Tablet hotels 1
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Tablet Hotels was founded in 2000 to put ease, romance, and glamour back into travel. They anonymously evaluate hotels and only include those that make guests happy. Reviews come only from real guests. Tablet uses social media like Facebook and Twitter along with their website to communicate with customers and share information like hotel reviews, news, and destination guides to influence customers' travel decisions.
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Business6 Unit 1 The Hospitality & Tourism8 Un.docx
Business
6 Unit 1 The Hospitality & Tourism
8 Unit 1 The Hospitality & Tourism Business
The World of Hospitality & Tourism
Business
6
Unit 1 The Hospitality & Tourism
3 Unit 1 The Hospitality & Tourism Business
AS YOU READ ,..
YOU WILL LEARN
· To describe the hospitality and tourism industries.
· To identify the segments of the hospitality and tourism industries.
· To define service as a product.
· To explain the importance of service to the hospitality and tourism industries.
WHY IT'S IMPORTANT By identifying and understanding the nature and variety of these industries, businesses and marketers function more effectively.
KEY TERMS
· hospitality industry
· bed-and-breakfasts (B&Bs)
· tourism industry
· service
· variables
· perishability
· intangibility
· changeability
PREDICT
What might the hospitality industry have in common with the tourism industry?
hospitality industry a group of businesses composed of establishments related to lodging and food-service management
The Importance of Hospitality & Tourism
H
ospitality and tourism are two of the fastest-growing and most exciting industries in the world today. They encompass more than 15 related businesses, including lodging, food service, transportation vendors, and tour operators. These industries employ more than 8 million people who earn more than $165 billion in wages and salaries. Annually, hospitality and tourism generate in excess of $525 billion in sales. In the United States, the tourism industry is the third-largest retail industry behind automotive and food stores, and it is our nation's largest service-export industry. One out of every seven Americans is employed either directly or indirectly because of visitors traveling to and within the United States. Opportunities are endless for well-prepared and motivated individuals who want a challenging, fast-paced future in hospitality and tourism.
Industry Segments
F
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Hospitality Industry
Traditionally, the hospitality industry is a group of businesses composed of establishments related to lodging and food-service management. These businesses include hotels, motels, inns, and bed-and-breakfasts (B&Bs), or small unique inns that offer a full breakfast with a night's stay, as well as casinos, restaurants, catering companies, hospitals, schools, and many other facilities.
Tourism industry
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The document discusses how hotels can use social media, location-based services, and mobile technologies (Social Local Mobile or SoLoMo) to market to customers. It provides examples of how the Ritz-Carlton and NH Hotels have successfully used platforms like Foursquare and Instagram in their marketing strategies. The Ritz-Carlton launched a unique concierge service on Foursquare to provide travel tips to guests, while NH Hotels held a photo contest on Instagram around their "Wake Up" theme. However, the document notes that while these strategies engage customers, the Ritz-Carlton may be missing out on some audiences and NH Hotels could better promote staying at their hotels.
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Westin Hotel uses mobile apps and social media to engage with customers and help them explore destinations. The app provides a digital concierge, allows customers to check their loyalty points and reservations, and identifies popular local areas through a "What's Popular Right Now" Facebook application. Westin also partners with travel sites to share insider recommendations from local readers to improve the customer experience.
Marriott's mobile app
The mobile app allows users to search and book hotels, check in and out using their phone, unlock their hotel room with their phone, submit service requests, and access their account details. It provides features like mobile key, mobile check-in, ability to submit requests, and view account information. Users can search for hotels by location, name, or points of interest and book same day. They can also save favorite hotels and room preferences.
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Marriott and Shangri-La hotels provide smartphone and mobile apps to enhance the guest experience. The apps allow guests to book rooms, check-in and out remotely, access loyalty accounts, and request services from an e-concierge. They can use their smartphone as a mobile room key for contactless entry and in-room services like dining. The mobile apps empower guests with self-service options and convenience before, during and after their stay.
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The "Hotels Near Me" app allows users to find nearby hotels on their mobile device by using their location services or searching by location. The app displays a list of the nearest hotels with user reviews, and users can book a room directly through the app, sometimes receiving special rates. It functions as a GPS hotel finder that offers on-the-go booking capabilities exclusively through the mobile application.
