Launched in 2002, the Crocs clog quickly became a recognizable brand icon around the globe. Its rise also precipitated endless memes and jokes, making Crocs one of the most goofed brands in the world. We believe that iconic brands know something others don’t. Brand love happens when you treat people like more than a wallet and prove that you share their values. Come learn from the team that’s reinventing how the world sees Crocs by celebrating its best customers – everyone who’s comfortable in their own shoes. 
We’ll explore how being true to your best customers wins 
hearts, builds your brand, and drives your business.

1. An Icon at 15:
A Brand Takes Its Next Steps
SXSW 2018
Terence Reilly Kate Rush Sheehy
Chief Marketing Officer Group Strategy Director

2. Launched in 2002, the Crocs clog quickly became a recognizable
brand icon around the globe. Its rise also precipitated endless memes
and jokes, making Crocs one of the most goofed brands in the world.
We believe that iconic brands know something others don’t.
Brand love happens when you treat people like more than a wallet
and prove that you share their values. Come learn from the team
that’s reinventing how the world sees Crocs by celebrating its best
customers – everyone who’s comfortable in their own shoes.
We’ll explore how being true to your best customers wins
hearts, builds your brand, and drives your business.

3. Partners CollaborationsSpokespeople
Company
Culture
Innovation Brand
Advocates

4. “ ”
When Crocs first approached me, I was immediately
drawn to the positivity of their message.
Embracing the ‘Come As You Are’ spirit is about being
comfortable with your true self in all that you do. As a
mother of two young children, that message is important
to me. There’s so much more love than there is lack of
love in the world. You just have to gravitate towards it.
Drew Barrymore

5. Crocs shoes are making a
comeback, and Drew Barrymore
could be the reason why

6. What We’ll
Answer
How do you make a comeback when
you're only 15 years old?
How does a brand reinvent itself while
preserving its heritage and staying true to
its loyalists?
What does it take to demonstrate the
brand’s promise across its footprint?
What kind of spokespeople, partnerships,
collaborations, and innovations does it
take to accelerate relevance?

7. Thank you.