SWG Digital Media Promotion 2017

•

0 likes•168 views

SWG Digital Media Promotion Overview including owned media, earned media and paid media descriptions.

Digital marketing in B2B organization has become an essential mandate for Marketing organizations. A recent ITSMA report suggests: ·The most significant marketing budget change is in digital marketing, with 76% of marketers planning to increase their digital marketing budgets ·Marketers will continue to increase their content development and brand/communications budgets to support thought leadership marketing, while budget is flowing away from public trade shows, sponsorships, and traditional advertising

SWG Model > BECOMING A LIFE INTEGRATED BRAND 2017

Wendy Meadley

SWG Marketing + Communications Introduction 2017

Wendy Meadley

Social Wendy Group | Social Frontier | 2013 Keynote Preview

Wendy Meadley

Check out a preview of Wendy's 2013 Keynote, including digital trends and insights into Digital Consumer Behavior. The Social Wendy Group has worked with numerous organizations from nonprofit to Fortune 500 enterprises. In our experience, your digital marketing program success comes from a planful strategy that focuses on the following key areas: strategy, technology, operations, and consumer engagement. Guiding You through the Social Frontier™ www.socialwendygroup.com

Minnesota Food Engagement Campaign Overview > SB52 Cuisine Committee 3-2017

Wendy Meadley

SWOT Analysis of Digital Marketing Management

Yogesh M. A.

How to write short

The Word Factory - B2B & B2C content marketing, brand journalism and consulting

Positive UX: The Power of P2

Michele Mizejewski

Presented at WordCamp San Francisco 2013 #wcsf P2 from Automattic is an atypical WordPress theme that works for longer posts but really lends itself to quick updates, inline commenting, and real-time communication. In this session, see how a P2-powered internal blog has improved staff communication and cohesion at UCSF Library resulting in a much better user experience for the researchers and students we support.

Your brain is capable of incredible healing and constant reshaping. Through a new relationship with your brain you can transform your life. With increased self-awareness and conscious intention, the brain can be taught to reach far beyond its present limitations. This is a visual excerpt from my book "Super Brain," which I co-authored with Rudolph Tanzi, PhD. To read more, go to: http://www.chopra.com/

Mentoring Quotes

Antoinette Oglethorpe

DMI 2017 Mobile Trends

DMI

What are the big trends in mobility that will impact you and your business in 2017? What are the things you need to know and the actions you need to take to be successful? The 2017 mobility trends report by DMI provides insights, research and recommendations on the trends that will impact consumers and organizations and reinvent business. Each trend includes real-life examples. The presentation this year covers the following areas: * Customer Experience including innovation, methodologies, multi-channel and IoT * Big and small data including solving real problems and faster analytics * Devices including the latest on smartphones, AR/VR and wearables * Other technologies including winners in the cloud, native-hybrid and progressive web apps and DevOps * The next big things…

7 Essential Best Practices for Digital Media Planning

James Windrow

Media Planning & buying Basics

Sachin Kapur

Digital Trends in 2017: Making Business Impact in a Changing World

Edelman

How to Thrive: A Redefinition of Success

Arianna Huffington

As more and more people are coming to realize, there is far more to living a truly successful life than just earning a bigger salary and capturing a corner office. Our relentless pursuit of the two traditional metrics of success - money and power - has led to an epidemic of burnout and stress-related illnesses, and an erosion in the quality of our relationships, family life, and, ironically, our careers. In being connected to the world 24/7, we're losing our connection to what truly matters. Drawing on the latest groundbreaking research and scientific findings in the fields of psychology, sports, sleep, and physiology that show the profound and transformative effects of meditation, mindfulness, unplugging, and giving, I show us the way to a revolution in our culture, our thinking, our workplace, and our lives. This presentation is a visual excerpt of my book, Thrive. To read more, go to: http://thrive.huffingtonpost.com/

Technology Vision 2017 infographic

Accenture Technology

2017 Digital Yearbook

We Are Social Singapore

Digital in 2017 Global Overview

We Are Social Singapore

Minnesota USA Expo 2027 Highlights - SXSW.pdf

Wendy Meadley

MINNEBAR Minnesota Food Influencer Campaign Launch 3-17

Wendy Meadley

Expo 2023 Minnesota World's Fair Bid Status 12-15-16

Wendy Meadley

What is Your Unique Selling Proposition? Concept Overview- Wendy Meadley- Soc...Wendy Meadley

