This document summarizes the SWOT analysis for a business that produces reinforced concrete. Some strengths include the concrete lasting longer than normal reinforced concrete, having higher workability, and being located in a costal city with high humidity and demand for concrete. Weaknesses are a lack of capital, only having one product, and difficulties with advertising. Opportunities include high demand for good quality concrete in Jordan and potential partnerships with Chinese cement firms. Threats involve the risk of bankruptcy if loans cannot be repaid, competition from major firms, new building methods replacing concrete, and losing the trust of the market.

1. SWOT Analysis
(Part 1)
Strengths
Q) What are the positive things about your
business that make it special compared to the
competition?
- Our Reinforced concrete start fails after 50 to
75 years normaly reinforced concrete starts fail
in 40 to 50
- The workability of our concrete is much higher
than normal reinforced concrete
- The accessibility to the costumers
- The Headquarter of the firm will be in Aqaba
its the only cost city in Jordan and has the
highest humidity ratio in Jordan therfore the
demand of reinforced concrete is high

2. (Part 2)
Weaknesses
Q)What are the things that are making your
business struggle?
- We have a lack of money in the capital
- We have a lack of presenting our prodect
- We have only one prodect which is nano
plastic
- We are facing difficulties in advertising
(Part 3)
Opportunities
- The demand of reinforced concrete in Jordan
is so high and the people are missing good
quality
- There is a Chines cement firm that is looking
for partners in the middle east

3. - In Jordan if any small business got more than
% 25 pofite they have the chance to get
financed by the goverment
(Part 4)
Threats
- Bankruptcy is our biggest fear we got loan
form the Arab bank
- There is a major firm in the same country
- The new bulding methouds that does not
require reinforced concrete
- The market turst ; if we fail with our business
the market will not trust us to have a chance
with another one