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@svidss
Brand R(e)volutionRelevance
Svida Alisjahbana
CEO Femina Group
@svidss
@svidss
COUNTRY
POPULATION 
MOBILE & SMART PHONE USER
SMARTPHONE PENETRATION
FB USER
FB NO. (WORLD)
TWITTER USER
TWITTER NO (WORLD)
INDONESIA
242.325.638
265.100.000
8%
50.148.660
4
29.400.000
5
BRAZIL
193.946.886
257.900.000
14%
60.251.160
3
41.200.000
2
@svidss
2006 2011
8%
29%
Internet Penetration Keep Growing
Source : AC Nielsen
@svidss
They Access It From Mobile Device
INDONESIA 61.88% BRAZIL 40%
@svidss
Chief EditorCommunity Officer
@svidss
@svidss
MAGAZINE
WEBSITE
ACTIVATION RADIO
SOCMED
BOOKS
TVMOBILE
COMMUNITY
COMMUNITY
COMMUNITY
COMMUNITY
COMMUNITY
COMMUNITY
COMMUNITY
COMMUNITY
TO PLAY
TO
PARTICIPATE
TO PASS ON
@svidss
Print
Book
Activation
Social
Media
Website
@svidss
COMMUNITY CHANNEL
CONTENT
@svidss
Content is King
TO PLAY
TO
PARTICIPATE
TO PASS ON
Conversation is
Kingdom
@svidss
#1 Viral Effect – Earned Media
#2 Dialogue
#3 Community Activation
#4 Commercial Initiative
Social Media drives…
@svidss
Campaign Line
Commercial
Initiative
@svidss
PRE ACTIVATION DURING ACTIVATION AFTER ACTIVATION
On Magazine promo
On Magazine quiz
Email promotion
Mini site
E-ticketing / E-registration
Social Media Buzz
Data capture
Brand Activation
Blend In Content
Viral Marketing
Acquisition
Product Sampling
Data capture
Live tweet
On Magazine coverage
Website
Mini site
Social Media Buzz
Viral Marketing
Optimizing database
@svidss
readership
readership
+
fans
readership
+
fans
+
followers
+
viewers
readership
+
fans
+
followers
+
viewers
+
visitors
Aggregate Community
social media users
@svidss
Accelerate the Growth of Women Entrepreneurship
in Indonesia
@svidss

