This document outlines the syllabus for a 3-credit hour virtual sustainability marketing course offered in fall 2021. It includes information about the instructor, course description, objectives, format, materials, assessments, policies, schedule, and intended learning outcomes. The course will examine strategies for organizations to meet economic, social and environmental goals. Assessments include participation, online discussions, reading responses, written assignments, group presentations, and a final paper. The course aims to help students understand sustainability concepts and apply them to business and personal contexts.

1. 3246 – A01(3 CH)
SUSTAINABILITY MKT
FALL 2021
Virtual Classroom TR 10:00 AM – 11:15 AM
CONTENTS
INSTRUCTOR ......................................................... 1
COURSE DESCRIPTION .......................................... 1
COURSE OBJECTIVES............................................. 2
COURSE FORMAT AND ONLINE ACCESS ............... 2
TECHNOLOGICAL REQUIREMENTS ....................... 3
COURSE MATERIALS ............................................. 3
ASSESSMENT OF LEARNING.................................. 4
UNDERGRADUATE BONUS CREDIT RESEARCH
PARTICIPATION PROGRAM................................... 8
MISSED EXAM AND LATE SUBMISSION POLICY.. 10
ATTENDANCE POLICY.......................................... 10
ELECTRONIC DEVICE POLICY................................11
OUT-OF-CLASS COMMUNICATION......................11
REFERENCING STYLE FOR WRITTEN WORK.........11
CLASS SCHEDULE .................................................12
IMPORTANT DATES .............................................13
INTENDED LEARNING OUTCOMES ......................14
ACADEMIC INTEGRITY POLICY.............................17
Group Projects and Group Work..........................17
STUDENT SERVICES AND SUPPORTS ...................19
ABOUT THE INSTRUCTOR ....................................20
INSTRUCTOR
Name: Marcio Coelho
Office: Virtual Office: https://zoom.us/j/9127096210
Phone: 204-474-8788
Email: marcio.coelho@umanitoba.ca
Office hours: Tuesdays and Thursdays from 12:45 – 13:45 (virtual meetings)
COURSE DESCRIPTION
This course will examine strategies that organizations can adopt to be successful in meeting the triple
bottom line (people, planet, profit) within the broader framework of sustainability. May not be held
with MKT 3240 when titled "Sustainability Marketing". Prerequisites: MKT 2210 (D) or MKT 2211 (D).
A rising tide of global interest from consumers and corporations in solutions to sustainable issues is
creating opportunities for profitable sustainable brands and products in all market segments. The ability
to adapt marketing strategies to sustainable products and services will be an important skill set for
entrepreneurs and marketers going forward. To address these growing concerns and associated future
uncertainties companies need to discard their “business as usual approach” for more forward-looking
strategies that have potential to create a more flourishing sustainable world.

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This course is currently categorized under the “alternative management” suite of courses and is
appropriate for those students who have an interest in broadening and deepening their understanding of
the role business and marketing must play in addressing issues we are facing in the Anthropocene.
Increasingly organizations are needing to adopt sustainable business practices to succeed in today’s
business, societal, and ecological landscape. Businesses are facing challenges across multiple fronts
ranging from environmental degradation, burgeoning world populations, water shortages and the need
for better energy solutions just to name a few. In addition, technology and changing consumer
expectations are making transparency increasingly relevant to businesses. To address these growing
concerns and associated future uncertainties companies need to discard their “business as usual
approach” for more forward-looking strategies that have potential to create a more flourishing
sustainable world.
In doing so, organizations that adopt a sustainable approach will be at a competitive advantage and reap
the many benefits that occur from demonstrating leadership in this arena.
This course will examine multiple strategies that organizations can adopt to be successful in meeting the
triple bottom line (people, planet, profit) within the broader framework of sustainability. Topics that will
be discussed in this context will include developing sustainable business models to drive innovation and
create competitive advantage, using sustainability principles to provide leadership in the design of
products and creation of value chains, understanding sustainable consumer behaviour, and
communicating sustainable value propositions.
COURSE OBJECTIVES
• Have a better understand what is meant by sustainability
• Develop an appreciation for the relationship between sustainable business practices and societal
and ecological welfare
• To develop an enhanced ability to recognize the marketing dimensions of social, environmental
and organizational activity
• Recognize the interdisciplinary and multi-faceted nature of sustainability
• Learn about using sustainability to lead innovation and create competitive advantage
• To be able to understand consumer behaviour in terms of prosocial products and services, and
organizations.
• Learn to use sustainability principles to provide leadership in product design and value chain
creation.
• Learn about sustainable consumer behaviour and how to communicate sustainable value
propositions
• Begin to apply sustainability concepts to their own lives and business(es)
COURSE FORMAT AND ONLINE ACCESS
This course will be conducted “live” via videoconferencing using Zoom and will not involve in-person
instruction. Classes will be during the scheduled class time.
Zoom meeting is available on UM Learn To join the class from your computer, install Zoom Client for
Meetings from zoom.us/download. To join from your smartphone, install the Zoom app. Detailed
instructions are available here.

