This presentation of Richard Romano's keynote address from the Canadian Printing Industries Secor Council Forum on June 3 provides an overview of the current state of the North American printing industry. A combination of economic data and qualitative media and technology trends points out the challenges the industry faces, as well as the opportunities that can help printers survive and thrive as we head toward 2020.

1. Surviving & Thriving in the North American Printing Industry CPISC 5th Annual Forum June 3, 2011 Richard Romano, WhatTheyThink

2. William Caxton, Printer 1476—First printing press in England; printed first books in English

3. William Caxton, Entrepreneur 1450–1492—Merchant, businessman, and entrepreneur

5. The Rear View Mirror

6. Canadian Commercial Printing Shipments—1992–2010 WhatTheyThink Economics and Research Center analysis of Statistics Canada data

7. Canadian Commercial Printing Shipments—2006–2010 (C$) WhatTheyThink Economics and Research Center analysis of Statistics Canada data

8. U.S. Commercial Printing Shipments—2006–2011 (US$) WhatTheyThink Economics and Research Center analysis of U.S. Census Bureau data

9. Canadian Commercial Printing Shipments Forecast to 2017 WhatTheyThink Economics and Research Center analysis of Statistics Canada data

10. Canadian Commercial Printing Establishments—1999–2009 Statistics Canada

11. Canadian Commercial Printing Establishments by Size Statistics Canada

12. The View from 20,000 Feet

13. Current U.S. Business Conditions, 03/11 WhatTheyThink Economics and Research Center survey, March 2011 Increased 6%+: 21% Decreased 6%+: 27%

14. Top Services Increasing WhatTheyThink Economics and Research Center survey, December 2010

15. Top Services Decreasing WhatTheyThink Economics and Research Center survey, December 2010

16. Top Services Discontinued WhatTheyThink Economics and Research Center survey, December 2010

17. Top Services To Be Added WhatTheyThink Economics and Research Center survey, December 2010

18. Broadband Usage vs. Printing Shipments WhatTheyThink Economics and Research Center analysis Regression analysis (r-squared = 72%): for every additional hour of broadband time spent online at home, U.S. commercial printing volume declines by $2.00

21. Media Madness

22. Traditional Media Spending Traditional media: Directories, magazines, newspapers, outdoor, radio and TV. eMarketer

23. Marketing Tactics—Increased Spending in 2011 eMarketer StrongMail via eMarketer

24. What Marketing Was ...

25. What Marketing Has Become ...

26. Social Media

33. The Road Ahead

46. Questions? Answers?

47. Thank You Very Much!