Viewers also liked

5 secret steps to becoming a travel virtuoso

Mark Crocker

10 Profound Quotes From Robin Williams

Lisa Ma

Haiku Deck: My startup story

Adam Tratt

XConomy Forum Sound Bites

Haiku Deck

20+ Tradeshow Trends For 2014 & Beyond

Jeff Hurt

Ladakh The Land of High Passes

Moumita Basu

Travel Tips to Vietnam

esprezo

7 Myths of Startup Financing

Reid Hoffman

Taking Charge of Your Brain

Deepak Chopra MD (official)

Mentoring Quotes

Antoinette Oglethorpe

DMI 2017 Mobile Trends

DMI

7 Essential Best Practices for Digital Media Planning

James Windrow

Media Planning & buying Basics

Sachin Kapur

Digital Trends in 2017: Making Business Impact in a Changing World

Edelman

How to Thrive: A Redefinition of Success

Arianna Huffington

Technology Vision 2017 infographic

Accenture Technology

2017 Digital Yearbook

We Are Social Singapore

Digital in 2017 Global Overview

We Are Social Singapore

Viewers also liked (18)

5 secret steps to becoming a travel virtuoso

10 Profound Quotes From Robin Williams

Haiku Deck: My startup story

XConomy Forum Sound Bites

20+ Tradeshow Trends For 2014 & Beyond

Ladakh The Land of High Passes

Travel Tips to Vietnam

7 Myths of Startup Financing

Taking Charge of Your Brain

Mentoring Quotes

DMI 2017 Mobile Trends

7 Essential Best Practices for Digital Media Planning

Media Planning & buying Basics

Digital Trends in 2017: Making Business Impact in a Changing World

How to Thrive: A Redefinition of Success

Technology Vision 2017 infographic

2017 Digital Yearbook

Digital in 2017 Global Overview

More from Wendy Meadley

Minnesota USA Expo 2027 Highlights - SXSW.pdf

Wendy Meadley

MINNEBAR Minnesota Food Influencer Campaign Launch 3-17

Wendy Meadley

Expo 2023 Minnesota World's Fair Bid Status 12-15-16

Wendy Meadley

What is Your Unique Selling Proposition? Concept Overview- Wendy Meadley- Soc...Wendy Meadley

Social Frontier | Digital Consumer Persona Parents with Children | Wendy Meadley

Wendy Meadley

The Social Frontier is the term coined by Wendy Meadley (aka @SocialWendy) in 2009 to identify the state of ongoing change in social and digital marketing reflected as a continually new frontier. This book is simply a starting place for experienced marketing & communications professionals to translate their current expertise into this relatively new discipline of social media marketing. What you’ll find here is not a prescriptive approach but a framework to shape your own strategy and plans with proven business-focused models. Should you want to dig deeper into these, or have them expertly applied to your organization or brand, feel free to reach out to me to explore the possibilities. Thanks for joining me on the Social Frontier! Here's the link to the Social Frontier on Amazon http://swpr.co/SocialFrontierKindle #social #ebook #kindle

Telling a Digital Eco-Story Presentation - Wendy Meadley - Social Wendy Group...

Wendy Meadley

Town and Country Club is focused on traditional and digital communications. They have a website, Yammer community, monthly newsletter, and an owned media channel network including: Facebook, Twitter, Google+, Foursquare, Pinterest, and YouTube. Mr. Vincent Tracy, the General Manager, has been active on Twitter since 2008. Town & Country Club has actively pursued their digital brand initiatives since 2008. Starting by building an internal community with the Yammer platform and fully launching their external social network channels in 2013 as the timing for using these channels has become appropriate. Town & Country Club has a search-optimized topic-centric approach with a collection of their Sustainability efforts at the center of the messaging.   The Case Study of their focused Sustainability-focused Digital Communications effort is being featured at the University of Minnesota's Landscape Arboretum www.bit.ly/Econetwork Town & Country Owned Media Channel Network Reference links: Facebook | www.Facebook.com/TownCountryClub Twitter | www.Twitter.com/TownCountryClub Google+ | http://bit.ly/TCCGplus Foursquare | www.foursquare.com/v/town--country-club Pinterest | www.pinterest.com/TownCountryClub YouTube | http://bit.ly/TccYT