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For recording attendance and class participation, you will be expected to have your camera and
microphone on during class time and exams. You are expected to leave your camera on for the duration
of the class. When in class, please have your microphone muted and unmute yourself only when you
speak.
Please note that all classes will be recorded, and the video recordings are likely to be shared with other
students in the class.
Class format will be highly interactive, to the extent permitted by technology. Class discussions and
thinking exercises will be central to this course. Discussions will be based not only on the book, but also
from other sources.
Due to the inability of the human brain to take in too much in too little time, we will not be able to cover
the book page by page. However, the important portions will be discussed.
TECHNOLOGICAL REQUIREMENTS
As classes will be delivered synchronously via videoconferencing, a device enabled with a camera and
microphone is required. Further, you are expected to be in a location with a reliable Internet connection
that is strong enough for streaming video.
For quizzes/exams, which will be administered via the Respondus Lockdown browser, you will need a
device (computer or iPad; note that smartphones and Chromebooks will not work) with one of the
following operating systems:
Windows 10, 8, or 7 (note: will not work with Windows 10S)
• MacOS 11.1 to 10.15
• iPad iOS: 11.0+ (will not work with other tablets)
• Memory: 2 GB RAM
• Hard Disk Space: 200 MB of free hard disk space for program files
You will need the Chrome browser. Other browsers such as Safari may not work.
COURSE MATERIALS
Sustainability Marketing: “Sustainability Marketing: A Global Perspective, Frank-Martin Belz, and Ken
Peattle. Wiley - 2nd Edition” ISBN: 978-1-118-51193-0.
Readings will be available through the library and online via UM LEARN.
An e-book of this textbook is available. The Campus Bookstore has hard copies available for delivery and
the e-book. If you are purchasing an e-book, it is strongly recommended you do so from the bookstore or
publisher so that you can access it during the online open-book exams. An e-text from other vendors may
not be accessible during exams.
Please respect copyright laws. Photocopying textbooks, cases, or other reading material is a violation of
copyright laws and is unethical, unless permission to copy has been obtained.
If you are purchasing an e-text, it is strongly recommended you buy the online server version of it from
the bookstore. An e-text purchased from other vendors may not be accessible during exams.

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ASSESSMENT OF LEARNING
There will be six components to the grading:
Class participation: 5 %
Online Discussion Participation: 10 %
Reading Responses 15 %
Written Assignments 20%
Class Presentation 25 %
Final Paper 25%
Bonus Credit Research Participation Program. - 2%
This course will be using the following letter-grading scheme:
Of all the students who get 50% or over in the course:
- top 5% of the class will get an A+
- next 10% will get an A
- next 20% will get a B+
- next 20% will get a B
- next 20% will get a C+
- next 20% will get a C
- next 5% will get a D
Getting less than 50% in the course will result in an F grade.
The letter grades are based on where your course total marks are on the above curve, regardless of the
absolute number. For example, it is possible for you to get 90% in the course and not get an A if you were
not in the top 20% of the class. Likewise, you may get 70% and still get an A if you are in the top 20% of
the class. So, it can work both ways.
In the event of a skewed distribution of grades, the course marks may be curved up or down as
necessary (the weighting of each component will remain unchanged).
Class Participation (5%):
Participation is so important in this course that it would be marked every single class.
Students are expected to come to each class having prepared the material assigned and ready to
participate in class discussion. Material covered in each class builds on previous concepts and therefore it
is important to attend all classes. Absences require an explanation with frequent absences affecting the
attendance and participation grade.
For recording your class participation and attendance, you will be required to have your camera and/or
microphone on when you speak or for the duration of the class.
You can have up to five different levels of participation in class and will be graded according to that. All
the details of class participation marks are available on UM Learn and will be explained in class.
Circumstances beyond your control, such as illness, can provide justification for missing a class. In these
cases, let me know IN ADVANCE that you would not be in class.

