Keith Hernandez - 5th Iberoamerican Magazine Media Conference

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ANER - Associação Nacional de Editores de Revistas

Palestra "Como Fazer a Mídia Social Funcionar para Você", de Keith Hernandez, Diretor Executivo, International Sales and Strategy, BuzzFeed, EUA.

Presentations & Public Speaking

1
Keith Hernandez
VP, International Strategy
@keithrhernandez

2
150+
Million
monthly
UVs
75% of
visits
from
social
Over half
are aged
18-34
Over half
of visits
from
mobile

3
A massive shift
has happened in
just a decade.

4
Social & mobile are
the new distribution
channels.

5
Great
social
content
starts with
emotion.
Inspiration
Identity
Humor
Helpful
tips
Capture the
moment

7
Longform Content
1.5M+
views
Half on
mobile!

8
Global Expansion
Dans quelle
ville française
devriez-vous
vraiment
vivre?
Democrats Turn
To Progressive
Agenda To
Motivate 2014
Voters
21 Pictures Of
Politicians In
Wellies
Staring At
Floods
20 Ways
To Eat A
Tim Tam
41 Razões
pelas quais os
Pugs são as
criaturas mais
majestosas na
terra
22 Motivos por
los que deberías
estar en Chile
en este
momento

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Keith Hernandez - 5th Iberoamerican Magazine Media Conference

1. 1 Keith Hernandez VP, International Strategy @keithrhernandez

2. 2 150+ Million monthly UVs 75% of visits from social Over half are aged 18-34 Over half of visits from mobile

3. 3 A massive shift has happened in just a decade.

4. 4 Social & mobile are the new distribution channels.

5. 5 Great social content starts with emotion. Inspiration Identity Humor Helpful tips Capture the moment

6. 6 Investigative Reporting

7. 7 Longform Content 1.5M+ views Half on mobile!

8. 8 Global Expansion Dans quelle ville française devriez-vous vraiment vivre? Democrats Turn To Progressive Agenda To Motivate 2014 Voters 21 Pictures Of Politicians In Wellies Staring At Floods 20 Ways To Eat A Tim Tam 41 Razões pelas quais os Pugs são as criaturas mais majestosas na terra 22 Motivos por los que deberías estar en Chile en este momento

Editor's Notes

cisco: aram was the first one to jump on the money trail UCLA piece: someone got fired over this (there was a follow-up piece from another site that put the nail in the coffin, but ours set the wheels in motion)

Keith Hernandez - 5th Iberoamerican Magazine Media Conference

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Editor's Notes