Super Bowl Advertising: Then & Now
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Slide deck of a presentation to the Ad Club of Spokane on the "evolution" of Super Bowl advertising, and the three distinct phases it has gone through.
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The Evolution of the Super Bowl Commercial
The document discusses the evolution of Super Bowl commercials over four eras: 1) Ads that sold stuff (1967-1978), 2) Ads that entertained (1979-1988), 3) Ads that became "social" and viral (1989-2008), and 4) Ads that became the product themselves (2009-present). It provides viewership numbers comparing 1967 to 2012, discusses some popular commercials from 2012 like Doritos' "Baby Slingshot" spot, and encourages attendees to create the next great Super Bowl commercial.
Super Bowl Advertising - The & Now
The document summarizes the evolution of Super Bowl commercials over four eras from 1967 to the present. In the first era from 1967-1978, ads focused on selling products. From 1979-1988, ads shifted to entertaining viewers. From 1989-2008, ads became more social. Finally, from 2009 to today, ads themselves have become the product as companies create viral content. Viewership of the Super Bowl has grown from 22 million in 1967 to over 111 million in 2012.
Red Bull- Stratos Campaign
Red Bull Stratos was a space diving project involving Austrian skydiver Felix Baumgartner. On October 14, 2012, Baumgartner jumped from a helium balloon in the stratosphere over New Mexico, breaking sound barrier and setting two world records. The Red Bull Stratos campaign livestreamed the jump, gaining over 8 million concurrent viewers and widespread social media attention. The successful marketing campaign increased Red Bull's sales and brand profile globally by highlighting Baumgartner's achievement and the scientific benefits of the mission.
Red Bull Stratos Jump
Red Bull successfully built its brand image and reached millions of people through Felix Baumgartner's supersonic skydive from space in 2012. The event utilized live streaming on YouTube and Red Bull's website, which over 8 million people watched. Red Bull's social media presence around the event generated over 20,000 mentions on Twitter and 900,000 interactions on Facebook. The event broke world records and contributed to scientific research, relating to Red Bull's brand message of "giving you wings" while attracting wide interest through its newsworthiness, interactivity, and storytelling of the jump.
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Red bull stratos campaign
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The Evolution of the Super Bowl Commercial
The document discusses the evolution of Super Bowl commercials over four eras: 1) Ads that sold stuff (1967-1978), 2) Ads that entertained (1979-1988), 3) Ads that became "social" and viral (1989-2008), and 4) Ads that became the product themselves (2009-present). It provides viewership numbers comparing 1967 to 2012, discusses some popular commercials from 2012 like Doritos' "Baby Slingshot" spot, and encourages attendees to create the next great Super Bowl commercial.
Super Bowl Advertising - The & Now
The document summarizes the evolution of Super Bowl commercials over four eras from 1967 to the present. In the first era from 1967-1978, ads focused on selling products. From 1979-1988, ads shifted to entertaining viewers. From 1989-2008, ads became more social. Finally, from 2009 to today, ads themselves have become the product as companies create viral content. Viewership of the Super Bowl has grown from 22 million in 1967 to over 111 million in 2012.
Red Bull- Stratos Campaign
Red Bull Stratos was a space diving project involving Austrian skydiver Felix Baumgartner. On October 14, 2012, Baumgartner jumped from a helium balloon in the stratosphere over New Mexico, breaking sound barrier and setting two world records. The Red Bull Stratos campaign livestreamed the jump, gaining over 8 million concurrent viewers and widespread social media attention. The successful marketing campaign increased Red Bull's sales and brand profile globally by highlighting Baumgartner's achievement and the scientific benefits of the mission.
Red Bull Stratos Jump
Red Bull successfully built its brand image and reached millions of people through Felix Baumgartner's supersonic skydive from space in 2012. The event utilized live streaming on YouTube and Red Bull's website, which over 8 million people watched. Red Bull's social media presence around the event generated over 20,000 mentions on Twitter and 900,000 interactions on Facebook. The event broke world records and contributed to scientific research, relating to Red Bull's brand message of "giving you wings" while attracting wide interest through its newsworthiness, interactivity, and storytelling of the jump.
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Red Bull sponsored Felix Baumgartner's Stratos space diving project in 2012. Baumgartner jumped from a helium balloon near the stratosphere, breaking three world records including sound barrier. The highly publicized stunt generated massive media coverage and social media engagement, increasing Red Bull's brand awareness. The campaign demonstrated Red Bull's support for extreme sports and innovation beyond just selling energy drinks.
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This document provides guidance on developing an effective content strategy for social media marketing. It discusses developing a meaningful brand vision to use as a filter for content creation. There should be three types of content: content created by the organization, curated third-party content, and re-purposed existing content. Content best practices include developing a content calendar, getting contributions from across the organization, and ensuring content solves problems rather than just selling. Examples of effective content platforms include YouTube channels, blogs, and newsletters. Attracting followers requires promoting social media profiles consistently and explaining the value of following each channel.
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Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
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Pro Tips for Effortless Contract Management
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
MECE (Mutually Exclusive, Collectively Exhaustive) Principle
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Unlock the full potential of the MECE (Mutually Exclusive, Collectively Exhaustive) Principle with this comprehensive PowerPoint deck. Designed to enhance your analytical skills and strategic decision-making, this presentation guides you through the fundamental concepts, advanced techniques, and practical applications of the MECE framework, ensuring you can apply it effectively in various business contexts.