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A student who misses a class without justification will lose 1mark out of his/her participation mark.
Anyone who misses four or more classes (without justification) will receive an F for the course.
Please note that I consider doing work for another course to be simply bad time management and
therefore not justification for missing mine unless it has been authorized by the department
head/University administration in writing, and that I may request documentation to justify missed classes.
It is the responsibility of the student to answer my call for the attendance in each class. Attendance cannot
be marked for those who are not in class.
Online Discussions Participation (10%)
Each of you is expected to contribute to online discussions. This includes preparation for class by reading
assigned articles, delivering your thoughts and analysis of written assignments at UMLearn, and contributing
towards our discussion boards set up on UM LEARN. I strongly urge you to participate actively, I have found
that class discussion makes the learning experience more enjoyable and fulfilling for all involved.
In addition, you are responsible for individual posts to the discussion boards that are set up on UM LEARN.
You should strive for posts that refer to and build on others in the thread. As a general guideline I am not
looking for many posts from you, but I am looking to see if you reading others posts and making
contributions of your own on a regular or semi-regular basis.
While evaluation of individual contribution will be based on subjective judgment by the instructor, the
following grading scale will serve as a guide for this judgment:
0: Does not post
1-2: Posts but does not add new information (e.g., posts to simply agree with other comments)
3-4: Posts basic information linking the material to the discussion question/issue
5-6: Offers a basic opinion related to the discussion question/issue
7: Engages in a meaningful discussion with other members of the class about the discussion
question/issue
8: Shares an analysis using data or evidence from readings, experience, or additional research
related to the discussion question/issue
9-10: Advances the classes understanding of a concept or case study through an instrumental insight or
question related to the discussion question/issue
Reading Responses (15%)
Students should submit short (less than two pages long, Times New Roman font, 12pt size, double-
spaced with margins 1” all around) responses to the Readings via UM Learn at least one hour prior to
the start of the class on the dates they are due (note: the dates listed on the course outline are tentative
and may change. Late responses will not be accepted. Student written responses should demonstrate
that the student has read and thoughtfully considered the reading. For some of the readings question(s)
to facilitate the written response will be provided. Responses also serve to indicate what the student will
bring to the group discussions in terms of insights/examples/thoughtful questions etc. Please proofread
your responses before submitting them -- students may lose up to one letter grade for each response
that has numerous grammatical or typographical errors (e.g., 4 or more).

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Written Assignments (20%)
Throughout the semester, you will be asked to complete a series of assignments. These assignments are
tied directly to specific aspects of the course and will in one case be group based. Some of them may also
be presented orally to all of us. Assignment specifics will be provided in class. At present 3 assignments
are planned. The first will be group based and presented in class on September 28 and 30 and October 05
and 07. The second and third assignments will be individual written assignments and they are due on
October 26 and November 23. If you will be out of town or otherwise unable to attend class on the day
an assignment is due, please make sure it is submitted in advance.
Individual competency in marketing is critical, but so is your ability to work in groups and accomplish tasks
as a member of a team.
Class Presentations (25%)
Small groups will be formed to work on presentations. Groups should have 3 to 4 students maximum (which
should make 9 groups in total). A list of suitable topics will be provided. You may also select to work on a topic
not included on this list but must first get the topic approved by me. The idea behind this assignment is for
you to delve deeper into a topic of your interest and then share your expertise with the class. Your group will
be expected to lead the class for 20-25 minutes. You may ask us to think about issues beforehand or provide
any reading material you think would be helpful.
Your group will present your topic/theme to the class. Each presentation will be 20 minutes (15 for the
presentation and 5 for questions/discussion). After presenting, the group should lead the class into a
discussion about the topic. The way to deliver the presentation and to provoke the class discussion is
totally open for the group to choose. Use your creativity to draw the class attention to the content of
the presentation and an interesting way to involve the class into the discussion.
The presentation is scheduled during the five final classes on November 25 and 30, and December 2, 7,
and 9, 2021 (we will randomly draw for presentation order).
The purpose of the presentation is to effectively communicate to the class your analysis of the
Sustainability topic your group have selected.
Each presentation should consist of the following (all that applies):
- Introduction to the topic
- Overview about the topic and how it became important over the years.
- Sustainability issues related to the topic
- Situations that illustrate the importance of the topic and why
- Opposition to the topic and its argument
- Conclusion
- 2 or 3 questions for the class to discuss
The presentation will be evaluated for:
- Cleanliness
- Time management of the presentation
- Logical flow of the ideas
- If the presentation was listenable and professional
- If the presentation made the topic and the discussion interesting to the class

