The document lists seven thoughts on digital marketing from São Paulo, Brazil. It recommends: thinking digital first; employing digital natives; recognizing that mobile is the primary reality; using data mining to improve relevance; understanding and utilizing programmatic advertising; seeing native advertising as an opportunity but not abusing trust; and turning marketing efforts from months-long campaigns into moment-based interactions. It closes by thanking attendees of the event and looking ahead to the next event in Toronto.

1. Seven Thoughts
from São Paulo

2. Seven thoughts from São Paulo
1. Think digital first

3. Seven thoughts from São Paulo
1. Think digital first
2. Employ digital natives

4. Seven thoughts from São Paulo
1. Think digital first
2. Employ digital natives
3. “Mobile is the reality”

5. Seven thoughts from São Paulo
1. Think digital first
2. Employ digital natives
3. “Mobile is the reality”
4. Data mining will improve your relevance

6. Seven thoughts from São Paulo
1. Think digital first
2. Employ digital natives
3. “Mobile is the reality”
4. Data mining will improve your relevance
5. Programmatic advertising – understand it/do it or die

7. Seven thoughts from São Paulo
1. Think digital first
2. Employ digital natives
3. “Mobile is the reality”
4. Data mining will improve your relevance
5. Programmatic advertising – understand it/do it or die
6. Native advertising is a fantastic opportunity – but don’t abuse “TRUST”

8. Seven thoughts from São Paulo
1. Think digital first
2. Employ digital natives
3. “Mobile is the reality”
4. Data mining will improve your relevance
5. Programmatic advertising – understand it/do it or die
6. Native advertising is a fantastic opportunity – but don’t abuse “TRUST”
7. Turn “months” into “moments”

9. Our special thanks go to…
Frederic Kachar, Thomaz Souto Corrêa, Maria
Celia Furtardo and ANER
Our generous sponsors and exhibitors
Our excellent speakers
YOU – our magnificent delegates.
THANK YOU for your support and…

10. See you in Toronto