan 3
months out
and feed
opps into
DRM
• Agree list of
sell through
materials
• 3 months
view of stock
to be sold to
input into
DRM
Suggested Process
Overview – collection of meetings and reviews – Pre DRM
WD -20
to - 12
WD -10
to -5
WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17
FC70S&OPFC
DUE
System
Deadline
Demand
Reviews
Brand
Forecast
Alignment
Inventory
Review
Controller
Reviews
Demand
Review
Meeting Objectives Outputs
Brand Forecast
Alignment
(BFA)
• Brand lens performance review,
focusing on prior month, rolling
3 months and full year number
keeping in line with the
brand/customers prioritisation.
• Align of forecast to be taken to
DRM
• Shared & aligned understanding
of Business performance and
forward forecast including
drivers/drainers, risks & opps,
between Sales and Marketing.
• Identify gap to plan and R&Os
to be explored ahead of DRM
Suggested Process
Overview – collection of meetings and reviews – Pre DRM
WD -20
to - 12
WD -10
to -5
WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17
FC70S&OPFC
DUE
System
Deadline
Demand
Reviews
Brand
Forecast
Alignment
Inventory
Review
Controller
Reviews
Demand
Review
DRM
Meeting Objectives Outputs
Demand Review
Meeting
(DRM)
• DRM- Alignment of
Category/Brand FY forecast
from (Volume, Sales, G2N, GP,
BC) and identify any gaps to
plan and agree actions to close
• Drivers/drainers, risks & opps.
• Key actions in place to close
gaps in plan
• Validated capacity and demand
plan
• Validated forecast (18-24
months)
Suggested Process
Overview – collection of meetings and reviews – Pre DRM
WD -20
to - 12
WD -10
to -5
WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17
FC70S&OPFC
DUE
System
Deadline
Demand
Reviews
Brand
Forecast
Alignment
Inventory
Review
Controller
Reviews
Demand
Review
PMR
Meeting Objectives Outputs
Portfolio Review
Meeting
(PMR)
• PMR - Alignment of Marketing,
Supply & Sales to approve the
right course correcting activity to
deliver the in year NPI targets
and generate initiatives that will
deliver the next years target
• Portfolio Optimisation
• Innovation
Suggested Process
Overview – collection of meetings and reviews – Pre DRM
WD -20
to - 12
WD -10
to -5
WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17
FC70S&OPFC
DUE
System
Deadline
Demand
Reviews
Brand
Forecast
Alignment
Inventory
Review
Controller
Reviews
Demand
Review
Promo
Activity
Meeting Objectives Outputs
Promotional
Activities
• Alignment of Marketing & Sales
to approve the right course
correcting activity to deliver the
in year targets and generate
initiatives that will deliver the
next years target
• Signed off promotional and
• listing opportunities
Suggested Process
Overview – collection of meetings and reviews – Pre DRM
WD -20
to - 12
WD -10
to -5
WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17
FC70S&OPFC
DUE
System
Deadline
Demand
Reviews
Brand
Forecast
Alignment
Next
Slide
Next
Slide
Inventory
Review
Controller
Reviews
Demand
Review
DRM
PMR
Promo
Account
Clinic
Meeting Objectives Outputs
Account Clinics
• To gain greater alignment,
visibility and understanding of
the plans across all accounts
and support for incremental
opportunities to close any gap
• Shared understanding of Business
performance and forward forecast
including drivers/drainers, risks &
opps.
