Academy of a Laundry firm in Kenya

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SWOT analysis provides a structure for analysing either your own strengths and weaknesses, and the opportunities and
threats you face, or in a work context for analysing the strengths, weaknesses, opportunities and threats a business or
event faces. Ideally it is one step in a process which helps you to
1. appreciate the strengths of a situation, and you may then decide to build on these;
2. define the weaknesses, which you might choose to minimise;
3. make the most of the opportunities that present themselves, and
4. recognise the possible threats and treat them in a planned and organised way.
SWOT analyses are not ends in themselves but a step before some action planning.
SWOT analyses usually benefit from discussion, get other people’s perspectives. Remember to be realistic and focused
on what really happens.
In a SWOT analysis you want to note issues under the four headings. If you are new to the process the following
questions may be helpful prompts to your thinking.
Strengths: What are your personal strengths? What does the company do well?
What do you do well? What is the good track record?
What do other people see as your strengths? Where does the organisation compete well?
Weaknesses: What can be developed What could you improve?
What is working less optimally than you wish? What is being done badly?
What is the competition doing better? What should you avoid doing?
Opportunities: If there were no constraints what would you like to do?
What might be possible? What will happen in the next few years?
Where do you / your organisation want to be in five years time?
Who might you want to work with? What could be a win – win situation?
How may new technologies change your practices?
What financial / govenmental / legislative changes can benefit you in the near future?
Threats: What are the barriers to your development? What sort of obstacles do you face?
Who else might move in a take over your tasks / job / business?
What are rival organisations doing? Can you fund the short and long term?
Will new technologies / developments change you roles?
What change is coming?

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SWOT analysis for Tintoria Academy for Laundry training.
Strengths
Expertise and Skills: Outstanding
expertise in basic Laundry & Dry cleaning.
Good brand image and reputation: This
will enable us get support from other
interested third parties like the Ministry of
Education.
Syllabus: We are able to download
learning materials and the syllabus from the
Internet
Weaknesses
New: We are creating a new business so
the cost would be higher and there will be
no profit making for several months.
Form of business: Our business mainly
rents out space for operating and is
currently relatively small and if our location
of the service isn’t available as we have
customer’s clothes and our regular laundry
staff there, it will not be convenient for
people to come around and train
No experiences: Competition from already
established business. Less experience than
competitors. A huge marketing budget
needed to create the new services being
offered. Lack of tutors and previous
programmes
Cost: Cost of transferring for delivery
service and A huge marketing budget
needed to create the new services being
offered needed to create brand awareness
and the hours of operation needed.
Students: Facts and figures about
customers/beneficiaries and their behaviour
or preferences and there appear to be no
job prospects after undertaking this training.
Opportunities
New products and/or services: A new
local supplier of a service that was
previously difficult to access.
Changes in Technology: Increasing
availability of internet access
Threats
Other competitors: Utalii Hotels and other
similar hotels already offer this learning
alongside other materials like housekeeping
and stewardship, cooking and reception
also other new business that enters the
business world. Future/Potential
competition from a large franchised
business like White Rose & Flush Dry
Cleaners.
No profit for several months: As our
business is using high quality machines and
many kinds. The cost of the machines is
high so there cannot be no profit for the first
month, or several months.
Mushrooming Laundries in the
neighbourhood: A large increase of

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Laundry firms in home built in the area that
will decrease the demand and the relevance
of this service.
STRENGTHS
 It is an investment asset that increases in value over time.
 It is less volatile (risky) than other investment assets particularly equities.
 The owner of a real estate asset has full rights over the asset and can add value to it through
refurbishment and good management.
 It is used to hedge inflation risk and is a good store of wealth.
 Preferred collateral/security by financial institutions.
 There is no single market for real estate i.e. it can be traded at auctions or open markets by
estate agents and surveyors.
WEAKNESSES
 Ownership rights cannot be easily transferred.
 It is a highly illiquid asset.
 It requires a large capital to invest in.
 Low supply.
OPPORTUNITIES
 Global demand for real estate is strong and high.
 Real estate is poised for rapid growth.
 Potential to diversify into other sectors.
 New sectors offer great potential i.e. student accommodation & care homes.
THREATS
 Economic slowdown may affect demand i.e. periods of recession.
 Competition from other investment asset classes such as equities and bonds.
 Seasonal demand may affect prices