3. Survey Method
This is used to gather the information from
large number of people.
This method is usually used to gather
information about political opinion, customers’
preferences, etc.
Also used to to know the information pertaining
to medical profession—like awareness about
diseases and remedial programmes, malnutrition,
opinions about health needs, health facilities
available, etc.
4. Tools & Methods used in Survey
Tools
➢Questionnaires
➢Checklists
➢Rating scales
➢Inventories
Methods
➢By post
➢Face – to – face
➢By telephone
➢Videophone
➢Through the internet
5. ➢Advantages
❖Easy to administer
❖Less time consuming
❖Cost effective
❖Data collected from large group at a time
❖Broad range of data can be collected
➢Disadvantages
❖Respondents may not give honest answers
❖Poor reliability and validity
7. Comparative Method
In comparative method, the study of
similarities and differences in behavioural
organization among living beings, from bacteria
to plants to humans.
In comparative study, any two subjects
or aspects of an individual are compared and
studied to understand human behaviour
8. ➢Advantages
❖Humans are similar to other species in some
aspects.
❖Can study problems with ethical problems
➢Disadvantages
❖Human differ from other species in some aspects
❖Conducting experiments on animals is also
ethically wrong
10. Statistical Method
This method is used in the analysis of
collected data to make an interpretation.
This helps to make a generalization
and take information from a smaller group to
a larger group.
It is the application of formulas,
theorems, numbers and laws to psychology
12. Psychoanalytic Method
➢Founded by Sigmund Freud
➢ The aim of psychoanalysis therapy is to
release repressed emotions and experiences,
i.e. make the unconscious conscious.