The MECE Principle, developed by Barbara Minto, an ex-consultant at McKinsey, is a foundational tool for structured thinking. Minto is also renowned for the Minto Pyramid Principle, which emphasizes the importance of logical structuring in writing and presenting ideas. This presentation includes a clear explanation of the MECE principle and its significance. It offers a detailed exploration of MECE concepts and categories, highlighting how to create mutually exclusive and collectively exhaustive segments. You will learn to combine MECE with other powerful business frameworks like SWOT, Porter's Five Forces, and BCG Matrix. Discover sophisticated methods for applying MECE in complex scenarios and enhancing your problem-solving abilities. The deck also provides a step-by-step guide to performing thorough and structured MECE analyses, ensuring no aspect is overlooked. Insider tips are included to help you avoid common mistakes and optimize your MECE applications.
The presentation features illustrative examples from various industries to show MECE in action, providing practical insights and inspiration. It includes engaging group activities designed for the practice of the MECE principle, fostering collaborative learning and application. Key takeaways and success factors for mastering the MECE principle and applying it in your professional work are also covered.
The MECE Principle presentation is meticulously designed to provide you with all the tools and knowledge you need to master the MECE principle. Whether you're a business analyst, manager, or strategist, this presentation will empower you to deliver insightful and actionable analysis, drive better decision-making, and achieve outstanding results.
LEARNING OBJECTIVES:
1. Understand the MECE Principle
2. Improve Analytical Skills
3. Apply MECE Framework
4. Enhance Decision-Making
5. Optimize Resource Allocation
6. Facilitate Strategic Planning
Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...
It will bring about growth and development not only in Maharashtra but also in our country as a whole, which will experience prosperity. The project will also give the Adani Group an opportunity to rise above the controversies that have been ongoing since the Adani CBI Investigation.
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
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2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
Slides presented by Phil Hornby, Founder and Director of "for product people", at Cambridge Product Management Network, on Monday 17th June 2024.
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Super Bowl Advertising: Then & Now
- 1. The Evolution of the Super Bowl commercial. Presented by Mickey Lonchar Quisenberry Marketing & Design Twitter: @mickeylonchar
- 2. Super Bowl Advertising: Then & Now
- 3. Super Bowl Advertising: Then & Now 1967 = 22 million viewers 2012 = 111 million viewers
- 4. The four eras of Super Bowl Advertising:
- 5. Era 1: Ads that sold stuff. (1967 - 1978)
- 6. Era 2: Ads that entertained. (1979 - 1988)
- 7. Era 2: Ads that entertained. (1979 - 1988)
- 8. Era 3: Ads became “social.” (1989 - 2008)
- 9. Era 3: Ads became “social.” (1989 - 2008)
- 10. Era 3: Ads became “social.” (1989 - 2008)
- 11. Era 3: Ads became “social.” (1989 - 2008)
- 12. Era 3: Ads became “social.” (1989 - 2008) Who “won” the Super Bowl?
- 13. Era 3: Ads became “social.” (1989 - 2008) Who “won” the Super Bowl?
- 14. Era 3: Ads became “social.” (1989 - 2008)
- 15. Era 3: Ads became “social.” (1989 - 2008)
- 16. Era 3: Ads became “social.” (1989 - 2008)
- 17. Era 3: Ads became “social.” (1989 - 2008) Dear Agency: You’re Fired
- 18. Era 4: Ads became “the product.” (2009 - present)
- 19. Era 4: Ads became “the product.” (2009 - present) What the...?
- 20. Era 4: Ads became “the product.” (2009 - present) And this is an online-only teaser!
- 21. Era 4: Ads became “the product.” (2009 - present)
- 22. Era 4: Ads became “the product.” (2009 - present)
- 23. Era 4: Ads became “the product.” (2009 - present)
- 24. Era 4: Ads became “the product.” (2009 - present)
- 25. Era 4: Ads became “the product.” (2009 - present)
- 26. Era 4: Ads became “the product.” (2009 - present) This year: 61,000 crowdsourced video entries.
- 27. Era 4: Ads became “the product.” (2009 - present)
- 28. Era 4: Ads became “the product.” (2009 - present)
- 29. Era 4: Ads became “the product.” (2009 - present) (4.4 million views in three days.)
- 30. 2012 Admeter Results Top 5 Spots:
- 31. 2012 Admeter Results Top 5 Spots: 5. Sketchers: “Go Run”
- 32. 2012 Admeter Results Top 5 Spots: 4. M&M’s: “Wardrobe Malfunction”
- 33. 2012 Admeter Results Top 5 Spots: 3. Doritos: “Man’s Best Friend”
- 34. 2012 Admeter Results Top 5 Spots: 2. Bud Light: “Weego”
- 35. 2012 Admeter Results Top 5 Spots: 1. Doritos: “Baby Slingshot”
- 36. 2012 Admeter Results Bottom 5 Spots: 50. Go Daddy: “Body Paint” 51. Bud Light Platinum: “Factory” 52. Lexus GS: “Break Through” 53. Bud Light Platinum: “Work” 54. Go Daddy: “Cloud”
- 38. Only 364 days till Super Bowl XLVII. Go create the next great Doritos commercial!
- 39. @mickeylonchar