The document discusses several topics related to games and digital products: 1) Cooperative games are more motivating than competitive games because players work together towards a shared goal. A successful cooperative game is used as an example. 2) For new markets to emerge, cooperation is needed. The Pandemic board game is used as a model where individual abilities empower cooperation. 3) Products and markets fail when owners do not innovate. The news industry needs to move beyond old business models. Brand loyalty requires meeting and exceeding consumer expectations. 4) A health game is profiled that motivates healthier living through goal-setting, points and social support between players.