The document discusses strategies for businesses to consider in a challenging economic environment, including focusing on basics, sweating the small stuff, and choosing to be fast, good or cheap. It suggests adding elements like easy, fun, beautiful, green and responsible to stand out from competitors. The conclusion emphasizes the importance of storytelling and gaining clarity through action instead of fear.

1. & WHAT TO DO ABOUT IT

2. SUMMARY OF CURRENT STATE OF THE ECONOMY
(AS OF 2/28/2009)

3. THIS IS AN EQUAL
OPPORTUNITY CRISIS
GO TO BASICS AND
!
OUTRUN YOUR COMPETITORS

4. ABSOLUTELY,
POSITIVELY
SWEAT THE SMALL STUFF

5. FAST, GOOD, CHEAP
PICK TWO OR ALL THREE ?
FAST TODAY IS NOT FAST ENOUGH FOR TOMORROW,
GOOD TODAY IS NOT GOOD ENOUGH FOR TOMORROW,
CHEAP TODAY IS NOT CHEAP ENOUGH FOR TOMORROW

6. FAST, GOOD, CHEAP, + MORE

7. FAST, GOOD, CHEAP + EASY
ASK YOURSELF: HOW MANY OF YOUR PROCESSES OR
POLICIES ARE SETUP TO MAKE LIFE EASIER FOR YOU
AND HARD FOR YOUR CUSTOMERS?
CHANGE THE ONES THAT ARE ABOUT YOU.

8. FAST, GOOD, CHEAP + FUN
WHEN YOU ARE SELLING A PRODUCT OR SERVICE
THAT HAS SUBSTITUTES, AND YOUR COST STRUCTURE
PROHIBITS YOU FROM DOING MUCH ELSE, YOU
COULD JUST ALWAYS MAKE IT MORE FUN.

9. FAST, GOOD, CHEAP + BEAUTIFUL
STYLE IS SUBSTANCE
FASHION IS FUNCTION
FEELINGS ARE THE RATIONAL BEHIND PURCHASE
SOFT STUFF IS THE HARD STAFF AND HARDEST TO GET RIGHT

10. FAST, GOOD, CHEAP + GREEN
PEOPLE WANT TO BE SEEN AS GREEN, AND THEY
WANT TO WORK FOR AND BUY FROM COMPANIES
THEY SEE AS GREEN, TOO. CHANGE THE ONES THAT
ARE ABOUT YOU.

11. FAST, GOOD, CHEAP + RESPONSIBLE
IT IS NOT JUST HOW YOU TREAT THE COMMUNITIES
YOU OPERATE IN, BUT ALSO HOW AND WHERE YOU
SOURCE YOUR RAW MATERIALS AND LABOR.
MADE IN AMERICA!

12. THE STORY WE TELL OURSELVES
ABOUT THE PRODUCTS WE BUY
AND OTHER SUCH DECISIONS WE
MAKE IS SO DEEP TO THE HUMAN
EXPERIENCE OF THE WORLD THAT
“BECAUSE IT FEELS SO GOOD” IS
THE ONLY RATIONAL EXPLANATION
FOR WHY WE DO ANYTHING.
TELL A POWERFUL STORY

13. ACTIONS CREATES CLARITY
THE ONE WHO WILL COME OUT ON TOP WILL BE THOSE
ACT IN SPITE OF THEIR FEAR
WHAT DECISIONS HAVE YOU BEEN PUTTING OFF?
MAKE A DECISION NOW! TRUST YOUR INSTINCTS,
AND GO WITH IT.