Directors and officers of specific benefit corporations have fiduciary duties of care, loyalty, and candor. They must consider both the pecuniary interest of shareholders and the company's specific public benefit purpose. The duty of care requires prudent decision making. The duty of loyalty requires putting the company's interests before personal interests and disclosing conflicts. The duty of candor requires disclosing all material information accurately. Shareholders can enforce these duties if breached substantially and continuously or by failing to pursue the public benefit purpose for an unreasonable time.