2. The student produces a
design (concept,
treatment and pre-
production activities) for
a media product that:
Achievement Merit Excellence
Contains design choices
that meet the
requirements of the
brief
Demonstrates evidence
of reflection and
refinement
Demonstrates deliberate
selection of design
choices to engage an
audience to create a
convincing design
Demonstrate effective
selection and application
of design choices to
command and capture
audience attention for a
compelling design
3. Achieved
• Must include all preproduction paper work
• Must be a documentary
• Must be appropriate for audience
• Must show evidence that your ideas have
improved for the better with refinement and
reflection.
– These are your production meeting templates
4. Merit
• Demonstrates deliberate selection of design
choices to engage an audience to create a
convincing design
• Engage
• Convincing
– Authenticity
• - Detail about you will use your codes and
conventions to make your doco believable
5. Excellence
• Demonstrate effective selection and
application of design choices to command
and capture audience attention for a
compelling design
• Audience Impact
– Story
– Drama
– Positioning audience
6. Techniques to maintain Authenticity
Interviews with experts
Setting
Costume
Lighting
Music
Locations
Characterisation
Evidence
Graphs
Words on the screen
Characters names
Archival footage
Re-enactments
Grainy footage
Editing
Cross-cutting
Hand held camera
Close ups
Long shots
Angles
Framing
Montage
Live camera footage
POV shots from characters
perspectives
Evidence of news reels,
newspaper reports, press
release, magazine
headlines
7. Techniques for Audience Appeal
Story Drama Positioning the Audience
Characterisation
Location and settings
Camera work
Enactments
Music
Props
Costuming
PTC
Diary
Children
Actuality
Close ups
Music
Juxtapositions
Cross cutting
Props
Costuming
PTC
Sound effects
Finding out new information
Opinions
Children
Gain attention
Establish a need
Visualize solution
Juxtapositions
Cross-cutting
Props
Placement of props
Costume
Finding out information
Music associated with
character
Opinion
Music association
Low angles
High angles
Crowd scenes showing
support
A call to action
Framing subjects in certain
way
Comparisons
Correlative reasoning
8. Supersize me Techniques
Use of participation
Video diary- Intrigue- what will happen to
character
Doctors and other professionals –
concerned… we should be too.
Medical Jargon – science
Talks directly to the camera- Piece to
camera
He is a main character
Interview style for entertainment
Vomiting and hair in food- sound effects
of gross body functions
Lists of diseases, negative side effects.
Correlative reasoning
Use of comedy and animation
Kids singing, kids at schools
Creation of victims
showing excessively overweight people,
ridiculously portioned food, half gallon
soda containers
Children and obesity
Scientific evidence
Casual style of narration, peppered with
fast cuts, fast facts and flashy animation,
keeps viewers interested.
Only one side.
Juxtaposition with vegan diet
Visual irony- “yummy yummy I have love
in my tummy”
Directly addresses the audience- up to
you
9. Blackfish Techniques
1. sets up characters
Live camera footage to make it more
realistic/ believable
Camera takes us underwater to show
trainers POV
Children used…it is their innocent
dream to be a trainer
Interviews used- more realistic and
believable – observational- piece to
camera – no voice over- we feel as if
what we are seeing is as it
happened.
Personal relationship set up between
whale and trainers- makes whale
seem human and intelligent beings.
Trainers set up to look as if they were
just told to jump on whales.
2. Court case us verse them set up
Evidence of news reels is backed up
with interviews
Laid out like a court case with
suspects and criminals
Trainers, whales, seaworld
Whales are made to look like smart
rational intelligent beings
10. Innocent conscious beings – like humans
Juxtaposition
• Sets up whales as innocent victim of
circumstances but psychotic because
of abuse.
• Scientific evidence of how important
social grouping is to them.
• Likens them to humans
• Smiling, playing, tongue sticking out
• shaking, screaming, crying when baby
removed
• Grief
• Bullying
• Uses moral arguments to be
persuasive
• Shows how they have a strict social
structure and hierarchy - they will
react if this is disrupted - to whales
and to humans
• Set up as highly intelligent social
animals
It is in their nature • Lots of shots of them looking majestic
in their natural habitat Comparison to
what they do to the seal- this is the
same as how they work together to get
the trainer.
11. Evidence of how sea world is bad
• Knew more than telling us
• Close ups of small enclosures
• Get rid of tape when whale tries to grab trainer
• Comparison to rapist - correlative reasoning
• Innocent trainers who did not know what was going on higher ups...
• Use innocent whale baby- pathos
• Interviews with Trainers are young innocent and know nothing- being manipulated
by these evil corporations.
• Facts are twisted - floppy dorsal fins, life span Ruining whale family dynamics -
experts - neuroscientists Comparison of captive whales with animals in the wild.
• Media coverage on 3rd page of newspaper
• Live footage of killer whale accidents that were not told - juxtaposition of lists of
accidents with live footage News reports Lots of cameras- suspicious death of
person that snuck in.
• Sea world knew they were dealing with dangerous animal and kept it secret Sea
world breading dangerous genes
