This document discusses implementing Agile and Scrum processes for large client projects within an advertising agency. It raises questions about whether a pure Agile process can be successfully adopted in an agency environment or if adaptations are needed. It also examines how traditional agency and client roles change under Agile, the impact of Agile on a creative organization, and how to staff for Agile projects and understand the new resource model. The document contrasts the traditional "waterfall" approach to software development with the Agile "barrel" method.