50.000.000 National Entrepreneurs

39 Million Women Entrepreneurs


98.9% Micro Entrepreneurs

Women in Business
Source: BPS-Statistics Indonesia
@svidss
to empower women to become economically
independent and attain greater prosperity by
embracing entrepreneurial activities
Femina Women Entrepreneurship MISSION
@svidss 19
Source: Internal Survey 2011/12
Femina Women Entrepreneurs Business Scale 2010/2011
Micro
Small
Medium
Large OMZET : > US$5M/Year
OMZET : 100K – US$5M/Year
OMZET : 20K – US$100K /Year
OMZET : ≤ US$20K / Thn
@svidss 20
Business Sector 2010/11
35%
19%
9%
8%
7%
Fashion
Culinary
Craft
Education
Beauty
7% of femina Women Entrepreneurs are doing Export.
Source: Internal Survey 2011/12
@svidss
Women Entrepreneurs’ Issues
• Lacking of knowledge in entrepreneurship
• Need network among women entrepreneur
• Lacking of the support from the family and friends
• Funding access
21
Survey Result 2011/2012
Source: Internal Survey 2011/12
@svidss
ENTREPRENEURSHIP SEMINAR
ENTREPRENEURSHIP
WORKSHOP
WOMEN ENTREPRENEURSHIP
COMPETITION
POWER LUNCH/LEADERSHIP SESSION
BAZAAR/EXHIBITION
ONLINE COMMUNITY
www.wanitawirausaha.femina.co.id
FEMINA AWARD @INACRAFT
Entrepreneurial
Winning
Women
Program
@svidss 23
EDUCATION &
PUBLICATION
Article
Website
Sosial Media
Entrepreneurship
Booklet
Promo: Print,
Digital, Radio,
Newspaper, Outdoor
Coverage: Print,
Digital
EXPERIENTIAL
Roadshow Seminar
7 Cities: Jakarta,
Medan, Solo,
Palembang,
Semarang,
Pontianak, Malang
RoadshowWorkshop
3 Cities: Jakarta,
Surabaya,
Yogyakarta
BusinessVisit:Yogya
COMPETITION
& EXHIBITION
Natioinal
Competition
Power Lunch
Women
Entrepreneurship
Festival : Jakarta,
Surabaya
Program 2012-2013
@svidss
SEMINAR
JAKARTA
SEMINAR
MEDAN
Registration and Collection for the Women Entrepreneur Awards VERIFIKASI
FINALIS
POWER
LUNCH
JAKARTA
SEP NOP DES JAN FEB MAR APR
EDITORIAL : RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC
SEMINAR
SOLO
WEBSITE: RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC
IKATAN ALUMNI WANITA WIRAUSAHA
OKT MEI
BUKU MINI
WANITA
WIRAUSAHA
SEMINAR
PALEMBANG
SEMINAR
MAKASSAR
SEMINAR
PONTIANAK
JUNI JULI
PENJURIAN
UTAMA +
PENGUMUMA
N PEMENANG +
PEMBERIAN
PENGHARGAAN
SEMINAR
MALANG
AGS
WORKSHOP
SURABAYA
WORKSHOP
JAKARTA
WORKSHOP
YOGYAKARTA
FESTIVAL
WANWIR
JAKARTA
FESTIVAL
WANWIR
SURABAYA
SOSIAL MEDIA: INFO WANITA WIRAUSAHA MANDIRI FEMINA, ETC
BUSINESS
VISIT YOGYA
FUNDING: FACILITATING CREDIT NEEDS THROUGH WANITA WIRAUSAHA
24wanita wirausaha mandiri femina
TIMELINE 2012 - 2013
@svidss
Pekanbaru
Palembang
Jakarta
Bandung
Jogjakarta
Solo Surabaya
Samarinda
Bali
Makassar
Manado
Seminar
Workshop
Reached out & Engaged with over 7,000 women around Indonesia
Inspired over 50,000 people
@svidss
UNLEASHINGWOMEN’S LEADERSHIP
IN INDONESIA
@svidss
THE JOURNEY OF 
 WOMEN AS A LEADER
@svidss
UNIVERSITY
GRADUATES
ENTRY LEVEL
PROS
MID - SNR
MANAGEMENT
BOARD CEO
A Few Women Leaders
SOURCE | UNLEASHINGWOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012
49% 47% 20% 6% 5%
@svidss
CHINA 6%
INDIA 5%BRAZIL 6%
USA 15%
SPAIN 10%
UK 12% GERMANY 6%
FRANCE 15%
SWEDEN 27%
NORWAY 32%
RUSSIA 8%
Women representation in the
Board in Asia significantly
underperforms that of the
Western countries
SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012, Women Matters
…ALONE AND SINGLE FIGHTER
INDONESIA 6%
@svidss
THEY LEAVE EARLIER…
40%Leave the workforce at
early tenure
72%Leave due to the need to
spend time with family
13% Mid Tenure
2% Sr. Management
41% No Single level of tenure
39% Seeking more flexibility
35% Seeking more money
12% Seeking more intellectual
stimulation
SOURCE | UNLEASHINGWOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012
@svidss
…IGNITE THE SPIRIT
SOURCE | UNLEASHINGWOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012
69% 86%Personal motivation and
drive
Double Burden
Syndrome
@svidss
@svidss
What if women in our countries are CONNECTED , can we make them
more INDEPENDENT and more PROSPEROUS
@svidss
Thank You
svida.alisjahbana@feminagroup.com

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