This document discusses loyalty card analytics solutions from TABS LCATM. It highlights that ExtraCare is the largest loyalty program in the US with over 68 million cardholders. TABS LCATM offers an integrated reporting suite that analyzes over 20 ExtraCare reports to provide complete shopper insights. Their solution delivers actionable insights through experienced consultants and pre-built Excel dashboards to help grow sales. TABS LCATM provides various report suite and custom analytic options for clients.

1. TABS LCA™
Loyalty Card Analytics

2. THE FACTS:
 ExtraCare is the LARGEST loyalty program in the country!
 68.8+ Million cardholders in 44 States, Washington DC and Puerto Rico!
 60% of HHs in US have an active ExtraCare Card!
 75% of the US Population lives within 3 miles of a CVS/pharmacy location!
THE CHALLENGES:
 Over 20+ ExtraCare Reports…..WHERE do you Start? HOW do you manage?
 Reports can take days to run…..NO TIME for Analytical Insights/Strategy
 NO Multiple Report Integration……NO EASY WAY to extract a complete answer
LOW ROI FROM EXTRA CARE INVESTMENT
THE SOLUTION:
TABS LCA – DELIVERING ACTIONABLE INSIGHTS TO GROW YOUR SALES!
 Experienced Consultants…..Extensive experience in ExtraCare/On-Going Support
 Report Integration..... Complete Consumer Overview
 Report Suite……Shopper Insights……ZERO Time wasted on report generation
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3. TABS LCA™
STOP spending 90% your time searching
ADVANTAGE
20+ CVS ExtraCare Reports
 Shopper Consultants to train and address NO SINGLE REPORT PROVIDES
ALL your Shopper Needs! ONE COMPLETE ANSWER!!
 Integration of multiple ExtraCare Reports
in a Single VIEW
 Clear and consistent measure set using RPT
RPT A
universal consumer language B
 TABS Advanced shopper measures for RPT
balanced/actionable insights C
 Report Suite delivered in ready to use
Excel® dashboards
 Strategy development/presentation by
TABS Shopper Consultant
A+B+C =
START spending 90% of your time executing w/COMPLETE Shopper Insights!
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4. TABS LCA™ – Report Suite
SHOPPER  1 Page of KPI’s (Key Performance Indicators) across ALL the KEY TABS
LCA™ Report Suite’s TOP Metrics
KPI  Your Roadmap for Developing YOUR BRAND’S SHOPPER STRATEGY!
 4 Reports providing a FULL Shopper Profile of your Brand
SHOPPER  Reports: Promo Profile, Demo Profile, Top Decile Profile and Affinity
PROFILE Profile
 6 Reports Covering ALL KEY Purchase Metrics
 Category Total and FULL COMP BRAND drill down
PURCHASE  Reports: Growth Summary, $ Share & Loyalty, Repeat & Exclusivity,
Purchase Decomposition, FS Basket Contribution, Source Of Growth
 Single Week view across 52 weeks
 Integration of Promo Calendar/Promo Vehicle/Offer
PROMO  Key measures covering Spending/Trips w/FS Basket comparisons
 # Units purchased breakdown by transaction for identifying Trip Types
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5. SHOPPER KPI Road Map….To Develop You Brand’s Shopper Strategy
ALL Shopper Metrics on 1 page
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6. SHOPPER PROFILE TOP DECILE PROFILE
Speak the CVS Language!
