This document proposes sponsoring "The Saree Run", an event aimed at promoting women's fitness in India by allowing women to exercise while wearing a saree. It discusses the evolution of the event from 2016-2022, with growing participation numbers. The proposal aims to take the event to a national level, expanding its scale and establishing it as a platform to address women's fitness challenges. An overview provides the vision, mission and pre-event, event and post-event plans, including social media promotions, print advertisements, and branding opportunities for sponsors at various levels (Platinum, Gold, Silver). Samples of sponsor announcements, stall/banner displays and stage branding concepts are included.

1. SPONSORSHIP
PROPOSAL
Breaking the Barriers
to embrace Fitness

2. CONTENTS
01
02
03
04
05
Why Saree Run?
How Taneira can
leverage ‘The Saree Run’
Evolution of the Event
Taking the Event
to next level
Planning Overview

3. WHY SAREE RUN?
As they say, a fit man is a fit man, but a fit woman is a fit family!
But for various reasons, women’s fitness is still not a priority in India.
A vast majority of women still shy away from fitness, bowing to the social
pressure about attire. The general perception amongst women is fitness is
only for a privileged few who have a lot of time and can wear activewear.
The Saree Run is an attempt to change the narrative that fitness needs a
specific attire. Embracing fitness should be easy without any inhibitions.
The Saree Run is all about breaking the stereotypical thought process
because we believe women’s fitness needs serious encouragement!

4. EVOLUTION
OF THE
EVENT
• Participants 20
• Event started
2016 2017
• Participants 80
• Running community
• Social Media post
2018
• Participants 200
• Local News channels did
small News items
• Social Media posts
• Involved corporates
• Local community reach out
2019
• Participants 800
• Local News channels did
News & Interviews
• Print Media published News
items and articles
• Local Political leadership
Noticed
• Local Sponsors
• Social Media posts & Ads
• Involved corporates
• Influencers for publicity
• Local community reach out
2022
• Participants 2000
• Special feature by National
Television
• Local News channels did
News & Interviews
• FM radio stations did
features, and live broadcast
• Print Media published new
items and articles
• Police & Administration
helped on their own accord
• Reputed Brand sponsors
• State Political leadership
Noticed
• Social Media posts
• Social Media campaigns
• Major push by Influencers
• Involved corporates
• Local community reach out

5. TAKING THE EVENT TO NEXT LEVEL
Repeat the Success of ‘The Saree Run’
at Bangalore in many cities in India
One
From Local to National
Increase the participation 3 folds and
involve many stakeholders
From a Big event to ‘Mega’ event
Two
Expand the Scale
Establish the event as an engagement
platform to address Women’s fitness
challenges
Three
Rapport beyond the Event

6. OVERVIEW OF THE PLANNED EVENT
VISION
Create an all-women fitness community,
cutting across Socio-economic and Age
boundaries to overcome social
discomfort in embracing fitness.
MISSION
By 2023, establish ‘The Saree Run’ across 5
Megacities,
and encourage 25,000 ladies to embrace
fitness through this event.

7. Pre Event
Social Media
• Teasers
• Announcement and Ad posts
• Interactive posts, inducing
viewers’ response
Print Media
• Announcement
• News items
•Advertisements
FM radio
• Expert talks & Interviews
• Advertisements
Publicity for The Event
OPPORTUNITY FOR BRAND VISIBILITY
Event Ambassador –Women
achiever or celebrity
• Social Media Advertisements
• Newspaper interviews
•Promoted news
Event Influencers
• Social Media posts
•Sessions & workshops
Expert sessions
• At stores
• At corporates
Pre Event
Brand Awareness
In-store & Online
• Expert session at stores
•BIB collection at stores
Print Media
• Newspaper /Online
• Magazine articles
Hoardings
Corporate Road Shows
Pre Event
Engagement Initiatives
• Logo on the Participation
Identification tag. –Title sponsor
• Logo on Stage Backdrop & Side
panels
• Logo on Start /Finish Arch,
• Logo on Selfie Walls,
• Logo on Mile Markers etc.
• Sponsor Brand mentioned by
the MC –during the welcome,
warm-up,cooldown, facilitation
& special thanks announcement
for sponsors
.
During Event
Brand Visibility

8. SPONSORSHIP BENEFITS
* Sponsorship Amount mentioned is for each city edition & GST @18% will be added extra on the above cost
Sponsorship Type Sponsorship Amount*
Maximum
Sponsors
Sponsorship Benefits Quantity
Platinum 13,00,000 2
Branding on all print and digital media as Platinum Sponsor Many
Logo presence prominently below the title sponsors Many
10 x 10 canopy/ pagoda for display and/or sale of products/services. 2
Email push with product/service brochure or offer - 2 nos. 2
Brand introduction throughout the event by MC
Slots for presentation on stage during the event 15 min
Distribution of coupons/pamphlets during ID tag distribution 1
Opportunity to interact with over 2000+ women on event day
Gold 8,00,000 4
Branding on all print and digital media as Gold Sponsor Many
10 x 10 canopy for display and/or sale of products/services - 1 no. 1
Email push with product/service brochure or offer - 2 nos. 2
Brand introduction throughout the event by MC Many
Distribution of coupons or pamphlets during ID tag distribution
Opportunity to interact with over 2000+ women on event day
Silver 5,00,000 10
Branding and highlight on print & digital media as Silver Sponsor
10 x 10 canopy for display and/or sale of products/services - 1 no. 1
Brand introduction throughout the event by MC
Opportunity to interact with over 2000+ women on event day

9. SAMPLE OF SPONSOR ANNOUNCEMENT

10. SAMPLE OF SPONSOR ANNOUNCEMENT

11. SAMPLE OF STALLS / BANNER DISPLAY

12. SAMPLE OF PHOTO WALL / ARCH DISPLAY

13. SAMPLE OF STAGE BACKGROUND

15. Thank You