2. Background
PC hardware and software are constantly evolving.
People's lifestyles are changing.
However, products have not changed. So, we decided to make a
new product that doesn't exist in the world yet.
Our products focus not on the cost, features and design but on
only function.
We aim to make a product that people will talk about.
In other words, We need a trick.
3. Target
Our target is the Person who wants IT gadgets, because our
strategy is based on the
consumers'
recommendation reviews.
For us, the consumer is salesman. so, it is important that
consumers have the
media like website, facebook and twitter.
4. Bag's concept
One of our bags is for camera.
"Camera bag" In the past, has been designed to carry a camera, to
protect the expensive one.
"Our camera bag" has been designed to
to miss the decisive moments.
take pictures, not
5. What is our bag's function?
1. Standby mode
2. Partition
3. Books
4. The waterproof
5. Eye-hi
6. What is our bag's function?
1. Standby mode.
We proposed a new camera carrying style. It is easy open and you
can leave it open. We call it standby mode.
7. What is our bag's function?
2. Partition is free to move with Velcro
The partition of in the bag, you can move freely according to your
own cameras.
8. What is our bag's function?
3. Books can also be stored
This bag can accommodate the
iPad,
a book of the future.
9. What is our bag's function?
4. The waterproof
（show you using real product）
10. What is our bag's function?
5. You can confirm photos in iPad using Eye-hi
Eye-hi is the first memory card to automatically upload photos
using WiFi.
11. Promotions
Our promotion is only to make a blog.
So you can see all the process how was this bag made.
Now our product is zero
advertising costs. Because
our consumers do the promotions. This is same with this school.
12. Promotion sample by user
http://www.youtube.com/watch?
v=bHs5tsxzz04&feature=player_embedded
http://www.youtube.com/watch?v=kJ3GYsvGFBk&feature=related
14. Media
We were covered by TV program, World Business Satellite.
Of course, sales went up very much.
15. Finally
This is our trial. Because we are not professional in making
products.
The time of mass production has already finished in Japan.
When we focus in a small community, I feel that our strategy will
be effective.
If you want to know more,
please check the website SUPER
CONSUMER
