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Supporting SMEs in designing sustainable business models for energy access for the BoP. The Design Framework and Cards
- 1. Supporting SMEs in designing sustainable business models for energy access for the BoP The Design Framework and Cards Silvia Emili Dr Fabrizio Ceschin Dr David Harrison College of Engineering, Design and Physical Sciences Department of Design Photo: R. S. Escudero CIWEM
- 2. Overview • Energy access and sustainable development • Distributed Renewable Energy (DRE) • Product Service Systems (PSS) • The PSS+DRE Design Framework and Cards • Development and evaluation of the tool • Further research activities 2 Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards
- 3. Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: a strategic design tool 3 82%of total primary energy supply comes from fossil fuels Source: NASA 1.4 lacking modern energy access billion people Photo: NASA
- 4. Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: a strategic design tool 4 Ensuring universal Energy Access Doubling the share of Renewable Energy Doubling Energy Efficiency ENSURE ACCESS TO AFFORDABLE, RELIABLE, SUSTAINABLE AND MODERN ENERGY FOR ALL Sustainable development goal
- 5. Centralised Decentralised Distributed Distributed Renewable Energy (DRE) systems if fed by renewable energy sources 5 Distributed Renewable Energy Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards
- 6. Pay-per-lux PHILIPS CUSTOMER PRODUCT payment ownership MANUFACTURER MANUFACTURER PRODUCT payment ownership CUSTOMER PERFORMANCE SERVICES selling a lighting product Product-Service Systems Traditional business model: selling a product Product-Service System: selling the use of a product, a result or performance 6 Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards
- 7. Research topic Product-Service Systems (PSS) Distributed Renewable Energy (DRE) PSS applied to DRE 7 Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards
- 8. Energy-using products Network of providers Renewable energy sources PaymentsEnergy systems Services Customers PSS applied to DRE Complex solutions that require a new design approach 8 Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards
- 9. PSS applied to DRE: first research outcomes Innovation Map 9 • To map existing offers and competitors in the market • To explore opportunities for innovation • To generate new business ideas A classification system of PSS and DRE models and a strategic design tool Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards
- 10. PSS applied to DRE The Design Framework and Cards A tool to support the design of new sustainable Product-Service Systems applied to Distributed Renewable Energy 10 Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards
- 11. 11 Design Framework and Cards AIMS • To visualise all the design elements that need to be considered • To generate new ideas • To support the refinement of concept ideas by browsing the guidelines and case studies Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards
- 12. 12 Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards Development of the Design Framework
- 13. Design elements e.g.: network of providers Design questions e.g.: who are the actors involved in the provision of the PSS solution? System elements e.g.: community 13 Design Framework Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards
- 14. 14 Cards Cards are grouped according to system elements (customer, provider etc.) Design questions: use the cards to answer to the design questions Cards collect design guidelines, case studies, critical factors for each design element Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards
- 15. Guidelines development Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards 15
- 16. Cards Card example: services Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards 16
- 17. Cards Card example: services back Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards 17
- 18. 18 Cards Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards
- 19. 19Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards
- 20. 1. Starting point Detailing of customer, energy needs, ability to pay etc. 2. Products …then detail of the energy system, energy- using products 20 Design process Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards
- 21. 21 Idea generation IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA The Design Canvas is filled with details about the energy solution Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards
- 22. Testing activities South Africa Kenya Workshops + questionnaires 8 companies 10 consultants & energy experts 22Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards
- 24. 1. Visualise all elements of PSS applied to DRE 2. Support the generation of ideas Applications Design Framework and Cards: their content is clear, the tool is easy to be understood and used Clearness and usability
- 25. Results from testing activities 25 1. Clearness: the elements are clear and their relation easy to understand 5. Appropriate layout 6. The guidelines support the generation of ideas 7. Case studies inspire the generation of ideas Ease of use Usefulness 4.3 4.6 4.5 4.5 Rating 1 to 5, 1=very poor, 5=very good Average rating 2. The design questions are clear 4.4 Design Framework Cards 3. Clearness: the content of the cards is easy to understand Ease of use 4.5 4. Easy to be used 4.5 Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards
- 26. Next steps • The Design Framework and Cards will be applied in further testing activities in Nairobi and Gaborone. • Local SMES, NGOs,and experts from business, policy, design and technologies are involved in the evaluation process • A refined version will be digitally available 26Emili, Ceschin, Harrison Brunel University London Supporting SMEs in designing sustainable business models for energy access for the BoP: the Design Framework and Cards