iOS 5 introduces a new notification center that makes notifications more prominent and engaging, Twitter integration that allows for easy sharing from apps, the ability to download updates, music, and apps without a PC, iCloud for accessing data across devices, and iMessage for integrated messaging. These changes will affect marketers by providing more opportunities to engage users through notifications, reach more potential customers through Twitter integration and a mobile-first experience, and spur new channels for brands to join conversations.

1. 5 THINGS
The most important things to know about
iOS 5 and how it will affect marketers

2. iOS 5
was revealed yesterday

3. what does it mean for marketers?

4. 1
New notification center

5. 1
New notification center
Makes iOS devices more engaging at all times

6. 1
New notification center
Notifications on the lock screen are easy to scan

7. 1
New notification center
Allows marketers to use notifications in a much
more effective way

8. 2 Twitter integration

9. 2 Twitter integration
Single sign-on means easy sharing from all apps

10. 2 Twitter integration
And easy photo sharing, too

11. 2 Twitter integration
200 million iOS devices + Twitter integration
= mass reach

12. 3 PC Free

13. 3 PC Free
No longer have to plug in to download updates,
music or apps

14. 3 PC Free
Marketers and developers no longer have to worry
about users having the latest version of the OS

15. 4 iCloud

16. 4 iCloud
Brings all of your data to all of your devices

17. 4 iCloud
Since your data goes with you, now these
become mobile devices as well

18. 4 iCloud
Consumers will experience your brand across all platforms,
and expect you to provide a great experience in doing so

19. 5 iMessage

20. 5 iMessage
Much like Blackberry Messenger, integrated messaging
will spur a new channel that users will flock to

21. 5 iMessage
Brands will need to understand how to become part
of that conversation

22. Want to talk
iOS 5?
Ben Gaddis VP – Growth and Innovation
Ben.Gaddis@T-3.com | www.T-3.com