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Rubric to be used for assigning marks to group presentations (both assignment 1 and end of term
presentations)
Content (70%)
5
excellen
t
content
4
very
good
content
3
good
content
2
weak
content
1
little by
way of
content
Marks
Well researched: The group presented a well-
researched content, using academic papers and
strong sources of information as well, not relying
only on blogs and or Google content.
5
intellectually stimulating: The presented material
brings content that build up upon concepts that
have been presented in class discussions and applies
them to real-life situation. The content shows good
balance between theory and practice
5
Add good and new ideas/concepts: The
presentation brings new ideas about the overall
topic on Sustainability Marketing and in the specific
topic as well.
5
Thought-provoking: The presentation provokes the
audience to think and consider new approaches
and/or new behaviour related to the overall theme
(Sustainability marketing) and/or the specific theme.
5
TOTAL 20
Delivery (30%) 5
excellent
delivery
4
very
good
delivery
3
good
delivery
2
weak
delivery
1
poor
delivery
Well-presented: The presentation was clear and
well prepared. All the group members showed
knowledge about the whole presentation.
5
Time management: The group made a wise use of
the time to allocate all points in the presentation. 5
logical flow: The presentation showed good flow of
ideas, from introduction, body of the presentation,
and conclusion.
5
Listenable: The presentation was audible, and the
language used was professional 5

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Interesting: The group manage the presentation
(and the slides) keeping the audience interested in
what they were delivering.
5
TOTAL 25
Note that for the group presentations (assignment 1 and end of term class presentation) I expect all
members of the group to present. The final mark for each student will be a combination of the group’s
overall mark and the individual students mark (through peer evaluation – See PEER EVALUATION FORM on
p. 16 below).
Final Paper (25%)
Students will choose one of four options for an individual term paper (maximum body of approx. 3,500
words) due on December 14th
, 2021.
Option A: Research and analyze two companies competing in the same category- one that genuinely
incorporates sustainability marketing into its operations and one that either does not do any sustainability
marketing or that only superficially does so. Compare consumer perceptions of their respective brands
and predict the companies’ relative long-term competitiveness in that category.
Option B: Forecast the future of sustainability marketing, using specific principles and concrete examples
to support your arguments. Will the fields’ future be positive or negative? For whom or for what? And
based on whose standards? Recommend practical and constructive changes to the field of sustainability
marketing.
Option C: Develop an environmental marketing plan for a real business of your choice.
Option D: Term paper on a topic that interests you. You must seek approval for the topic that you wish
to work on with the instructor in advance.
UNDERGRADUATE BONUS CREDIT RESEARCH PARTICIPATION PROGRAM
Students can participate in up to four online research studies this term to earn bonus credit. Each study
takes approximately 15 minutes to complete and provides a 0.5% bonus to your course grade. There is
a maximum bonus of 2% per course.
Please note that each study can only be completed once for extra credit: completing the same study
more than once will not provide additional course credit.
Benefits of the Program:
This program is designed to give students a glimpse into how marketing theory is developed through
participation in marketing research studies conducted by faculty here at the Asper School of Business.
Participation in academic research studies also enhances the value of the degrees from Asper. University
reputations are affected by the quality of research conducted by their faculty: participating in these
studies helps Asper professors publish in scholarly journals, consequently improving the school’s
reputation.
Procedure:

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You will be notified via email prior to each study so that you may participate online. At the end of each
study, you can choose a course to which you assign the bonus credit. Please take a screen shot of the
page where you assign the bonus credit, for your records.
At the end of each study session, you will be debriefed, i.e., you will be informed as to what was being
studied in each study. This debriefing will allow you to see how marketing theory is developed through
academic research.
All studies that you participate in are approved by the Psychology/Sociology Research Ethics Board,
University of Manitoba. If you have any questions, please feel free to contact the subject pool
administrator at mktg_research@umanitoba.ca.
Alternative Assignment:
Should you wish to earn bonus credit, but not wish to participate in research, the following option is
offered as an alternative assignment for bonus credit. This alternative assignment is designed to take
approximately 15 minutes of time, the same time that would be spent if you were participating in the
research program.
Students are to find one short research report in the Journal of Consumer Psychology or Psychological
Science and will be required to read the article and submit a one page summary of the main findings to
mktg_research@umanitoba.ca by the end of the particular study period a student chooses not to
participate in (i.e. if the study period is from Feb 1 – 15, this is the period in which the alternative
assignment has to be done and submitted). Credit will be given to the student as if they participated in
the research study. Please note that a separate assignment must be completed for each study.
Some study data and information from the study may be sent outside of the University of Manitoba to
other researchers, academic institutions, health care facilities, or organizations for further analysis,
testing or as part of the research study. Any information sent out of the University of Manitoba will not
show your name or address, or any other identifiable personal information about you
Information gathered in this research study may be published or presented in public forums, however
your name and other identifying personal information will not be revealed. Increasingly, the scientific
community, the granting agencies and medical scientific journals require that data be stored and made
available for secondary review and analyses. For publication purposes your de-identified study data may
be shared with to other researchers from other institutions for secondary analyses or other research
purposes. Any information sent out of the University of Manitoba will not show your name or address,
or any other identifiable personal information about you. However, despite efforts to keep your
personal information confidential, absolute confidentiality cannot be guaranteed. Your personal
information may be disclosed if required by law.
Any questions about the assignment or suggestions for articles should be directed to
mktg_research@umanitoba.ca.
To protect the academic integrity of education at the Asper School, certain protocols will be observed for
online exams. For instance, the online exam will set up such that each student will get a random subset
of questions from a larger question bank, which means no two students will get exactly the same exam.
Further, a very small number of questions will appear on a screen, and you may not have the option to
move back to questions you have already answered.

