This document summarizes a presentation by Dan Murray on being data driven and using Tableau. Some key points from Murray's presentation include: the rapid growth of digital data and challenges of big data's volume, velocity, and variety; the importance of training, starting quickly with Tableau, and not doing what your boss asks; and strategies for deploying Tableau and getting your boss interested in data analytics. The presentation provides lessons from Murray's experience implementing Tableau and strategies for successful Tableau projects.

1. Dan Murray
Author
Tableau Zen Master
Director of BI Services, InterWorks
Chicago
January 29, 2016
Being Data Driven

2. What’s being data driven?

3. A Tableau
Zen Master

4. • First Tableau Success
• Tableau Demonstration
• Big Data & Keys to Success
• Getting Your Boss Interested
• Deployment strategies
Menu

5. 5
My first Tableau Project

6. Rapid Deployment
• Sales
• Inventory
• Accounts Receivable
• Accounts Payable
• Purchasing

7. Dimensionally-Conformed Spreadsheet

8. 8
Lessons Learned
• Start quickly
• Spreadsheets work
• Fast payback

9. 9
Tableau Demonstration

10. The Data Flood
• Volume
• Velocity
• Variety

11. 11
2000 - 5 exabytes
2005 - 130 exabytes
2010 - 1,200 exabytes
2014 - 5,600 exabytes
2020 - 40,000 exabytes
Source: IDC (Adapted)
Digital data in the world

12. Order of Magnitude
Sources: Wikipedia, Wired Magazine

14. The NSA is watching
• Internet Searches
• Websites visited
• Emails sent & received
• Social Media activity
• Blogging activity
• Videos watched/uploaded
• Photos viewed/uploaded
• Cell phone GPS data
• Cell phone Apps downloaded
• Phone call records
• Text messages sent/received
• Skype video calls
• Online purchases/transactions
• Credit card transactions
• Financial information
• Legal documents
• Travel documents
• Health records
• Cable TV shows watched
• Commuter toll records
• Bus and subway passes
• Facial recognition data
• Arrest records
• Drivers license data
• And more….
http://nsa.gov1.info/data/index.html#dataSource:

15. Digital Data 2014
5,600,000,000,000,000,000,000
Year-to-date through 12/31/2014
5,600 Exabytes
5.6 Zettabytes
Source: EMC Worldwide Information Growth Ticker (powered by IDC Research)

16. New 1-TB Drives Needed
5,872,025,600

17. $14.6 trillion

18. Storage is keeping pace.

19. Variety
• Relational Databases
• Non-relational Databases
• Grid/cache storage
Over 200 commercial and open source options available.

20. “New Digital Universe
Study Reveals Big Data
Gap: Less Than 1% of
World’s Data is Analyzed.”
http://www.emc.com/about/news/press/2012/20121211-01.htmSource: IDC

21. 21
3 keys to success
• Training
• Start fast
• Don’t do
what your
boss asks

22. Especially if you have
a lot of experience
with legacy tools
Training

23. Pick something
you can finish
in < 4 weeks
Start Fast

24. Don’t do what your boss
asks you to do…

25. Make
something
better…

26. 26
Show your boss something she has never
seen before-that is actionable- with the first
project.
Build enthusiasm for more discovery.

27. The most
compelling
Tableau
stories
are
discovery
tales

28. Deployment Strategies

29. If you’re interested..
Ask me about the
deployment strategies we
used at Facebook and Cisco
at the reception.

30. 30
Your to do list
1. Download the trial
2. Build something ≤ 2 weeks
3. Show your team/boss

31. Dan Murray Bio
• Purdue Grad - BS General Management 1982
• Experience - 33 years (20 at a multinational)
• Work locations - North America, Europe, Asia
• Roles - COO, CIO, CFO, Sales Director, Director of
Operations, Acquisitions Team Leader
• Founder - InterWorks BI Practice (Tableau’s 1st Partner)
• Author - Tableau Your Data! (Bestselling Tableau Guide)
• Tableau Zen Master (Using Tableau since 2007)

32. 32
Dan Murray
Tableau Zen Master
Director of BI Services, InterWorks, Inc.
Twitter: dgm885
Email: dan.murray@interworks.com