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CHANGING THE GAME
 GAMECHANGERS FROM SXSW 2011
[                                          ]
      COOPERATION IS
      THE NEW BLACK
EX: Farmville — Cooperative games work better
because you’re motivated differently

EX:               is a cooperative game

    Victory = goal met ($$$ raised)

    Challenge = Deadline in time to fund project

    Levels awarded to higher donors
KEEP THE GAME GOING
New markets emerge only when
cooperation exists.
Pandemic game model: Every player
has a special ability > Empowers
individuals and motivates cooperation
Keep it going: The best games never
end.
UPGRADE
Products and markets fail when the
owners fail to innovate.
The news industry cannot afford to
keep relying on old business models
and content strategies.
Brand loyalty persists when the brand
continues to meet the consumer’s
expectations and surpass them.
PLAY HEALTHY
                     CASE STUDY:

“Most health
solutions aren’t     Live healthier
medical, they’re     for fun!
social.”             Motivates healthier
                     living by giving you
                     goals, points and a
                     support system —
                     You’re not just
                     helping yourself,
                     you’re helping
                     others!
Health is #winning!
HEALTH 2.0
REACH FOR THE STARS   Visualizing
                      Space Data
NEED MORE SPACE?



                                  http://www.jpl.nasa.gov/
                                       asteroidwatch/



  http://www.ustream.tv/nasajpl
#DIGITALPRODUCTDESIGN
 Tips on designing better products:
 Everything we create comes down to
 math + pixels. Learn to love and
 appreciate them, regardless of your
 title.
 Develop sales skills. You need to be able
 to sell your ideas and designs.
 Build things and take them apart.
 Understand what goes into the finished
 product. I recommend IKEA furniture.
#DIGITALPRODUCTDESIGN
 Tips on designing better products:
 Be honest about failure + own your
 mistakes. This will cultivate trust and
 better relationships down the line.
 Digital product design is constantly
 changing. If you are not staying on top
 of emerging technologies and embracing
 them, this is not what you should be
 doing.
 Stay curious.
Sustaining passionate users
 Hide ‘Easter eggs’ in your site.
 Challenge users to compete with other
 users -> Fastest to register, most comments,
 most shares ... can you beat that?
 Give users something to ‘Master’. People
 have a need for ‘set completion.’ Give them
 a set of challenges to complete.
SAVE DATA
Congressional leaders recently proposed counterproductive budget cuts that would slash
support to government transparency websites such as Data.gov.

The current annual budget of $37 million will be reduced to $2 million.

Go to http://sunlightfoundation.com/savethedata/ to show
your support for data.gov!

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SXSW 2011 Takeaways

  • 1. CHANGING THE GAME GAMECHANGERS FROM SXSW 2011
  • 2. [ ] COOPERATION IS THE NEW BLACK EX: Farmville — Cooperative games work better because you’re motivated differently EX: is a cooperative game Victory = goal met ($$$ raised) Challenge = Deadline in time to fund project Levels awarded to higher donors
  • 3. KEEP THE GAME GOING New markets emerge only when cooperation exists. Pandemic game model: Every player has a special ability > Empowers individuals and motivates cooperation Keep it going: The best games never end.
  • 4. UPGRADE Products and markets fail when the owners fail to innovate. The news industry cannot afford to keep relying on old business models and content strategies. Brand loyalty persists when the brand continues to meet the consumer’s expectations and surpass them.
  • 5. PLAY HEALTHY CASE STUDY: “Most health solutions aren’t Live healthier medical, they’re for fun! social.” Motivates healthier living by giving you goals, points and a support system — You’re not just helping yourself, you’re helping others!
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  • 14. REACH FOR THE STARS Visualizing Space Data
  • 15. NEED MORE SPACE? http://www.jpl.nasa.gov/ asteroidwatch/ http://www.ustream.tv/nasajpl
  • 16. #DIGITALPRODUCTDESIGN Tips on designing better products: Everything we create comes down to math + pixels. Learn to love and appreciate them, regardless of your title. Develop sales skills. You need to be able to sell your ideas and designs. Build things and take them apart. Understand what goes into the finished product. I recommend IKEA furniture.
  • 17. #DIGITALPRODUCTDESIGN Tips on designing better products: Be honest about failure + own your mistakes. This will cultivate trust and better relationships down the line. Digital product design is constantly changing. If you are not staying on top of emerging technologies and embracing them, this is not what you should be doing. Stay curious.
  • 18. Sustaining passionate users Hide ‘Easter eggs’ in your site. Challenge users to compete with other users -> Fastest to register, most comments, most shares ... can you beat that? Give users something to ‘Master’. People have a need for ‘set completion.’ Give them a set of challenges to complete.
  • 19. SAVE DATA Congressional leaders recently proposed counterproductive budget cuts that would slash support to government transparency websites such as Data.gov. The current annual budget of $37 million will be reduced to $2 million. Go to http://sunlightfoundation.com/savethedata/ to show your support for data.gov!