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For exams, we will be using university-approved Respondus Monitor (camera-invigilation), which will
require you to have your camera and microphone on for the entire duration of the exam. As the software
detects any unusual movements, you will need to sit in a location where there are no people/pets or other
moving objects in the camera’s view during the exam.
For recording your class participation, you will be required to have your camera and/or microphone on
when you speak or for the duration of the class.
MISSED EXAM AND LATE SUBMISSION POLICY
If you have to miss an exam for medical reasons, please try your best to inform me by email before the
exam.
In addition to the university’s list of acceptable reasons for missing an exam, the Asper School has an
approved list of events for which you may be eligible for an accommodation if you have to miss the
midterm (not the final exam). Please consult the list to see if your reason qualifies.
If you are given a makeup exam, I cannot guarantee that the difficulty level of the makeup exam will be
the same as the one the rest of the class got.
Do not make travel plans before the Final Exam. I cannot let you take the exam earlier/later because you
made bookings for an earlier date. In the event you have to miss the Final Exam for a valid reason, a
request for a deferred exam must be made at your home Faculty’s Undergraduate Program Office
(b_comm@umanitoba.ca, if you are an Asper student). Applying for a deferred exam does not guarantee
your request will be granted.
Please make sure you submit the Individual Assignments and Group Project by the due date/time. There
is a 1-mark penalty per day or part thereof your assignment or group project is submitted late.
ATTENDANCE POLICY
You are allowed a maximum of 4 unexcused absences. This does not include excused absences due to:
a) medical and/or compassionate reason
b) participation in an inter-university, provincial, inter-provincial, national, or international
scholastic or athletic event
c) religious obligations
d) qualification for accommodation under one of the Asper approved list of events
No reason other than the above is considered a valid excuse. For an absence to be considered excused,
valid documentation will be required. Simply informing me that you won’t be in class on a particular day
is not considered an excused absence.
If you have over 4 unexcused absences, it will result in an automatic F grade in the course, as per the
Asper School’s Debarment Policy. There will be no exceptions to this rule. If you feel you will have over 4
unexcused absences, you are strongly encouraged to VW if possible.
Attendance will be taken in the first Tuesday, starting Sep. 14th
. Joining the class over 15 minutes late or
leaving more than 15 minutes early (without the instructor’s prior approval) will be considered absent
for that class.

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You will be required to turn on your camera for the purpose of attendance. A screenshot will be taken as
a record of the attendance.
ELECTRONIC DEVICE POLICY
Using a computer, tablet, or smartphone with a camera/mic is necessary for this course.
Although this is course is taught in a remote teaching format, we will observe the protocols that would be
expected during in-person classes. Avoid making or taking calls on your cellphone while class is in progress.
No frivolous posting of messages in the Chat area during class. Please do not video/audio record class
lectures or take pictures of the screen without the instructor’s permission.
OUT-OF-CLASS COMMUNICATION
PowerPoint files, assignment/project guidelines, other class-related files, and grades will be posted on
UM Learn. Moreover, any announcements outside of class will be sent by e-mail from UM Learn. It is
your responsibility to check your UofM e-mail account frequently so that you don’t miss these emails.
Sometimes an announcement in UM Learn might be used by the professor to give specific instructions
for or clarify something related to the next class.
There are many questions that cannot be answered succinctly over email. If you email me a question,
please consider whether it can be easily and effectively answered by email. If it cannot, please talk to me
before or after class. If I receive a question that is difficulty to answer electronically or will require a
lengthy response, I will ask you to virtually meet with me to discuss instead.
REFERENCING STYLE FOR WRITTEN WORK
In the group project for this course, you are expected to use the APA style of referencing, for both the in-
text citations and the Bibliography. To learn about the APA style, please consult a librarian in the
Management Library or look up http://libguides.lib.umanitoba.ca/citationmanagers/referencemanagers.

