Why focusing on your competitors and imitating them? A better understanding of your Unique Selling Point / DNA by uncovering the Strength, Weakness of the whole organization and each single department, business unit allows to follow new traits. This modified SWOT provides you a better understanding of the Opportunities and Threats by considering the socio-economical, geo-political and technological drivers and offers actions which are aligned with your core DNA. The alignment and commitment of all departments to the SWOT Strategy helps to translate the Strategy into Action throughout the whole organization in a lean and efficient, cost saving way. The process is evaluated on clear criteria and holds all shareholders accountable. For any further information Please feel free to contact me. j.hartmann@hartmannconsulting.eu

1. Picture: Dr. Jens A. Hartmann ©

2. Dr. Hartmann Executive Consulting 2
What are the benefits for having a SWOT strategy workshop
 Understanding your Unique Selling Point / DNA by uncovering the Strength, Weakness of the
whole organization and each single department, business unit
 Understanding the Opportunities and Threats by considering the socio-economical, geo-political and
technological drivers
 Focusing on own capabilities and not on copying and pasting competitors
 Alignment and commitment of all departments to the SWOT Strategy
 Flexible adaptation of the Strategy to any external / internal changes
 Sound and lean translation of the Strategy into Action throughout the whole organization
 Strong evaluation process based on clear criteria
 Setting the right priorities and efficient resource allocation
 Clear focus and action planning
 Unleashing the full potential and building a strong consistent Brand Awareness

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SWOT analysis procedure: to better understand what is your core DNA and to define a clear growth strategy
We want to…
We want to…

4. Dr. Hartmann Executive Consulting 4
Identification
Each department defines their
top 5:
Strength
Weaknesses
Opportunities
Threats
Mechanical consolidation
Each representative of the
department explains their top 5
Strength
Weakness
Opportunities
Threats
The MD or CEO designs a
communication plan to prepare
the departments for the
strategy workshop.
Group discussion within the
department about their own
SWOT based on validated data
The Moderators and the group
define how they want to work
together during this workshop
Moderated discussion for each
department and dimension
(SWOT)
Content consolidation of
Strength
Weakness
Opportunities
Threats
Each aspect of each single
dimension needs a justification
The group has to 100% agree to
each single aspect
The reason why it is important
and why it should stay on the
list will be recorded
20 1 3
Evaluation of the SWOT
Combining consolidated S, W,
O, T to SxOx, SxTx, WxOx, WxTx
Determination of key drivers
Weighting key drivers
Rating SO, ST, WO, WT
Summarization / grouping
The group has to define the
drivers (socio-economical, geo-
political, technological)
Each drivers gets weighted
The group defines the cut off
criteria
The group decides the rating
 Determination of the top
5 Strength, Weaknesses
Opportunities and Threats
 Clarification process
 Re-aligning
 Teambuilding process
 Clear commitment to
follow the rules
 Creating a trusted and
productive working
environment
 Based on clear figures and
facts a strong fundament
will be created
 Constructive and
enabling discussion
 Every participant as to
agree to it
 Clear commitment
 Prioritization
 Redefining, clarification
process
 The group defines key
drivers
 Each driver has his weight
 Each combination SO, ST,
WO, WT will be assessed
according to the key drivers
 Clear cut off criteria will be
determined
 Concrete and actionable
strategy
Example of a project design for a SWOT strategy workshop
Strategy
Workshop day 3Workshop day 2Workshop day 1Preparation

5. Dr. Hartmann Executive Consulting 5
Dr. Jens Alexander Hartmann
Hartmann Executive Consulting
Contact
Street: Auerhahnbalz 23
ZIP: 14169 Berlin
Country: Germany
Tel.: +49 30 88669809
Mobile: +49 176 34520829
eMail: j.hartmann@hartmannconsulting.eu
Homepage: www.hartmannconsulting.eu
Dr. Hartmann is an International Senior Executive Consultant
with over 25 years experience in senior leadership positions and in consulting.
As a trusted advisor he helps Fortune 30 and SME organizations to evolve their full potential.
His main areas of focus are:
Corporate Strategy
Strategic HR
Talent and Leadership Development
Cultural Assessment and Transformation
Executive Assessment
Executive Coaching
Selection
Employee and Customer Engagement
Employer Brand