• Key actions to feed into next
cycle
Suggested Process
Overview – collection of meetings and reviews – Pre DRM
WD -20
to - 12
WD -10
to -5
WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17
FC70S&OPFC
DUE
System
Deadline
Demand
Reviews
ACT
Next
Slide
Next
Slide
Meeting Objectives Outputs
Weekly Forecast
Alignment
(WFR)
• To gain alignment, visibility
and understanding of the
month actual vs forecast
• Shared understanding of any risk
to month number
• Key actions to drive
performance to hit plan for the
month
Weekly
Forecast
Review
Friday or Monday every week
Suggested Process
Overview – collection of meetings and reviews – Pre DRM

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Demand Planning Basics

  • 1. DEMAND PLANING Get the basics in place June 9th 2016
  • 3. IBP - Overview High Level – we should be familiar with the basic processes S&OP Portfolio Review Demand Review Supply Review Reconciliation
  • 4. IBP - Tactical Rarely do we discuss the tactical – ‘the how’ S&OP Portfolio Review Demand Review Supply Review Reconciliation Tactical Demand Planning
  • 5. Suggested Process WD -20 to - 12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Brand Forecast Alignment Next Slide Next Slide Inventory Review Controller Reviews Demand Review DRM PMR Promo Account Clinic Weekly Forecast Review Friday & Monday every week Overview – collection of meetings and reviews – Pre DRM
  • 6. WD -20 to - 12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Demand Review Meeting Objectives Outputs Demand Reviews • To have the most accurate forecast possible. • Embedding the customer and variant segmentation models; introduction of stat forecasting models to drive greater levels of accuracy. • The system based forecast will become the numbers that are reported at DRM and S&OP. • Shared understanding of Customer performance. • Jointly built base forecast. • Understanding of necessary subsequent actions. • Key actions agreed and recorded for use in Controller Reviews. • Supply Forecast • Fully validated base forecast. Suggested Process Demand Reviews
  • 7. WD -20 to - 12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Controller Reviews Demand Review Meeting Objectives Outputs Controller Review • Full understanding of Sales performance and forecast Broken down by category and brand within a retailer. • Inputs from a supply perspective as well as analysis of all Risks and Opps to determine and finalise a robust forward position • Shared understanding of performance and forward forecast including drivers, drainers, risks & opps. • Promotional performance reviews and promotional calendar review • Key actions to drive performance • Validated forecast Suggested Process Overview – collection of meetings and reviews – Pre DRM
  • 8. WD -20 to - 12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Inventory Review Controller Reviews Demand Review Meeting Objectives Outputs Inventory Review • Identify stock to be sold from surplus, residual, overstock • Plan 3 months out and feed opps into DRM • Agree list of sell through materials • 3 months view of stock to be sold to input into DRM Suggested Process Overview – collection of meetings and reviews – Pre DRM
  • 9. WD -20 to - 12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Brand Forecast Alignment Inventory Review Controller Reviews Demand Review Meeting Objectives Outputs Brand Forecast Alignment (BFA) • Brand lens performance review, focusing on prior month, rolling 3 months and full year number keeping in line with the brand/customers prioritisation. • Align of forecast to be taken to DRM • Shared & aligned understanding of Business performance and forward forecast including drivers/drainers, risks & opps, between Sales and Marketing. • Identify gap to plan and R&Os to be explored ahead of DRM Suggested Process Overview – collection of meetings and reviews – Pre DRM
  • 10. WD -20 to - 12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Brand Forecast Alignment Inventory Review Controller Reviews Demand Review DRM Meeting Objectives Outputs Demand Review Meeting (DRM) • DRM- Alignment of Category/Brand FY forecast from (Volume, Sales, G2N, GP, BC) and identify any gaps to plan and agree actions to close • Drivers/drainers, risks & opps. • Key actions in place to close gaps in plan • Validated capacity and demand plan • Validated forecast (18-24 months) Suggested Process Overview – collection of meetings and reviews – Pre DRM
  • 11. WD -20 to - 12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Brand Forecast Alignment Inventory Review Controller Reviews Demand Review PMR Meeting Objectives Outputs Portfolio Review Meeting (PMR) • PMR - Alignment of Marketing, Supply & Sales to approve the right course correcting activity to deliver the in year NPI targets and generate initiatives that will deliver the next years target • Portfolio Optimisation • Innovation Suggested Process Overview – collection of meetings and reviews – Pre DRM
  • 12. WD -20 to - 12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Brand Forecast Alignment Inventory Review Controller Reviews Demand Review Promo Activity Meeting Objectives Outputs Promotional Activities • Alignment of Marketing & Sales to approve the right course correcting activity to deliver the in year targets and generate initiatives that will deliver the next years target • Signed off promotional and • listing opportunities Suggested Process Overview – collection of meetings and reviews – Pre DRM
  • 13. WD -20 to - 12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews Brand Forecast Alignment Next Slide Next Slide Inventory Review Controller Reviews Demand Review DRM PMR Promo Account Clinic Meeting Objectives Outputs Account Clinics • To gain greater alignment, visibility and understanding of the plans across all accounts and support for incremental opportunities to close any gap • Shared understanding of Business performance and forward forecast including drivers/drainers, risks & opps. • Key actions to feed into next cycle Suggested Process Overview – collection of meetings and reviews – Pre DRM
  • 14. WD -20 to - 12 WD -10 to -5 WD -4 WD 5 WD 6 WD 9 WD 12 WD 13 WD 17 FC70S&OPFC DUE System Deadline Demand Reviews ACT Next Slide Next Slide Meeting Objectives Outputs Weekly Forecast Alignment (WFR) • To gain alignment, visibility and understanding of the month actual vs forecast • Shared understanding of any risk to month number • Key actions to drive performance to hit plan for the month Weekly Forecast Review Friday or Monday every week Suggested Process Overview – collection of meetings and reviews – Pre DRM