The author suggests an alternative model to traditional variance minimization for corporate risk management that focuses on eliminating costly lower tail outcomes to reduce financial distress costs while allowing companies to exploit comparative advantages in risk bearing. Under this approach, some companies may need to hedge all financial risks while others need not hedge at all. The author argues that common risk measures like VAR are not useful for non-financial companies and that risk management can increase shareholder wealth in several ways such as reducing bankruptcy costs and taxes while increasing debt capacity. However, risk management must be tailored to each company's specific circumstances and incentives.