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CLASS SCHEDULE
Day Chapter Content/Assignment Due date
Set 09 General introduction and Course Outline
Set 14 Marketing in the Twenty-First Century
Chap. 1
Reading 1
Set 16 Marketing in the Twenty-First Century
Chap. 1
Reading 2; Written response 1
Set 21 Framing Sustainability Marketing
Chap. 2
Reading 3; Written response 2
Set 23 Framing Sustainability Marketing
Chap. 2
Reading 4; Written response 3
Set 28 Socio-Ecological Problems
Chap. 3
Reading 5; Written response 4
Assignment 1 – Group presentation
Set 30 Socio-Ecological Problems
Chap. 3
Assignment 1 – Group presentation
Oct 05 Sustainable Consumer Behaviour
Chap. 4
Assignment 1 – Group presentation
Oct. 07 Sustainable Consumer Behaviour
Chap. 4
Assignment 1 – Group presentation
Oct 12
Sustainability Marketing Values and
Objectives
Chap. 5
Readings 6 & 7; Written response 5
Oct 14
Sustainability Marketing Values and
Objectives
Chap. 5
Oct 19 Sustainability Marketing Strategies
Chap. 6
Reading 8 & 9; No written response
Oct 21 Sustainability Marketing Strategies
Chap. 6
Final presentation groups formed
Reading 10; Written response 6
Oct 26 Customer Solutions
Chap. 7
Assignment # 2
Oct 28 Customer Solutions
Chap. 7
Reading 11; Written response 7
Nov 02 Communications
Chap. 8
Reading 12; No written response
Nov 04 Communications
Chap. 8
Draw for presentation order
Nov 08
– 12
Fall Break – No Class
Nov 16 Customer Cost
Chap. 9
Reading 13 “Business, Society and the
Future of Capitalism”; Written response 8
Nov 18 Customer Cost Chap. 9

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Reading 14 “Sustainable Marketing Based
on Virtue Ethics”; Written Response 9
Nov 23 Convenience
Chap. 10
Assignment 3: “Bhutan: Taking the
Middle Path to Happiness”
Nov 25
Group Presentation: 2 Groups randomly
selected
Nov 30
Group Presentation: 2 Groups randomly
selected
Dec 02
Group Presentation: 2 Groups randomly
selected
Dec 07
Group Presentation: 2 Groups randomly
selected
Dec 09 Group Presentation: the last group
Dec 14 Final Paper due date
Dec 13- 17 Fall Term Exam Period – No Final Exam
IMPORTANT DATES
Attendance recording begins - Set 14
VW deadline - Nov 22

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INTENDED LEARNING OUTCOMES
AACSB Assurance of Learning Goals and Objectives
The Asper School of Business is proudly accredited by AACSB. Accreditation requires a process
of continuous improvement of the school and our students. Part of “student improvement” is
ensuring that students graduate with the knowledge and skills they need to succeed in their
careers. To do so, the Asper School has set the learning goals and objectives listed below for
the Undergraduate Program. The checked goal(s) and objective(s) will be addressed in this
course and done so by means of the items listed next to the checkmark.
Goals and Objectives in the Undergraduate Program
Goals and
Objectives
Addressed in
this Course
CourseItem(s)
Relevant to these
Goals and
Objectives
1 Quantitative Reasoning
A. Determine which quantitative analysis technique is
appropriate for solving a specific problem.
B. Use the appropriate quantitative method in a
technically correct way to solve a business
problem.
C. Analyze quantitative output and arrive at a
conclusion.
2 Written Communication
A. Use correct English grammar and mechanics in
their written work.
Assignment and
Group project
B. Communicate in a coherent and logical manner
Assignment and
Group project
C. Present ideas in a clear and organized fashion.
Assignment and
Group project
3 Ethical Thinking
A. Identify ethical issues in a problem or case
situation
Class discussions and
case studies
B. Identify the stakeholders in the situation.
Class discussions and
case studies
C. Analyze the consequences of alternatives from an
ethical standpoint.
Class discussions and
case studies

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D. Discuss the ethical implications of the decision.
Class discussions and
case studies
4 CoreBusiness Knowledge Entire course