Présentation1
Innovations - customer pre-stay, in destination, post stay:
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The document compares the mobile applications of Hilton and Louvre hotels. Hilton's app allows users to instantly book or change reservations, use eCheckin, view HHonors reward reservations, access hotel specials, integrate with GPS services and maps, and customize room requests. Louvre's app books or changes reservations for some brands, locates the nearest hotel, integrates with GPS and maps, reserves rooms in 2 clicks without account creation, and adds hotels to favorites.
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This document discusses the digital IQ of different hotel groups. It notes that W hotels have an interactive, attractive website that promotes events and offers a concierge service, mobile app, and music playlist. In contrast, Four Seasons has a more static website with less interactivity than competitors and consequently lacks communication. It also mentions that mobile apps can be tailored to different device screens and that modern booking engines allow social interaction, loyalty creation, and help clients find hotels suited to their interests through expertise, creating multitasking platforms.
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Hotels are increasingly using social media to market to and engage with customers. The document discusses how hotels can use platforms like Facebook, Twitter, YouTube, and blogs to provide travel information, offer discounts and promotions, run contests and giveaways, and respond to customer reviews to both attract new customers and build loyalty. It also provides examples of how major hotel brands like Marriott, Kimpton, InterContinental, and Wyndham are leveraging social media through tactics like video postcards, hashtag contests, and rewards for followers.
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This document provides a comprehensive guide to online marketing for hotels, resorts, and restaurants in 2020. It discusses the importance of digital marketing and having an online presence. It also outlines some key challenges independent hotel owners face, such as lack of resources, awareness of technology, budget constraints, and unwillingness to embrace technology. Additionally, it covers current market trends, developing a digital marketing strategy, types of travelers to target, areas of focus for hotel digital marketing including social media, content, email, messenger, and visual marketing.
Hotels Digital Marketing Trends June 2016 - DotComHotel Belgrade 6 June 2016
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This document discusses several digital marketing platforms and strategies for hotels, including Flip.To for boosting brand awareness, CheckMate for mobile check-in and feedback, and AirBnB for collaborative tourism. It also provides tips for how hotels can use social media to improve the guest experience through crowdsourcing feedback, offering rewards for sharing experiences, and building communities. Finally, it addresses both the benefits and potential issues regarding hotels' use of guest information from social media.
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Creating Unique Guest Experiences In 2019 And Beyond
Did you know at least 83% of customers expect relevant and personalized products and services to be offered to them? That means the future of hotel businesses hinges on hoteliers being innovative and creative enough to match these new demands. In this mini report, my guest contributors and I share insights that can help you take positive forward momentum.
Business6 Unit 1 The Hospitality & Tourism8 Un.docx
Business
6 Unit 1 The Hospitality & Tourism
8 Unit 1 The Hospitality & Tourism Business
The World of Hospitality & Tourism
Business
6
Unit 1 The Hospitality & Tourism
3 Unit 1 The Hospitality & Tourism Business
AS YOU READ ,..
YOU WILL LEARN
· To describe the hospitality and tourism industries.
· To identify the segments of the hospitality and tourism industries.
· To define service as a product.
· To explain the importance of service to the hospitality and tourism industries.
WHY IT'S IMPORTANT By identifying and understanding the nature and variety of these industries, businesses and marketers function more effectively.
KEY TERMS
· hospitality industry
· bed-and-breakfasts (B&Bs)
· tourism industry
· service
· variables
· perishability
· intangibility
· changeability
PREDICT
What might the hospitality industry have in common with the tourism industry?
hospitality industry a group of businesses composed of establishments related to lodging and food-service management
The Importance of Hospitality & Tourism
H
ospitality and tourism are two of the fastest-growing and most exciting industries in the world today. They encompass more than 15 related businesses, including lodging, food service, transportation vendors, and tour operators. These industries employ more than 8 million people who earn more than $165 billion in wages and salaries. Annually, hospitality and tourism generate in excess of $525 billion in sales. In the United States, the tourism industry is the third-largest retail industry behind automotive and food stores, and it is our nation's largest service-export industry. One out of every seven Americans is employed either directly or indirectly because of visitors traveling to and within the United States. Opportunities are endless for well-prepared and motivated individuals who want a challenging, fast-paced future in hospitality and tourism.
