The document discusses a new technology called Swoot that allows users to access customized web browsers called "Taccels" from their desktop instead of traditional websites. Taccels can have any shape or functionality and content can be embedded in them. Examples are provided of Taccels for things like guitars, sports, videos, and communities. Companies can create branded Taccels to promote their brand. Taccels are server-based, only require a one-time plugin installation, and can be easily built using programs like Photoshop.