Innovation Salon Group | LinkedIn Top Ten Community Tips- Wendy Meadley 8 13

Wendy Meadley

This is the LinkedIn Presentation from the August Innovation Salon Event presented by Wendy Meadley. About The Innovation Salon Like the enlightenment where philosophers and other interesting people gathered and discussed ideas... this is a forum for Innovators of all types. Online we are a Private LinkedIn Community- simply search Innovation Salon or reach out to me to join- live meeting attendance is a general requirement of the group. This is not a forum for product & service sales. This forum was initiated for innovators... a regular (every other month) gathering of people interested in the study and practice of innovation. We join together for a few drinks and good discussion :) Group Members can invite others to join us - We will host topics, have a speaker, or just keep it informal - welcome to the Innovation Salon!

Social Wendy Group's Interactive Compass | Week on the Frontier | 12-31-12

Wendy Meadley

Here's our Week on the Frontier - News and Stories important for Interactive Marketers. As we recap the year that was 2012 and look forward to 2013, this week was full of year-end stats, insights into Social and Mobile, and predictions for 2013. Are you ready for the next year on the Social Frontier? Also included? A useful teaser for your social strategy in 2013 - enjoy! Guiding You Through the Social Frontier™. www.socialwendygroup.com

Social Media Training Wendy Meadley The Social Wendy Group Social Frontier...

Wendy Meadley

Social Frontier 2010: Social Media for Professionals The Social Frontier™ SocialWendy’s proprietary content and case studies are translated into a member’s only portal for her clients, partner and host organizations, and event attendees. With the Social Frontier 2010 Keynote, Whitepapers, Social Media Practitioner Tips, and Social Marketing Diagnostic Tools, the Social Frontier portal is the perfect compliment to a SocialWendy™ training or presentation. We can even private label or co-brand a dedicated entrance to the portal for your event or training. As part of your booking, you receive 25 complimentary attendee/trainee accesses to the Social Frontier Executive Toolkit- good through 12.31.2010. Author & Professional Speaker Author of the Social Frontier™ Collection, Wendy shares her expertise in social media marketing, helping professionals and businesses gain the tools necessary to understand and create their digital identity. Wendy also shares her unique knowledge through her keynote speaking practice and her special training sessions. Known for her natural curiousity, humor and ability to engage and interact with the audience, it is no surprise Wendy was given the name "SocialWendy™." www.socialwendygroup.com

More from Wendy Meadley (9)

Minnesota USA Expo 2027 Highlights - SXSW.pdf

MINNEBAR Minnesota Food Influencer Campaign Launch 3-17

Expo 2023 Minnesota World's Fair Bid Status 12-15-16

What is Your Unique Selling Proposition? Concept Overview- Wendy Meadley- Soc...

Social Frontier | Digital Consumer Persona Parents with Children | Wendy Meadley

Telling a Digital Eco-Story Presentation - Wendy Meadley - Social Wendy Group...

Innovation Salon Group | LinkedIn Top Ten Community Tips- Wendy Meadley 8 13

Social Wendy Group's Interactive Compass | Week on the Frontier | 12-31-12

Social Media Training Wendy Meadley The Social Wendy Group Social Frontier...

Recently uploaded

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

May 2024 - VBOUT Partners Meeting Group Session

Vbout.com

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Demandbase

Digital Marketing Training In Bangalore

syedasifsyed46

10 Videos Any Business Can Make Right Now! - Shelly Nathan

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

Monthly Social Media News Update May 2024

Andy Lambert

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

Recently uploaded (20)

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

De-risk Your Digital Evolution - Hannah Grap

Digital Marketing Trends - Experts Insights on How

Winning local SEO in the Age of AI - Dennis Yu

Generative AI - Unleash Creative Opportunity - Peter Weltman

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

ThinkNow 2024 Consumer Financial Wellness Report

May 2024 - VBOUT Partners Meeting Group Session

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Digital Marketing Training In Bangalore

10 Videos Any Business Can Make Right Now! - Shelly Nathan

Adapt or Die - Jon Lakefish, Lakefish Group LLC

Monthly Social Media News Update May 2024

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...