1. The SuperEco concept design proposes ways for career women to reduce food miles in a convenient manner through a smartphone app and shopping tools. 2. It uses chips in shopping bags and carts that track food mile reductions and provide discounts, as well as a touchscreen device with recipes and a social component. 3. The goal is to make choosing lower food mile options easier and motivate consumers through immediate benefits.

1. SuperEco: Our Concept Design
for Reducing Food Mileage to
Help the Earth
User Experience Designer
Darcy Wuang
Rita Chou

2. Design Background
Proposed Design - SuperEco
Summary

3. What is Food -miles?

4. Food -miles is a term which refers to the distance
food is transported from the time of its production
until it reaches the consumer.
- Wikipedia

6. Distance:12,055 km
CO2 emission:45,510 gram

7. Food-miles = CO2 emission = Global warming

8. Food-miles = CO2 emission = Global warming

9. Our Service Design
To buy and eat
more local food

11. The Career Woman

12. Interview Field study

13. Career woman’s problems
1. Busy with working and caring family.
2. Occasional preference for exotic food with high food-mile ingredients.
3. Lack of immediate benefits due to their low food mile choice.
Supermarket’s problem
1. Lack of food mile data in supermarkets.

14. Proposed Design - SuperEco

15. @#&%*
Food miles
Easy
Preparing

16. Physical entity Virtual service

17. Physical entity
SuperEco
Supermarket

18. Special Shopping bag with embedded chip

20. 30%
25%
20%
10% 15%
5%
More Food-Miles you reduced, more
discounts you can received

21. Shopping history
in the chips
Hang up
Shopping bag
Special Shopping carts

22. The guide of the low Food-Miles ingredients shopping

24. Virtual device
touch screen device
at home kitchen

28. Summary

29. SuperEco: Our Concept Design for Reducing Food
Mileage to Help the Earth
1. Low food-miles
2. Convenient way for career woman
3. Real and tastable experience
4. Plentiful recipes
5. Social feature

30. Thanks for your attention!