Niezależnie od tego czy mówimy o wyprzedaży wiosennej, czarnym piątku, czy zwykłej handlowej niedzieli, instnieją sposoby na zwiększenie konwersji. Przedstawiamy metody oparte o psychologię konsumencką, oraz wiarygodne testy A/B, których zastosowanie może wpłynąć na poprawę wyników na stronie.

1. QUICK WINS FOR
INCREASING YOUR
CONVERSION

2. MEET
OUR
TEAM
W R I T E H E R E
S O M E T H I N G
QUICK WINS FOR
INCREASING YOUR CONVERSION
DANIEL VIGLAŠ, 2018

3. WEBSITE USE-CASES
Q U I C K W I N S F O R
I N C R E A S I N G Y O U R C O N V E R S I O N

4. 23%
Increase in purchases
8.6%
Increase in average purchase
29.1%
Revenue increase
Free delivery banner can boost conversions by 23%
HIGHLIGHT THE BENEFIT

5. WE ADJUSTED IT LATER ON
19,5%
Conversion uplift

6. PŘIDAT DO KOŠÍKU PŘIDAT DO KOŠÍKUPŘIDAT DO KOŠÍKU
HIGHLIGHT CTA
PŘIDAT DO KOŠÍKU PŘIDAT DO KOŠÍKU PŘIDAT DO KOŠÍKU

7. HIGHLIGHT THE BESTSELLER
18%
Conversion uplift

8. INTRODUCE A TIME LIMIT
43%
Conversion uplift

9. TURN A DISCOUNT TO A GAME
23%
Conversion uplift

10. Na tenhle kousek si právě
brousí zuby 54 lidí.
Combined with
a thought-through
copywriting, even simple
notification can bring
significant revenue uplift
PLAY WITH LANGUAGE

11. DON’T OVERDO IT

13. OFFSITE USE-CASES
Q U I C K W I N S F O R
I N C R E A S I N G Y O U R C O N V E R S I O N

14. RESCUE ABANDONED CART
112%
Conversion uplift

15. WORD OF WARNING
H O W T O B O O S T
Y O U R E - C O M M E R C E G R O W T H

16. First visit voucher display after:
0 pages 1 page 2 pages 4 pages X
LV RU LT RS BA CZ HU DE PL SK FI HR RO EE BG SI IT
Control group 0.50% 0.14% 0.88% 0.67% 1.29% 1.70% 1.57% 3.13% 3.20% 0.65% 2.00% 3.93% 3.48% 1.91% 3.14% 7.97% 8.58%
Variant 1.86% 0.42% 1.54% 1.02% 1.88% 2.22% 2.03% 4.34% 4.08% 2.61% 5.32% 5.53% 4.51% 2.39% 3.43% 8.09% 8.22%
Uplift 272% 200% 75% 52% 46% 31% 29% 39% 28% 302% 166% 41% 30% 25% 9% 2% -4%
CUSTOMERS REQUIRE DIFFERENT
TIMING FOR INCENTIVES…

17. … AND REACT DIFFERENTLY

19. www.exponea.com
PALO ALTO, CA
456 University Ave
Palo Alto, CA 94301
+1 (650) 440-7297
PRAGUE, CZ
Rohanské nábřeží 687/29,
186 00 Prague, Czechia
+420 601 372 909
BRATISLAVA, SK
Twin City B, Mlynské Nivy 12,
821 09, Bratislava, Slovakia
+421 948 127 332
WARSAW, PL
Postępu 14, 02-676
Warsaw, PL
+48 603 663 766
MOSCOW, RU
26/28 Leninskaya Sloboda st.
115218, Moscow, RU
+7 (495) 120 26 53
LONDON, UK
41 Corsham Street
London N1 6DR, UK
+44 (0) 203 086 8894
MANCHESTER, UK
1 Spinningfields, Quay Street
Manchester M3 3JE
+44 (0) 203 086 8894
EDINBURGH, UK
20/6 Fountainhall Road
Edinburgh EH9 2NN
+44 (0) 203 086 8894
BERLIN, DE
Kemperplatz 1, Mitte D
10785 Berlin, DE
+49 (0)30 72621 9909
THANK YOU!

20. E: daniel.viglas@exponea.com
Daniel Viglaš