AP 8

1. Economics
Text adapted from
The World Food Problem
Leathers and Foster, 2009
ttp://www.amazon.com/World-Food-Problem-
Toward-Undernutrition/dp/1588266389

2. Supply and Demand
• Supply curve
– If a product sells at a
low price, producers
make little of it
– As the price rises,
producers are willing
to make more of the
product
– The supply curve thus
slopes upward
http://z.about.com/f/wiki/e/en/thumb/f/f7/Simple_supply_and_demand.png/320px-
Simple_supply_and_demand.png

3. Supply and Demand
• Demand curve
– When the price of a
product is high,
consumers don’t buy
much of it
– When the price of a
product drops,
consumers are willing
to buy more
– Thus the demand curve
slopes downward
http://z.about.com/f/wiki/e/en/thumb/f/f7/Simple_supply_and_demand.png/320px-
Simple_supply_and_demand.png

4. Supply and Demand
• Price reaches an equilibrium at
the intersection of the supply
curve and the demand curve.
• If price is higher than this
point:
– Producers will want to produce
more
– Customers will want to pay less
– Thus price drops back to
equilibrium
http://z.about.com/f/wiki/e/en/thumb/f/f7/Simple_supply_and_demand.png/320px-
Simple_supply_and_demand.png

5. Supply and Demand
• Consumers are pursuing
their own best interest
• Producers are pursuing
their own best interest
• “Invisible Hand”
matches supply with
demand
– Adam Smith
http://z.about.com/f/wiki/e/en/thumb/f/f7/Simple_supply_and_demand.png/320px-
Simple_supply_and_demand.png

6. Supply and Demand
• Works for
– Individual consumers
and producers
– Aggregate of all
consumers and all
producers
• Aggregate Supply
• Aggregate Demand
http://z.about.com/f/wiki/e/en/thumb/f/f7/Simple_supply_and_demand.png/320px-
Simple_supply_and_demand.png

7. Shift in Demand Curve
• Demand curve may shift to the
left
– Not willing to pay as much
– Thus price drops
– Due to drop in income
• Demand curve may shift to the
right
– willing to pay more for product
– Due to:
• Increased population
• Increased income
• Changes in tasteDemand curve shift to the
left

8. Shift in Supply Curve
• If it becomes easier to
produce a product,
supply curve will shift
to right
– More farmland
– More children for labor
– Fertilizer available
– Water available
– Technology available
• Price drops

9. Engel’s Law
• The proportion of
household budget
spent on food
decreases as income
increases
– Wealthy spend less %
of their wealth on food
http://www.core77.com/blog/images/pd_grocery_070629_ms.jpg

10. Bennett’s Law
• The ratio of starchy
foods in the diet falls
as income rises
• Poor eat more starchy
foods
– Grains
– Root crops
• Wealthy eat more
meat, fruit, vegetables
http://farm1.static.flickr.com/32/59614420_6ae1eef13e.jpg?v=0

11. Income Elasticity of Demand
• How much increase in
demand for food is there
with a 1% increase in
income?
– Elasticity =1 if is 1%
increase in demand
– Elasticity lower if is lower
than 1% increase in demand
– Ex: East Java income
elasticity for food = 0.58
East Java market
http://farm2.static.flickr.com/1031/1333375656_ea12b962ed.jpg?v=0

12. Income Elasticity of Demand
• Depends on income
• Brazil study
– Low income
• elasticity for rice = 2
– High income
• elasticity for rice = 0.2
• Low income people
bought 2% more rice with
1% more income
• High income people
bought nearly same
amount of rice regardless
of income
http://simplicityfirst.files.wordpress.com/2008/01/rice.jpg

13. Price Elasticity of Demand
• Price elasticity
– Change in consumption with a
1% change in the price
• As price increases,
consumption decreases
• Thus price elasticity for a
product is usually negative
• Ex: Indonesia
– Rice: -.63
– Livestock: -1.73
• Price elasticity less magnitude
at high incomes:
– don’t care if price rises
Costa Rica Livestock

14. Price Elasticity of Supply
• The change in supply in
response to a 1% change
of price
• Less response to food
price in developing world
– Farmers less involved in
market economy
– Lower inputs, therefore
adjustments easier
– More risk adverse
Honduras Farmer
http://farm1.static.flickr.com/26/52737192_a3bb7f84c6.jpg?v=0

15. Food Security
• Food security:
– “Access by all people
at all times to enough
food for an active,
healthy life”
• Lack of food security
is caused by lack of
purchasing power

16. Food Security Equation
• Amount of food need
is less than or equal to
money available to
purchase food
• If household produces
more food, will need
to buy less
http://z.about.com/d/goafrica/1/0/H/2/tizet.jpg
Cooking tizet (corn mush)
in Ghana

17. Food Security
• Depends on
– Number in household
– Ages
– Sex
– Working status
– Health status
– Pregnancy
– Lactation
http://farm2.static.flickr.com/1123/1408758831_a9e5ab9b14.jpg?v=0

18. Household Food Production
• Depends on
– Amount of land
– Education of farmer
– Technology
available
– Capital available
– Input prices
– Subsidies
– Taxes
India farmers
http://www1.fao.org/media_thumbs/Photos/1997/Feb1997/Thumbs_384/19480.jpg

19. Price of Food
• Depends on
– Quantity produced
– Population demand
– Income demand
– Taste preference
demand
– Government
• Price controls
• Tariffs
• Subsidies
• Taxes
Ethiopia market http://www.scienceinafrica.co.za/pics/07_2003/ethiopia.jpg