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Survey Result of Toothpaste Use in Indonesia

JAKPAT conducted a survey to 2160 respondents from users of JAKPAT Mobile Apps randomly, from 17 to 45 age ranges, and all provinces in Indonesia. The purpose of this survey is to know people's reasons for using particular toothpaste brand. Even if this survey does not represent the whole population, but by figuring this survey result hopefully people can figure out people's habits, attention and intention for using particular toothpaste brand.

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1/29/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/586 1/9
The Summary of Survey Penggunaan Pasta Gigi di Kehidupan
Sehari-Hari
1. MERK PASTA GIGI APAKAH YANG ANDA GUNAKAN SEHARI-HARI?
Single Answer, Total Answer : 2160
JakPat App
Leading mobile market research in indonesia
Pepsodent (71.06%)
Close Up (11.34%)
Other option (5.74%)
Sensodyne (5.6%)
Formula (3.52%)
Ciptadent (2.73%)
1/29/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/586 2/9
# Option Total Answer Percentage
1 Pepsodent 1535 71.06 %
2 Close Up 245 11.34 %
3 Other option 124 5.74 %
4 Sensodyne 121 5.6 %
5 Formula 76 3.52 %
6 Ciptadent 59 2.73 %
1/29/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/586 3/9
2. FAKTOR UTAMA APA YANG ANDA PERTIMBANGKAN KETIKA MEMBELI PASTA GIGI?
Single Answer, Total Answer : 2160
Manfaat (57.04%)
Merk (19.81%)
Pilihan rasa / aroma (13.33%)
Harga (8.06%)
Design produk (0.88%)
Ukuran kemasan (0.88%)
1/29/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/586 4/9
# Option Total Answer Percentage
1 Manfaat 1232 57.04 %
2 Merk 428 19.81 %
3 Pilihan rasa / aroma 288 13.33 %
4 Harga 174 8.06 %
5 Design produk 19 0.88 %
6 Ukuran kemasan 19 0.88 %
1/29/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/586 5/9
3. MANFAAT APA SAJA YANG INGIN ANDA DAPATKAN DARI PASTA GIGI?
Single Answer, Total Answer : 2160
# Option Total Answer Percentage
1 Menyegarkan 683 31.62 %
2 Memutihkan 662 30.65 %
3 Mengobati penyakit gigi dan mulut 640 29.63 %
4 Other option 99 4.58 %
5 Mencegah gusi berdarah 76 3.52 %
Menyegarkan (31.62%)
Memutihkan (30.65%)
Mengobati penyakit gigi dan mulut (29.63%)
Other option (4.58%)
Mencegah gusi berdarah (3.52%)
1/29/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/586 6/9
4. MENURUT ANDA BAGAIMANA PENGARUH MERK PASTA GIGI DALAM PEMBELIAN PRODUK PASTA GIGI?
Multiple Answer, Total Answer : 2160
# Option Total Answer Percentage
1 Kurang begitu penting.Saya akan mencari merk saya inginkan tapi jika tidak ada saya bisa membeli merk lain ya1056 48.89 %
2 Penting. Saya selalu membeli satu merk saja dan jika tidak menemukannya saya tidak jadi membeli986 45.65 %
3 Tidak penting. Saya tidak terlalu memperhatikan merk saat membeli produk pasta gigi118 5.46 %
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
Kurang begitu penting.Saya akan mencari merk saya inginkan tapi jika tidak ada saya bisa membeli
merk lain yang tersedia (48.89%)
Penting. Saya selalu membeli satu merk saja dan jika tidak menemukannya saya tidak jadi membeli
(45.65%)
Tidak penting. Saya tidak terlalu memperhatikan merk saat membeli produk pasta gigi (5.46%)

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