SVIXP 11 - The state of the consumer internet
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The global number of internet users has reached 2 billion, with most users located in Asia, especially China, which saw 30% growth in internet users last year compared to 10% in the US. Social networking is a major online activity, with the US market having 213 million social network users spending on average 32 hours per month on the platforms. Search engines and mobile internet also see significant usage, with Google handling 75% of search traffic and smartphones pushing mobile internet usage to over 20% of online activity. E-commerce generated $210 billion in revenue last year, with travel sales making up 43% of that total.
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Two decades after 1995, the year of the Netscape IPO, the Internet population has exploded in size, it’s much more mobile, and it’s increasingly driven by user-created content and flexible content delivery that’s controlled by users. But growth is slowing in all but a few key areas.
While some of these points seem obvious, Mary Meeker’s charts, graphs and data helps quantify the landscape.
The tech industry makes a yearly tradition of turning to the fast-talking and data-synthesizing Meeker, a former Wall Street analyst turned late-stage venture capitalist at Kleiner Perkins Caufield & Byers who publishes an influential annual assessment of the Internet economy. As has been her custom in recent years, Meeker introduced her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday.
Here’s how Meeker sets the stage: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995.
In 20 years, that’s 39 percent of the world’s population, up from .06 percent.
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Kleinbaum social networks in organizations syllabus (tuck school 2013)
Kleinbaum social networks in organizations syllabus (tuck school 2013)
Kleinbaum social networks in organizations syllabus (tuck school 2013)
Reciprocity ring teaching social networks pdw ao m 2013 baker
Reciprocity ring teaching social networks pdw ao m 2013 baker
SVIXP 11 - The state of the consumer internet
- 1. State of the Consumer Internet #SVIXP
- 3. Internet users are not in the US
- 4. They are in Asia
- 5. In China actually and their number grew 30% last year (US = 10% growth)
- 6. And where is the activity growth?
- 7. Global social networkers (in millions)
- 8. US Market 213 million users 10% user growth 20% user visit growth 7% user minutes growth Average = 32 hours/month
- 9. US Market 92% of US users searched for something 82% of US users viewed a video 201 videos/month (71% growth) Guys spend 2x time than women
- 10. Search and mobile Search 1584bn per year = 132bn per month = 50k per second (17% growth) 45% = site search, 55% = search engine US = 37% search Google = 75% Mobile 30% just voice, 30% voice + text, 40% voice + text + data Smartphones pushing over 20% Activity: Search = E-mail = Social networks = 45% of users Weather = news = 35% of users
- 11. Commerce Currently at $210bn $90bn travel = 43% Top sites in millions of visitors Amazon = 77 with average $200 per unique user per year Walmart = Apple = 37 Target = 28 Netflix = 21 Advertising = $24bn (note GOOG’s total revenue is $22bn ) 50% search 25% banner ads 10% classifieds 5% video
- 14. Why is Facebook so important?
- 15. Zynga’s games: (WWZD?)Cityville got to 75m players in 3 months
- 16. Etsy + FB Connect
- 17. Etsy + FB Connect
- 18. eBay + FB Connect
- 19. eBay + FB Connect
- 20. eBay + FB Connect
- 21. eBay + FB Connect
- 22. eBay + FB Connect
- 23. eBay + FB Connect
- 24. eBay + FB Connect