Understand how your Brand ranks within CVS’ TOP $ DECILES
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7. SHOPPER PROFILE PROMO PROFILE
Develop Promo Strategy
Understand How sensitive YOUR shoppers are to ALL Promotions
Increase/Decrease your # of promotions
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8. SHOPPER PROFILE DEMO PROFILE
Develop Targeted Marketing Events
Know WHO your CVS Shopper is
Compare to CVS’ Shopper
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9. SHOPPER PROFILE AFFINITY PROFILE
Develop Cross Promotional/Merchandising Strategy
Know what else is in the Basket when YOUR BRAND is purchased
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10. PURCHASE GROWTH SUMMARY
ALL Purchase Growth Metrics on 1 Page
%/Pt Chg YAGO: Benchmark Your Brand to ALL Comp Brands & Category
FS Trips Per
# Buyers $ Sales $ Per Buyer Trips Per Buyer $ Per Trip FS $ Per Buyer Buyer FS $ Per Trip
$ Share 0.6
26.8%
$ Loyalty -0.7 14.5%
12.2%
10.7% 9.7%
8.6%
5.7% 6.1%
4.0% 3.9%
2.1% 1.9% 1.6% 2.3% 2.3%
% Repeat -0.7
-0.4%
$ Share $ Loyalty % Repeat
TL-CATEGORY YOUR BRAND
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11. PURCHASE SHARE & LOYALTY
Evaluate/Benchmark YOUR BRAND’S
$ Share of the Category vs. It’s $ Share of Wallet
$ Share COMP
$ Loyalty
BRAND 1
ALL OTHER 14% 29%
34% 26% 27% 27%
COMP 21%
BRAND 2 19% 20%
13%
YOUR
BRAND 4%
COMP
COMP BRAND 3
BRAND 6 4% 13%
COMP
COMP BRAND 4 COMP COMP COMP COMP COMP COMP YOUR
BRAND 5 7% 12% BRAND 1 BRAND 2 BRAND 3 BRAND 4 BRAND 5 BRAND 6 BRAND
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12. PURCHASE REPEAT & EXCLUSIVITY
Evaluate/Benchmark YOUR BRAND’S
Repeat Rate vs. It’s Exclusivity Rate
% Repeat % Exclusivity
16% 17%
31% 30% 31%
29% 14% 15%
27% 13%
25%
23%
11%
10%
COMP COMP COMP COMP COMP COMP YOUR COMP COMP COMP COMP COMP COMP YOUR
BRAND 1 BRAND 2 BRAND 3 BRAND 4 BRAND 5 BRAND 6 BRAND BRAND 1 BRAND 2 BRAND 3 BRAND 4 BRAND 5 BRAND 6 BRAND
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13. PURCHASE PURCHASE DECOMPOSITION
Evaluate/Benchmark what is driving YOUR BRAND’S growth
Based on Spending & Trip Rates
COMP BRAND 1 COMP BRAND 2 COMP BRAND 3 COMP BRAND 4 COMP BRAND 5 COMP BRAND 6 YOUR BRAND
$ Per
$20.50 $18.10 $16.80 $18.60
Buyer $15.90 $11.70 $15.70
Trips Per 1.6 1.6 1.7 1.6 1.5 1.5
1.4
Buyer
$ Per $9.78
$12.72 $10.93 $10.73 $8.40 $10.66 $12.06
Trip
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14. PURCHASE FS BASKET CONTRIBUTION
Evaluate/Benchmark how valuable YOUR SHOPPER is to CVS
Based on $’s and Trips at CVS’ Front Store
COMP BRAND 1 COMP BRAND 2 COMP BRAND 3 COMP BRAND 4 COMP BRAND 5 COMP BRAND 6 YOUR BRAND
FS $ Per $555 $601 $598 $585 $602 $694 $696
Buyer
FS Trips 34.5
28.1 28.9 30.1 29.3 30.2 32.8
Per
Buyer
FS $ Per $19.79 $20.79 $19.88 $19.93 $19.92
$21.18 $20.19
Trip
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15. PURCHASE SOURCE OF GROWTH
Develop strategy by understanding
YOUR BRAND’s
ATTRITION RATE
&
RETENTION RATE
Measure your growth by distinguishing
RETAINED vs. NEW Buyer Contribution
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16. PROMO
Increase your ROI on Promotions based on SHOPPER TRIP patterns
Measure YOUR BRAND’s Shopper Promotional Impact across 52 single weeks
Develop Shopper Based Promotional Calendar
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17. TABS LCA™ – Report Suite Options
ALL Pricing is Based on 1 Category
Multi-Category Discounts Available
Quarterly Updates aligned to any calendar
 Training on CVS ExtraCare/TABS LCA Reports
REPORT SUITE  On-Going Support
 Access to ALL TABS LCA Reports
+  Strategy development/presentation by TABS Shopper Consultant
CONSULTING
 UPDATED: QUARTERLY
REPORT SUITE  Training on CVS ExtraCare/TABS LCA Reports
 On-Going Support
 Access to ALL TABS LCA Reports
ONLY
 UPDATED: QUARTERLY
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18. TABS LCA™ – Custom Analytics
Pricing will be scoped out on a per project basis
 Data Integration – Syndicated Consumer/POS/PROFIT Data
 New Product – Weekly Trial & Repeat Monitoring/Benchmarking
 Assortment/Pricing – SKU level purchase report
 Store Segmentation - Development and Reporting
 Shopper Segmentation – Development and Reporting
 Daily Purchase Patterns – Single Day purchasing patterns
 Regional/Ethnic – CVS Ad Region/Custom Ethnic geography reporting
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