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PEER EVALUATION FORM
Everyone must submit this form electronically via “Peer Evaluation Individual Assignment” in UM
Learn at or before the due date of project report. This form is to be used for the first assignment and
the final in class presentations. Therefore 2 submissions will be necessary.
Objective: I will assign a score to each team project and then adjust each member’s individual score by
his or her evaluations received from peers. These evaluations provide you with protection against team
members who wish to receive a good grade without doing the work.
Procedure: You are to assign 100 points among yourself and the members in your group for each of the
two questions below. If, say, there are four members in your group and all made equal contributions,
then each member, including yourself, would receive 25 points on each question. If, however, three
members did most of the work and the fourth member malingered, your point assignment might be 27
points to each of the three workers and only 19 points to the malingerer.
Note: Each team member is required to submit a peer evaluation form. Failure to submit a peer
evaluation form will result in a penalty of one letter grade for all the group, and the student that didn’t
submit it will have no grade. I will allocate points among team members based on the peer evaluation
forms that I receive.
How would you characterize the amount of time and effort each group member spent on the project?
Member 1 (yourself)_________________________ points__________
Member 2 _________________________________ points___________
Member 3 _________________________________ points __________
Member 4 _________________________________ points __________
Total Points = 100
How would you characterize the overall contribution of each group member in connection with the
project?
Member 1 (yourself)_________________________ points__________
Member 2 _________________________________ points___________
Member 3 _________________________________ points __________
Member 4 _________________________________ points __________
Total Points = 100
NOTE: IF YOU AWARDED ONE OR MORE TEAM MEMBERS LOWER POINTS THAN THE OTHERS, PLEASE
EXPLAIN THE REASONS FOR YOUR DOING SO ON AN ADDITIONAL PAGE.

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ACADEMIC INTEGRITY POLICY
It is critical to the reputation of the Asper School of Business and of our degrees that everyone associated
with our faculty behave with the highest academic integrity. As the faculty that helps create business and
government leaders, we have a special obligation to ensure that our ethical standards are beyond reproach.
Any dishonesty in our academic transactions violates this trust. The University of Manitoba General
Calendar addresses the issue of academic dishonesty under the heading “Plagiarism and Cheating.”
Specifically, acts of academic dishonesty include, but are not limited to:
using the exact words of a published or unpublished author without quotation marks and
without referencing the source of these words (includes Chat messages posted during class)
duplicating a table, graph, or diagram, in whole or in part, without referencing the source
paraphrasing the conceptual framework, research design, interpretation, or any other ideas of
another person, whether written or verbal (e.g., personal communications, ideas from a verbal
presentation) without referencing the source
copying the answers of another student in any test, examination, or take-home assignment
providing answers to another student in any test, examination, or take-home assignment or
obtaining answers or other unauthorized help from anyone else
taking any unauthorized materials into an examination or term test (crib notes), regardless of
whether those are used during the exam
recording exam questions using any method, regardless of whether those are shared with others
sharing exam questions with those who are yet to take the exam, including future students or
attempting to sell exam questions
impersonating another student or allowing another person to impersonate oneself for the purpose
of attendance, earning class participation marks, submitting academic work, or writing any test or
examination
stealing or mutilating library materials
accessing test prior to the time and date of the sitting
changing name or answer(s) on a test after that test has been graded and returned
submitting the same paper or portions thereof for more than one assignment, without discussions
with the instructors involved
Group Projects and Group Work
Many courses in the Asper School of Business require group projects. Students should be aware that
group projects are subject to the same rules regarding academic integrity. All group members should
exercise special care to ensure that the group project does not violate the policy on Academic Integrity.
Should a violation occur, group members are jointly accountable unless the violation can be attributed
to specific individuals.