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Hospitality Industry
Traditionally, the hospitality industry is a group of businesses composed of establishments related to lodging and food-service management. These businesses include hotels, motels, inns, and bed-and-breakfasts (B&Bs), or small unique inns that offer a full breakfast with a night's stay, as well as casinos, restaurants, catering companies, hospitals, schools, and many other facilities.
Tourism industry
The tourism industry is a group of businesses that encompass travel/transportation vendors for air, rail, auto, cruise, and motor-coach travel, and promote travel and vacations. Destination marketing firms, such as tourism offices, convention and visitors' bureaus, and chambers of commerce, distribute information to travelers.
Other Providers
In addition, providers of recreational facilities and meeting-planning services are incl ...
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In 2014, they are looking at 14 trends they think it will drive travel industry and consumers this year and beyond. Design, user experience, data, and ease of travel will define travel trends in 2014, and the14 trends reflect that.
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At the start of 2014, we’re looking at 14 trends we think will drive travel industry and consumers this year and beyond. Design, user experience, data and ease of travel will define travel trends in 2014, and our 14 trends reflect that.
Hospitality
The document discusses strategies for businesses in the hospitality industry to be the first choice of customers. It recommends focusing on building an engaging website, using personalized messaging, mobile apps, gamification, videos, social media, virtual and augmented reality experiences. The goal is to attract and engage customers at every touchpoint and provide memorable experiences that keep them coming back.
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The Hospitality Industry encompasses a variety of services like hotels, food service, recreation, tourist destinations, events etc. The marketing revolves around customer experiences that you offer because there are not many tangible products to provide or showcase. This makes image building pivotal for your growth. With globalization, both business and leisure travel and stays have increased manifold. This multi-billion dollar industry has a large number of big and small players, and to stand out, you need to focus on brand recognition and relationship building. A majority of your customers search for hotels and resorts online. And hence the importance of a good social media presence, search presence and web presence in general. Your website, photo galleries, social profiles and online reviews all matter, and influence decision making.
Read More at http://pixelsutra.com/blog/hospitality-industry-be-the-first-choice-of-customers/
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Business6 Unit 1 The Hospitality & Tourism8 Un.docx
Business6 Unit 1 The Hospitality & Tourism8 Un.docx
Skift Report: 14 Global Trends That Will Define Travel in 2014
Skift Report: 14 Global Trends That Will Define Travel in 2014
Skift Report: 14 Global Trends That Will Define Travel in 2014
Skift Report: 14 Global Trends That Will Define Travel in 2014
HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERS
HOSPITALITY INDUSTRY: BE THE FIRST CHOICE OF CUSTOMERS
Tablet hotels 1
- 1. TABLET HOTELS CAROLINA DEPONGE GUILLAUME COUROT ALEXIS SANANIKONE
- 3. The story Tablet was founded in the year 2000 by Laurent Vernhes and Michael Davis. Tablet’s purpose is to put the ease, the romance, the glamour back in travel, from inspiration to confirmation. How it works Hotels are anonymously visited and evaluated by a team of experts, and they are only keep on the site if they are making the guests happy. Only real Tablet guests are allowed to submit reviews.
- 4. Digital IQ Concerning the digital IQ we can divided it in two points: The first point is social medias: Tablet hotel use several social network to communicate with their customers such as Google+, Facebook and Twitter. These social medias are a good ways for the customers to give their opinions, they can write some comments about the different hotels offered by the company.
- 5. The second point is the website, the main support used to find information, such as news, the best place chosen… The customer can also find the online magazine offered on the website. The weekly magazine is a support where customer can get information, it communicate the news of the company, it gives a description about the new places (country, hotels…) and the trends of travel.
- 6. INFLUENCE ON CUSTOMER DECISIONS JOURNEY The website offers a top 10 destinations in several categories, for example: hotels for couples, for the fitness fanatic hotels, hotels for local culture ... This needle travelers directly to their expectations and travel criteria.
- 7. INFLUENCE ON CUSTOMER DECISIONS JOURNEY The travel guide section also helps clients in their journey. Cities are presented with their interests And suggested activities are provided by users, which gives a confidence to the customer.