The document discusses a multi-platform approach to engaging teens in science through an interactive website and social media. It suggests using extensive graphics, games, and relatable content to stimulate curiosity and participation. The goal is to create an engaging learning process by presenting scientific information in a fun and accessible way.

1. http://www.ciencia20.up.pt
www.facebook.com/ciencia20

2. multi-platform
documentaries website presence in events
online games exhibitions
debates
social media stand-up comedies
audiovisual
magazines suggestions science tours

3. website
“teens frequently use the Internet for social
and entertainment gratifications”[1]
[1] based on references at Weigold & Treise, 2004
Weigold, M. F., & Treise, D. (2004). Attracting Teen Surfers to Science Web Sites. Public Understanding of Science, 13(3), 229–
248. doi:10.1177/0963662504045504

4. website
how can we stimulate a more engaging
learning process?

5. website
homepage layout
layout guidelines:
• extensive graphics
• photographs
• illustrations
• colorful

6. website
guideline: information presented
in a fun way.
• games

7. website
guideline: cool stuff to look at and
do.
• scientific activities
calendar
• “our suggestions”

8. website
guideline: what and why scientists
do what they do?
• interviews with
scientists

9. website
guideline: questions and answers.
• questions activity
• questions and
answers on the
website

10. website
guideline: interactive participation.
• “participate”
section

11. website
content related to daily life
• why do we like chocolate?
• can shopping be an addiction?
• what’s the price to pay for a sleepless
night?
• (…)

12. website
arousing curiosity (also with daily life
content)
• myth or
truth?

13. website
social network presence

14. http://www.ciencia20.up.pt
www.facebook.com/ciencia20