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Some courses, while not requiring group projects, encourage students to work together in groups before
submitting individual assignments. If it’s unclear whether it is allowed, students are encouraged to seek
clarification from the instructor to avoid violating the academic integrity policy.
In the Asper School of Business, all suspected cases of academic dishonesty in undergraduate courses are
reported to the Dean's office and follow the approved disciplinary process. See following table for typical
penalties for academic dishonesty in the Asper School.
Typical Penalties for Academic Dishonesty in the Asper School
If the student is from another Faculty and the academic dishonesty is committed in an Asper course, the
student’s Faculty could match or add penalties beyond the Asper School’s.
F-DISC on transcript indicates the F is for disciplinary reasons.
ACADEMIC DISHONESTY PENALTY
Cheating on exam (copying from or
providing answers to another student)
F-DISC in course
Suspension from taking Asper courses for 1 year
Notation of academic dishonesty in transcript
Sharing exam questions electronically
during exam
F-DISC in course
Suspension from taking Asper courses for 1 year
Notation of academic dishonesty in transcript
Possession of unauthorized material
during exam (e.g., cheat notes)
F-DISC in course
Suspension from taking Asper courses for 1 year
Notation of academic dishonesty in transcript
Altering answer on returned exam and
asking for re-grading
F-DISC in course
Suspension from taking Asper courses for 1 year
Notation of academic dishonesty in transcript
Plagiarism on assignment
F-DISC in course
Suspension from taking Asper courses for 1 year
Notation of academic dishonesty in transcript
Submitting paper bought online
F-DISC in course
Suspension from taking Asper courses for 1 year
Notation of academic dishonesty in transcript
Inappropriate Collaboration
(collaborating with individuals not
explicitly authorized by instructor)
F-DISC in course
Suspension from taking Asper courses for 1 year
Notation of academic dishonesty in transcript
Group member had knowledge of
inappropriate collaboration or
plagiarism and played along
F-DISC in course
Notation of academic dishonesty in transcript
Signing Attendance Sheet for
classmate
F-DISC in course
Notation of academic dishonesty in transcript

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STUDENT SERVICES AND SUPPORTS
The University of Manitoba provides many different services that can enhance learning and provide
support for a variety of academic and personal concerns. You are encouraged to visit the below websites
to learn more about these services and supports. If you have any questions or concerns, please do not
hesitate to contact your instructor or the Undergraduate Program Office.
For Information on… …follow this link
Tech-related issues with UM Learn or videoconferencing Information Services & Technology
Admission, Registration, Tuition Fees, Important Dates, Final Exams,
Graduation, and Transcripts
Registrar’s Office
Academic policies & procedures, regulations, Faculty-specific
information, degree and major requirements
Academic Calendar
Help with research needs such as books, journals, sources of data,
how to cite, and writing
Library Resources
Tutors, workshops, and resources to help you improve your learning,
writing, time management, and test-taking skills
Writing and Learning Support
Support and advocacy for students with disabilities to help them in
their academic work and progress
Student Accessibility Services
Copyright-related questions and resources to help you avoid
plagiarism or intellectual property violations
Copyright Office
Student discipline bylaws, policies and procedures on academic
integrity and misconduct, appeal procedures
Academic Integrity
Policies & procedures with respect to student discipline or
misconduct, including academic integrity violations
Student Discipline
Students’ rights & responsibilities, policies & procedures, and
support services for academic or discipline concerns
Student Advocacy
Your rights and responsibilities as a student, in both academic and
non-academic contexts
Your rights and responsibilities
Full range of medical services for any physical or mental health
issues
University Health Service
Information on health topics, including physical/mental health,
alcohol/substance use harms, and sexual assault
Health and Wellness
Attempting to sell exam
F-DISC in course
Suspension from taking Asper courses for 18 months
Notation of academic dishonesty in transcript

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Any aspect of mental health, including anxiety, stress, depression,
help with relationships or other life concerns, crisis services, and
counselling.
Student Counselling Centre
Support services available for help regarding any aspect of student
and campus life, especially safety issues
Student Support Case Management
Resources available on campus, for environmental, mental, physical,
socio-cultural, and spiritual well-being
Live Well @ UofM
Help with any concerns of harassment, discrimination, or sexual
assault
Respectful Work and Learning
Environment
Concerns involving violence or threats, protocols for reporting, and
how the university addresses them
Violent or Threatening Behaviour
ABOUT THE INSTRUCTOR
Dr. Coelho is a Sessional Professor of Marketing at the Asper School. He has a B.Sc. in Social
Communication/Journalism, a Master’s in Business Administration from Brazil, where he also worked as
a Social Communication Manager before getting a Ph.D. in Semiotics, from Mackenzie Presbyterian
University in Sao Paulo. In Winnipeg, Dr. Coelho got his Postdoctoral fellowship in Communication and
Entrepreneurship at the University of Manitoba. He has also been teaching courses like Fundamentals of
Marketing, Consumer Behaviour, Introduction to Business, Business Communication, and International
Business at the Buller School of Business at Providence University College in Otterburne, MB for the past
5 years. He has a textbook published on Management Essentials.
Dr. Coelho has overseen student’s applied marketing research for several years in Brazil and is also
working as a Business Consultant in Canada. He is also Futurepreneur Community Partner, helping
entrepreneurs to develop and build their Business Plan to apply for Government’s Grants and Loans.
Dr. Coelho is married to a schoolteacher and has three kids. He loves to read, plays piano and flute, and
enjoy board games.