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#Winning  ways and  Susan Brown Lawrence Public Library NEKLS Tech Day 2011 SOCIAL MEDIA AS TEAM SPORT: ails
Social Media at LPL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],: NOT LOOKING BEFORE LEAPING
: GETTING IN BEFORE GETTING IT
"We'll work it all out as we go along. Let our practice form our doctrine -  thus assuring precise theoretical coherence.“ -  Edward Abbey, The    Monkey Wrench Gang : NOT HAVING GOALS
OUR PURPOSE: Why do we do social media?  What is our goal? - To inform and engage our community - To listen to and respond to our customers - To market our services, programs, and collections - To position ourselves as a knowledge leader and essential destination OUR STRATEGY: How will we work toward our goals? - Promote our events, collections, and services - Start conversations with our users by asking questions and gathering opinions - Participate in conversations happening in the community - Actively listen to what customers are saying and respond appropriately - Build relationships by passing along content of others - community partners, local bloggers, etc. LPL SOCIAL MEDIA PRINCIPLES:
OUR CONTENT – What will we say?   - News & events (LPL, Lawrence, book-related) - Information about collections, services, new features, etc. - Original content (i.e. reviews, recommendations, etc.) - Pass along relevant content of others (link to local blogs, retweet, etc.) - Cross promote our own social media channels (i.e. Tweet about new blog post, etc) - Responses to questions and comments     OUR TONE – How will we say it?   - We will be honest and authentic, not snarky or sarcastic - We will be respectful to all commenters, positive and negative - We will say please and thank you - We will not post anything on social media that we would not say at a service desk
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LPL SOCIAL MEDIA PROCEDURES:
[object Object],[object Object],[object Object],[object Object],[object Object],: NOT HAVING GOALS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],: ONLY BROADCASTING
[object Object],[object Object],[object Object],MINOR
HOW WE STARTED  #WINNING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TEAM HIGHLIGHT REEL: ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Social Media is a lot like the strategy game Othello.  It’s incredibly easy to learn but it takes a long time to master.”  - Laura Solomon,  Doing Social Media So It Matters: A Librarians Guide
NEXT SEASON: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CARE TO SHARE? Game plans? #Wins? ? ails

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Susan Brown Social Media and Marketing for NEKLS Tech Day

  • 1. #Winning ways and Susan Brown Lawrence Public Library NEKLS Tech Day 2011 SOCIAL MEDIA AS TEAM SPORT: ails
  • 2.
  • 3.
  • 4. : GETTING IN BEFORE GETTING IT
  • 5. "We'll work it all out as we go along. Let our practice form our doctrine - thus assuring precise theoretical coherence.“ - Edward Abbey, The Monkey Wrench Gang : NOT HAVING GOALS
  • 6. OUR PURPOSE: Why do we do social media? What is our goal? - To inform and engage our community - To listen to and respond to our customers - To market our services, programs, and collections - To position ourselves as a knowledge leader and essential destination OUR STRATEGY: How will we work toward our goals? - Promote our events, collections, and services - Start conversations with our users by asking questions and gathering opinions - Participate in conversations happening in the community - Actively listen to what customers are saying and respond appropriately - Build relationships by passing along content of others - community partners, local bloggers, etc. LPL SOCIAL MEDIA PRINCIPLES:
  • 7. OUR CONTENT – What will we say?   - News & events (LPL, Lawrence, book-related) - Information about collections, services, new features, etc. - Original content (i.e. reviews, recommendations, etc.) - Pass along relevant content of others (link to local blogs, retweet, etc.) - Cross promote our own social media channels (i.e. Tweet about new blog post, etc) - Responses to questions and comments     OUR TONE – How will we say it?   - We will be honest and authentic, not snarky or sarcastic - We will be respectful to all commenters, positive and negative - We will say please and thank you - We will not post anything on social media that we would not say at a service desk
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. “ Social Media is a lot like the strategy game Othello. It’s incredibly easy to learn but it takes a long time to master.” - Laura Solomon, Doing Social Media So It Matters: A Librarians Guide
  • 15.
  • 16. CARE TO SHARE? Game plans? #Wins? ? ails